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The everevolving menu05 / 13 / 13Concessionaires continue to seek innovative ways to serve consumers at sports venues, but they do so with the familiar pressures on pricing. The successful strategy is one that balances that desire to improve the service and product mix while still paying close attention to price sensitivities. Spo... Tags: In-Depth |
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Athletic directors sound off
The job of athletic director can be a pressure cooker. Raising additional revenue, hiring the right staff, maintaining relations with donors and keeping facilities up to date are enough to keep anyone up at night. SportsBusiness Journal college writer Michael Smith recently spoke with six athletic ...
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Our annual look at bowl gifts
In SportsBusiness Journal’s seventh annual analysis of the gift packages provided to participants in postseason college football games, bowl operators report that with the emergence of gift suites and shopping trips as a popular way to provide these giveaways, players are migrating to a most u ...
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Maryland's path to the Big Ten
Editor's note: This story is revised from the print edition. Just a decade removed from winning the NCAA championship in basketball and competing in the Orange Bowl in football, the University of Maryland athletic department is broke. That’s the main reason university officials used ...
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Connecting with digital marketing
Remember when lining up “likes” on Facebook was a coup? Now sports sponsors, and the agencies that help bring those alliances with leagues and teams to life, want much more. They consider Twitter and Facebook mandatory for just about any marketing campaign, and they realize success means ...
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Case Study: AT&T
AT&T depends on social and digital media to keep customers happy, so the company’s marketing automatically veers in that direction. This fall, much of that effort can be seen in a seasonlong college football campaign. Known as “On the Way to Saturday,” the program, developed ...
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Case Study: Nationwide
When insurance company Nationwide decided to give golf fans at a famed PGA Tour event more to do at the tournament and at home, the sponsor went digital. This year, Wasserman Media Group worked with Nationwide, the presenting sponsor of the Memorial Tournament in Ohio, to create what came to be k ...
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Case Study: PepsiCo
Forget generation next. When it comes to digital and social marketing, PepsiCo wants to represent generation now. The snack and beverage maker relies on the viral nature of online campaigns to enhance and supplement traditional promotions and advertising. Executives note that one of the keys to s ...
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Selling the VIP experience
Premium seating continues to be a sales challenge as buyers give more scrutiny to their deals, the amenities they receive, and the return on their investment. To get a clearer picture of the premium landscape, SportsBusiness Journal facilities writer Don Muret asked four executives in the trenches ...
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5 approaches to premium
Extreme VIP treatment Sports facility developers are always thinking of new ways to create the ultimate VIP experience as premium customers demand more than the standard amenities of a suite and a club seat. Event-level suites and clubs fulfill thos ...
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What to watch in college basketball
Big East’s future Photo by: Getty Images The Big East was created to be a basketball giant and it has been for most of the last 30 years. Now that it has been broken apart by conference realignmen ...
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