Featured Story

Minor leagues join MLB youth initiative

Published in SportsBusiness Journal on 05 / 22 / 17

Major League Baseball is enlisting the affiliated minor leagues as part of the third major phase of its Play Ball youth engagement effort. The Play Ball program encourages youth participation in baseball and softball. ...

Read More

Tags: Leagues and Governing Bodies

More Stories

09/21/15
The NHL's business timeline

2007-08 ■ NHL Premiere Series game is played in London, England, marking the first time the league played a regular- Fans are introduced to the Winter Classic. Photo by: Getty Images seaso ...

Tags: In-Depth, NHL Season Preview, Leagues and Governing Bodies

09/21/15
Noise effort could be grunt work for WTA

Is 2016 the year the WTA Tour drives much-mocked player grunting out of the game? Perhaps, as WTA Chairman and Chief Executive Officer Stacey Allaster said she will at long last be ready to come forward with a recommendation that may include an audible measuring device courtside. ...

Tags: Leagues and Governing Bodies

09/21/15
NHL lands equity stakes

Undergoing a wholesale strategy change to its consumer products model, the NHL has signed new partnerships with Fanatics and Outerstuff that include equity stakes in both companies. The deals, which also include the seven-year jersey and apparel deal with Adidas announced last week, provide the N ...

Tags: In-Depth, NHL Season Preview, Leagues and Governing Bodies

09/21/15
WNBA sees attendance, ratings drop

The WNBA is targeting a branding effort for its 20th anniversary next year after its 2015 regular season brought record low attendance, a drop in television viewership on ESPN and the relocation of an underperforming franchise. WNBA ATTENDANCE BY YEAR Year A ...

Tags: Leagues and Governing Bodies

09/21/15
Global RallyCross hires Park Lane

Red Bull Global RallyCross hired the investment bank Park Lane to raise $15 million to $20 million to form a media unit and fund operations next year, sources said. The 12-event auto race series competes on tracks that have concrete and dirt sections, and a ramp for jumps. All races are broadcast ...

Tags: Leagues and Governing Bodies

09/21/15
Islanders skate to Brooklyn

Barclays Center CEO Brett Yormark said he didn’t want to characterize the process of branding the Islanders for their move to Brooklyn as more challenging than that of the Nets in 2012, but it is certainly a different beast. More so than the Nets, the success of the Islanders hinges on reta ...

Tags: In-Depth, NHL Season Preview, Leagues and Governing Bodies

09/14/15
Is it time for a shot clock sponsor?

A new shot clock, which a source called overdue, would add even more advertising around NBA baskets. Photos by: GETTY IMAGES More than 60 years after the NBA instituted the 24-second ...

Tags: Leagues and Governing Bodies

09/14/15
NFL owners debate 1, 2 teams for L.A.

As key NFL owners gather this week to review the potential return of the NFL to Los Angeles next season, there is an increasingly vigorous debate occurring in league circles over whether only one team should move to the nation’s second-largest market. There are three teams vying to move to ...

Tags: Leagues and Governing Bodies

09/14/15
NASCAR dressing up for playoffs

NASCAR's Chase for the Sprint Cup drivers and their “nation” flags When the winner of Sunday’s NASCAR Sprint Cup race at Chicagoland Speedway gets to victory lane, awaiting him will ...

Tags: Leagues and Governing Bodies

09/07/15
League bundles NFL Game Pass

The NFL, as part of extensive changes to its digital content portfolio for the 2015 season, has bundled its subscription products into a new, single offering called NFL Game Pass. NFL Now, the over-the-top digital service that made its debut before the 2014 season, will now reside within NFL Game ...

Tags: Leagues and Governing Bodies

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug