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Ballpark Pass products reaching younger fans

Published in SportsBusiness Journal on 06 / 26 / 17

The A’s Ballpark Pass offering sold so well that the team capped sales after just a week and created a waiting list. For years, Majo...

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Tags: Leagues and Governing Bodies

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06/19/17
How NBA sponsors are preparing for draft

NBA sponsors this week are shifting activation from the recently completed NBA Finals to the NBA draft set for Thursday at the Barclays Center. Heavy activation comes from State Farm, which again is the presenting partner of draft. State Farm has created a program during draft night within the Ba ...

Tags: Leagues and Governing Bodies

06/19/17
NFL plots OTT gain in Europe

The NFL’s European expansion plans will get a boost this fall from the league’s over-the-top service, NFL Game Pass. The league has hired Bruin Sports Capital and British advertising company WPP to help it grow the over-the-top NFL Game Pass service on the continent. Up until last ...

Tags: Leagues and Governing Bodies

06/12/17
Warriors to decide on PSLs, patches

Sitting inside a private lounge at Oracle Arena 90 minutes before Game 1 of the NBA Finals, Golden State Warriors President and COO Rick Welts addressed two highly anticipated business decisions facing the franchise this summer. One is whether the Warriors will go the NFL route and sell persona ...

Tags: Leagues and Governing Bodies

06/12/17
Hope and skepticism around U.S. rugby

The entrepreneurs planning professional rugby leagues in the U.S. think the best way to build media, sponsorship and grassroots support is to launch a product as soon as possible. But there have been high-profile failures and delays, and hope and skepticism run in equal proportion across rugby circl ...

Tags: Leagues and Governing Bodies

06/12/17
Rugby sanctioning a hot-button topic

In 2015, the startup National Rugby Football League executed one of the more high-profile failures in trying to get a pro league off the ground. After running talent combines that lured intrigued American football players, it promoted an exhibition game between American players against the Leices ...

Tags: Leagues and Governing Bodies

06/12/17
Rugby: Getting in the scrum

In November 2014, USA Rugby hosted an international test match against the New Zealand All Blacks at Soldier Field in Chicago. The result on the field, a 74-6 drubbing by the visitors, was not a surprise. But the attendance was a stunner: A 61,500-seat sellout, tripling the previous high-water mark ...

Tags: Leagues and Governing Bodies

06/12/17
Rugby: Groups in the game

Organizations, and the executives and partners behind them, who are at the center of rugby in North America. World Rugby ■ Position: The world governing body, with 120 member unions, it organizes the Rugby World Cup every four years as well as the World Rugby Sevens Series, the World Und ...

Tags: Leagues and Governing Bodies

06/12/17
Cubs’ trickle-down helps MiLB extend streak

Minor League Baseball and its teams sold a record $68.4 million in merchandise in 2016, a 5 percent increase over 2015’s then-record total of $65.1 million, according to data scheduled to be released this week. The revenue represents sales of team-branded apparel, headwear and novelties by ...

Tags: Leagues and Governing Bodies

06/05/17
Riot to sell $10M ‘LoL’ franchises

Riot Games announced plans last week to award 10 permanent franchise spots in the North American circuit of the blockbuster esports game “League of Legends,” a move designed to shed the unpredictable Wild West element that has kept some investors at bay. When the reconstituted league ...

Tags: Leagues and Governing Bodies

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