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Islanders salute past, look to Brooklyn future

Published in SportsBusiness Journal on 09 / 22 / 14

As the New York Islanders enter their final season in Nassau Coliseum, their impending move to Brooklyn’s Barclays Center in the midst of an ownership transition represents both a monumental challenge and an opportunity for a much-needed rejuvenation. The team’s marketing efforts are ...

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Tags: In-Depth, NHL Season Preview, Media

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09/15/14
Ty Votaw moves into CMO role at PGA Tour

Ty Votaw is the PGA Tour’s new chief marketing officer in a role that has him overseeing branding, communications and advertising. The tour quietly made the move within the past month and decided against making an announcement because Votaw’s responsibilities will largely be the same ...

Tags: Leagues and Governing Bodies

09/15/14
A league under siege, again

After a week in which the NFL faced its sharpest criticism in memory, an audience of sports industry insiders, commentators, politicians and even casual fans was left questioning the league’s foundation. How could the most popular, successful and politically savvy sports organization in Ame ...

Tags: Leagues and Governing Bodies, SBJSBD Podcast

09/08/14
IndyCar, IMS on track for black

The IndyCar Series and Indianapolis Motor Speedway are on track to be profitable for the first time in more than five years.   The series and track, which are owned by Hulman & Co., have been losing money for years, but a combination of eliminating some positions and generating new revenu ...

Tags: Leagues and Governing Bodies

09/08/14
Choice of Bills owner said to be near

With final bids due this week for the Buffalo Bills, a potential new owner of the franchise is expected by insiders to be chosen in time for a scheduled NFL finance committee vote on Sept. 17. According to those near to the process, several things were clear about the pursuit: There remain bidder ...

Tags: Leagues and Governing Bodies

09/01/14
NFL looks for CMO after exec changes

The NFL is conducting a search for a new chief marketing officer after a series of high-level organizational changes that Commissioner Roger Goodell outlined in a memo sent last week to teams and league officials. Grubman ...

Tags: Leagues and Governing Bodies

09/01/14
NFL, union fight blackout rule repeal

The NFL and the NFL Players Association do not often agree, but there is one subject in the public discussion now on which they are standing together: opposition to a proposed rule at the Federal Communications Commission to lift the controversial blackout policy that prevents local broadcasts of g ...

Tags: Leagues and Governing Bodies

09/01/14
For Chase, a March Madness-style game

NASCAR is rolling out its most comprehensive promotion of the Chase for the Sprint Cup Championship. The effort includes TV advertising, digital promotions, driver appearances, track marketing and a social media campaign and is designed to raise awareness of the new Chase format in hopes of keep ...

Tags: Leagues and Governing Bodies

09/01/14
Neutral site for title game rewards MLL

For the first time in more than a decade, Major League Lacrosse finished its season with a neutral-site championship game, after playing the two semifinal games in home stadiums. The MLL has experienced its share of ups and downs in its 14 seasons, so going to a neutral site with no guaranteed ti ...

Tags: Leagues and Governing Bodies

08/25/14
On-site sales up 15% after PGA changes

The PGA of America saw a 15 percent uptick in sales from its on-site merchandise outlets at Valhalla despite a soggy PGA Championship two weeks ago. Even though rain kept the crowds slightly smaller than the 40,000 expected per day, merchandise moved well, said Michael Quirk, the PGA’s seni ...

Tags: Leagues and Governing Bodies

08/18/14
Five key issues for Rob Manfred

It was a long, tense day at the Hyatt Regency Baltimore last Thursday. A meeting that started at 8:30 a.m. ended at roughly 6 p.m. when Rob Manfred was named MLB’s 10th commissioner. The longtime MLB executive will lead baseball during a pivotal point in history. {podcast} SBJ Podcas ...

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