Featured Story

MLS will help shape university curriculum in new partnership

Published in SportsBusiness Journal on 07 / 27 / 15

MLS has signed a multiyear partnership with Southern New Hampshire University that makes the school the league’s exclusive education partner, a new category for the league. The deal was expected to be announced this week. Terms of the deal were not disclosed. SNHU has its main campus in...

Read More

Tags: Leagues and Governing Bodies

More Stories

07/13/15
NBA All-Star raises bar

The NBA All-Star Game is the league’s biggest event but it’s never big enough for organizers who continually look for ways to include more fans and sponsors, no matter where the game is played. Last season, the game was held in New York City, with all five boroughs involved in All-Sta ...

Tags: In-Depth, Leagues and Governing Bodies, Events and Attractions

07/13/15
ATP weighing creation of U21 championship

The ATP is considering the creation of a season-ending championship for players ages 21 and younger, said Chris Kermode, the group’s president and executive chairman. KERMODE The tournament w ...

Tags: Leagues and Governing Bodies

07/13/15
Championships broaden reach

With experience as the director of the Final Four, director of the BCS and now director of the College Football Playoff, Bill Hancock has had a front-row seat to the biggest events in college sports. But Hancock’s eyes have been on more than the games. Instead, he’s seen a fan base th ...

Tags: In-Depth, Leagues and Governing Bodies, Events and Attractions

07/13/15
Darlington's historic opportunity

In the summer of 2014, Darlington Raceway President Chip Wile flipped through pages of a decades-old recipe book, but the reason for doing so had more to do with the future than the past. Wile’s boss, Daryl Wolfe, executive vice president and chief marketing officer of International Speedwa ...

Tags: In-Depth, Leagues and Governing Bodies, Events and Attractions

07/13/15
NHRA looks to exit ESPN deal

It looks like ESPN will not carry NHRA races next season, potentially ending a 14-year relationship, according to several sources. NHRA executives have been in advanced negotiations to end its media rights deal a year early and already has had informal talks with other networks to gauge their int ...

Tags: Leagues and Governing Bodies

07/13/15
Local stamp for Midsummer Classic

Major League Baseball, arguably the most regionally focused of all the leading U.S. sports properties, seeks to balance the local with the national when it comes to most of its jewel events. This is particularly true with the sport’s key in-season showcase, the All-Star Game. Continually re ...

Tags: In-Depth, Leagues and Governing Bodies, Events and Attractions

07/13/15
Tournament drives conversation

The LPGA, PGA of America and KPMG this year joined forces to create the inaugural 2015 KPMG Women’s PGA Championship with a new twist: the creation of the KPMG Women’s Leadership Summit that added a cause-related component to the major event. Organizers of the event, played in mid-Jun ...

Tags: In-Depth, Leagues and Governing Bodies, Events and Attractions

07/13/15
NWSL welcomes boost, aware it didn’t save other leagues

The last time Americans saw the U.S. women’s soccer team on the pitch, it was with more than 26 million people watching on TV and more than 50,000 fans in the stands. The next time the players are seen in a game, there will be no nationwide audience tuning in, and the crowds will be much th ...

Tags: Leagues and Governing Bodies

06/29/15
NHL starts expansion review

Almost 18 years to the day that the NHL last announced it would be expanding, the league took a step toward another round of such growth last week. NHL Commissioner Gary Bettman on Wednesday announced ahead of the NHL Awards in Las Vegas that ...

Tags: Leagues and Governing Bodies

06/29/15
NFL’s Learfield stake outside the norm

The NFL owns a small equity piece of collegiate marketer Learfield Sports, a stake the pro league quietly acquired when fund giant Providence Equity Partners bought the agency’s parent company for around $500 million almost two years ago. The league’s share came through the NFL’ ...

Tags: Leagues and Governing Bodies

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug