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For the WNBA, time for a clutch 305 / 20 / 13The WNBA is counting on a trio of players it’s calling the “3 to See” to help it rebound from record low attendance last year — even though the three have yet to see their first regular-season games. Rookies Brittney Griner, Elena Delle Donne and Skylar Diggins are at the ... |
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Back to the beach as AVP relaunches
A year after Donald Sun acquired the rights to the AVP, the son of a California billionaire is resurrecting the tour with five stops featuring some of the top athletes in beach volleyball. The tour will visit Salt Lake City; Cincinnati; St. Petersburg, Fla.; and Santa Barbara and Huntington Beach ...
NBA playoff activation has global flavor
Editor's note: This story is revised from the print edition. NBA partners are turning to the NBA’s postseason to push products overseas, with what league officials say is a record number of global promotions tied to the playoffs and Finals this year. “Across the board, we have ...
5 questions with EPL's Scudamore
Premier League Chief Executive Richard Scudamore was in New York last week as NBC Sports Group announced its coverage plans for the league’s 2013-14 season, the first year of a new three-year, $250 million broadcast deal. All 380 matches during the season, which begins in August, will be carr ...
Ticketing trends and memories
Leading up to this week’s Sports Facilities & Franchises/Ticketing Symposium in Brooklyn, we asked several panelists to tell us which trends they’re watching in ticketing, and to highlight some of their favorite ticket buying memories, whether it was their first show or another even ...
MiLB.TV expands live offerings
MLB Advanced Media and Minor League Baseball have significantly expanded the MiLB.TV digital video package for the affiliated minors to include nearly all Class AA teams, some Class A teams, and the offering’s first availability on mobile. The expansion of MiLB.TV represents some of the fir ...
The NBA's ticketing tactics
With the Miami Heat in Chicago to face the Bulls on a Thursday night in February, a fan who needed a ticket would have found only a smattering of seats available, all of them scattered singles, on the team website. A click away, on StubHub, tickets were moving briskly, albeit expensively, as they us ...
NHL launches marketing around playoffs
Editor's note: This story is revised from the print edition. Buoyed by strong attendance and TV ratings for a lockout-shortened regular season that cost each team 34 games, or 41 percent of its usual 82-game schedule, the NHL is launching a postseason marketing campaign this week. The Stanley ...
What drove the new WNBA deal
A few months ago, NBA Deputy Commissioner Adam Silver and WNBA President Laurel Richie approached ESPN President John Skipper with a plan. Even though the WNBA was under contract to ESPN for another four years, the league’s executives wanted ESPN to open its deal and renegotiate new terms. ...
MiLB hires new chief marketer
Minor League Baseball has hired former IMG College executive Michael Hand as its new chief marketing officer, setting in motion a new national marketing strategy titled Project Brand. Hand, previously the senior vice president of marketing and strategy for IMG College, will lead the property&rsqu ...
No food, retail on Super Bowl Boulevard
Much has been made of the Super Bowl Boulevard that will stretch through the heart of Manhattan over four days before the 2014 Super Bowl. Plans are still coming together for the 10-block stretch, but the NFL is ready to disclose some details. Firs ...
