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Ballpark Pass products reaching younger fans

Published in SportsBusiness Journal on 06 / 26 / 17

The A’s Ballpark Pass offering sold so well that the team capped sales after just a week and created a waiting list. For years, Majo...

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Tags: Leagues and Governing Bodies

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06/05/17
PGA Tour hires CMO, shifts functions

The PGA Tour has hired a new chief marketing officer as part of a restructuring under new Commissioner Jay Monahan. Effective June 1, the tour named former Newell Brands executive Joseph Arcuri as the tour’s CMO. He replaces Ty Votaw, who moves from his current position of executive vice pr ...

Tags: Leagues and Governing Bodies

05/29/17
Pash returns to role in NFL labor talks

League general counsel Jeff Pash said he would again play a leading part in the nascent labor negotiations between the NFL and the NFL Players Association, reprising the role he played in the last go-around. The NFL has already reached out to ...

Tags: Leagues and Governing Bodies

05/29/17
NFL considering open ticket platform

The NFL is likely to end its exclusive ticketing partnership with Ticketmaster when the contract ends next year, and instead embrace a new open platform model in which authenticated tickets are sold through a range of providers, league and team sources said. The open platform option would allow f ...

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05/29/17
Will U.S. Soccer gain edge with DNA?

Taking a step beyond blood analysis, U.S. Soccer has begun analyzing genetic biomarkers of its players, looking at players’ DNA in hopes of gaining an edge on the field. It marks the first time that a national team has used analysis of DNA ...

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05/29/17
USSA names Dan Barnett CCO

The U.S. Ski & Snowboard Association has hired Dan Barnett as its first chief commercial officer, the same position he currently holds with the 35th America’s Cup now underway in Bermuda. After the race, Barnett will start in time for the USSA partner summit in Park City, Utah, in late ...

Tags: Leagues and Governing Bodies

05/29/17
Rugby tour will be precursor to league

The group hoping to launch a North American pro league in a modified form of rugby has raised enough capital to plan a barnstorming tour in 2018, with hopes of a full league schedule in 2019. White Plains, N.Y.-based United World Sports has invented a game called Super 7s, which has seven players ...

Tags: Leagues and Governing Bodies

05/22/17
MiLB backs MLB youth initiative

Major League Baseball is enlisting the affiliated minor leagues as part of the third major phase of its Play Ball youth engagement effort. The Play Ball program encourages youth participation in baseball and softball. ...

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05/15/17
Teams abandon Overwatch

The professional scene around Activision Blizzard’s hit video game Overwatch is shrinking, a troubling sign for the company’s ambitious plans to launch a well-capitalized league around the game. Since May 1, five multi-game esports franchises have disbanded their Overwatch teams, citi ...

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05/15/17
COTA COO asks F1 to boost U.S. marketing

New F1 owner Liberty Media hopes to add races in the U.S. beyond Circuit of the Americas. Photo by: GETTY IMAGES As Formula One tries to expand its U.S. fan base, a top executive at Circuit of the ...

Tags: Leagues and Governing Bodies

05/15/17
How PGA Tour, FedEx sized up new pact

Cup branding at Riviera earlier this year. Photo by: GETTY IMAGES After more than a year of negotiations, PGA Tour and FedEx executives convened last week at Nona Blue, a chic restaurant near the ...

Tags: Leagues and Governing Bodies

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