USA Golf launches site, seeks sponsors P&G builds Sochi momentum with USSA Singapore delivers dollars for WTA NFL evaluating helmet deal NFL will still pick out new owners USGA putting out book, documentary Pricing helps NBA set record NASCAR Los Angeles Stern sees opportunity in India Back to the beach as AVP relaunches
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Golf NGB draws on content from partners for new website; sponsor hunt in full swing05 / 13 / 13The national governing body for golf has launched a website and begun the search for sponsors. The USA Golf Federation, spearheaded by the PGA Tour’s Andy Levinson, established its home page on a network of NGB pages that are hosted at TeamUSA.org. The umbrella site offers governing bodies ... |
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NHL: Renewal rate at more than 90 percent
The NHL has increased its base of full-season-ticket holders for the second consecutive season. With 90.3 percent of season-ticket holders renewing this year — a 2.5 percent increase — the league will raise its total number of season tickets sold by 4 percent. This year the league wil ...
NFL to keep London on season itinerary
NFL owners plan to vote in two weeks to continue playing regular-season games in London, sources said, marking the latest business initiative the league has concluded since the end of the lockout last month. The league, however, has not decided whether to have owners vote on a resolution to conti ...
NFL finding success in diversity
The NFL recently won solid grades from The Institute for Diversity and Ethics in Sport at the University of Central Florida, which annually grades sports leagues on their hiring of women and minorities. The report, authored by Richard Lapchick, ga ...
Got Cap? USA Water Polo's campaign does
When USA Water Polo chief marketer Jennifer Rottenberg decided to develop an advertising campaign before the 2012 London Games, she came back time and again to the sport’s most distinguishing feature: its cap. The swim cap with the plastic ear muffs worn by water polo players differentiates ...
MLS in negotiations to sell part of SUM
Major League Soccer is negotiating to sell an equity stake in its media and marketing business, Soccer United Marketing, to Providence Equity Partners, according to several sources. The talks have been going on for several weeks and those close to the discussions say that Providence is interested in obtaining up to a 25 percent stake in SUM for $125 million to $150 million. Such a deal would value SUM at between $500 million and $600 million.
WNBA metrics pointing up
The WNBA finishes its 2011 regular season with some of its strongest numbers in memory, with the league posting increases in television viewership and sponsorship revenue, but team profitability remains a challenge. The gains could also translate at the gate. Through Sept. 6, heading into the las ...
Davis discusses USGA restructuring
Mike Davis, executive director of the U.S. Golf Association, spent last week in Aberdeen, Scotland, site of the Walker Cup matches. But before he departed the States, he finalized two hires that will significantly affect the future of the USGA. D ...
ATP shifts control of scoring data
A split ATP board of directors last week voted to take control of tournament scoring data away from the events and ultimately sell the bundled data to a third party, with outgoing executive chairman Adam Helfant breaking a deadlock between tournament and player representatives in favor of the latter ...
Drivers fanning out to promote Chase
After seven years of taking all the drivers who qualify for its postseason to New York for a media blitz, NASCAR is shifting its promotional strategy to focus on the markets where those drivers will race. The sanctioning body will scatter the 12 drivers who qualify for this year’s Chase for ...
NFL boosts in-venue fantasy stats
The NFL, working to keep its stadiums filled this season, is upgrading its official game statistics platform to satisfy fantasy league players attending the games. Graphics will show real-time statistics. The NF ...
Tags: Leagues and Governing Bodies, NFL
