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Guinness signs deal with Champions Cup

Published in SportsBusiness Journal on 11 / 17 / 14

Guinness has signed a five-year deal to be the presenting and lead sponsor in North America of the International Champions Cup, a deal valued at more than eight figures over its term, according to sources familiar with the agreement. ...

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Tags: Marketing and Sponsorship

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With TV deals, NBA ups clubs’ debt limit

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Tags: Leagues and Governing Bodies

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NFL studies short period for relocation

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Tags: Leagues and Governing Bodies

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Coordination vital to cycling’s future

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Tags: Leagues and Governing Bodies

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Ouster puts diversity at center for PGA

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Tags: Leagues and Governing Bodies

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MLS attendance pushes past 19,000

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Tags: Leagues and Governing Bodies

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