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TaylorMade adds top young players to roster

Published in SportsBusiness Journal on 07 / 25 / 16

Adidas golf unit TaylorMade is for sale, but that didn’t stop the company from signing two of golf’s most anticipated young players — Jon Rahm and Beau Hossler — to equipment contracts. “They are the most sought-after players that I have ever seen in recent history,&...

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Tags: Marketing and Sponsorship, Labor and Agents

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