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With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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02/17/14
Competing views on video boards

The two groups operating most NASCAR tracks differ in their philosophy for video boards. Speedway Motorsports Inc. has drawn attention over the past four years for installing two of the “world’s largest televisions,” starting in 2011 at Charlotte Motor Speedway. In March, an eve ...

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02/17/14
NASCAR COO settles in

For a NASCAR rookie, Brent Dewar knows the stock-car racing world pretty well. He joined the sanctioning body as chief operating officer in December after spending the past year as a consultant to NASCAR Chairman Brian France. Before that, Dewar worked for 32 years at General Motors, where he learn ...

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02/17/14
Catching up on connectivity

Tracks that host NASCAR events are in the same boat as other major league facilities, partnering with cellular carriers and other companies to upgrade connectivity at their venues. Both International Speedway Corp. and Speedway Motorsports Inc. are installing new distributed antenna systems and W ...

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02/17/14
AEG offers tracks advice

The strategy behind the $400 million renovation of Daytona International Speedway is to build on the major league business model for developing a facility tied to founding partners and branded sponsorship zones starting at the entry gates. To get there, International Speedway Corp., owner of Dayt ...

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02/17/14
The No. 3 is back

When seven-time NASCAR champion Dale Earnhardt died in a crash on the last lap of the 2001 Daytona 500, Austin Dillon was 10 years old. Now, at the ripe old age of 23, Dillon is a rookie Sprint Cup driver who will not only begin his first year in NASCAR’s top series at the Daytona 500 this ...

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02/17/14
Tracks get to work on upgrades

Six months into the $400 million rebuild of Daytona International Speedway, track President Joie Chitwood can hardly contain his excitement. Construction is ahead of schedule as the facility shifts to operations mode for its first racing events, including the Daytona 500. “It’s amazin ...

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02/17/14
Where NASCAR should look for growth

We asked NASCAR stakeholders to give their take on how the sport could grow. From track presidents to sponsors, they realize the importance of attracting a younger and more diverse crowd. But they also acknowledge the need to protect the core fan base that built NASCAR into what it is today. Here a ...

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02/10/14
The future of gaming deals?

I t is not often in these pages you read about the United States or Canada as trailing markets in any aspect of sports business. Today, however, we’ll explore one area of the sports business where we are rightfully considered “Third World” territories — sports wagering. ...

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PartyPoker dealt in

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Rolling the dice on gaming

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