Featured Story

Moving tickets on campus

Published in SportsBusiness Journal on 08 / 24 / 15

Editor’s note: This story is revised from the print edition. When Oregon visited Stanford four years ago in a showdown of top-10 teams, the most expensive ticket was $40. This season, when the Ducks return to Palo Alto, a ticket will cost as much as $120 through Stanford’s dyna...

Read More

Tags: In-Depth, College Football Preview

More Stories

05/11/15
Teams beef up legal staffs

On a recent spring afternoon, Danna Haydar, who handles legal work for the Tampa Bay Lightning and its arena, found herself on a hot streak. For several months she noticed her to-do lists never dipped below 77 items. On this day, Haydar had trimmed her tasks down to a mere 64 items. Will you stil ...

Tags: In-Depth

05/11/15
What’s next for player discipline?

When SportsBusiness Journal was planning this section, we asked many sports lawyers to identify the legal issues that were on their radar. The topic of player discipline was easily the issue cited most often. Case in point, at this week’s Sports Lawyers Association annual conference in Baltim ...

Tags: In-Depth

05/04/15
NFL ad sales ‘soft’?

The NFL ad sales market is as soft as it’s been in years, according to several ad buyers. That doesn’t mean that they expect to find a bargain, though. When ad buyers say that the market is soft, they actually mean that they expect to pay single-digit percent increases this ...

Tags: In-Depth, Media

05/04/15
What networks are selling

CBS Sports ■ The Pitch: It’s all about Super Bowl 50 for CBS, as the network sales staff tries to command a record-high $5 million per 30-second spot. “Thursday Night Football” played a big part in last year’s upf ...

Tags: In-Depth, Media

04/27/15
Breeders’ Cup expands sponsor pitch

The Breeders’ Cup has launched a marketing initiative in which corporate sponsors can buy partnerships that not only include horse racing’s annual event, but exposure at top races and racetracks around the country year round. “We want to cut down on the confusion of horse racing ...

Tags: In-Depth

04/27/15
Tracks offer plenty of horseplay

Ask Nate Newby what he is doing to attract new fans to horse races at Santa Anita Park and he answers, “Well, do you have, like, five hours?” Newby is vice president of marketing for the famed racetrack in the Los Angeles area, and, like many racetrack executives around the country, b ...

Tags: In-Depth

04/20/15
UFC fighters' share of Reebok deal

Since the UFC agreed to its first exclusive outfitting deal with Reebok in December, executives from the promotion’s newly formed equipment department have spent hours meeting with fighters, their cornermen and their managers, explaining how their lives will change when the Reebok deal takes e ...

Tags: In-Depth

04/20/15
Boxing’s grand new stage

The most powerful man in boxing and the former mutual fund manager who delivered him more than $425 million in institutional capital share a chuckle when they think back to the meeting that started them down the path to prime time on NBC. Al Haymon had a big, bold and unprecedented idea to bring ...

Tags: In-Depth

04/20/15
Boxing's next bankable star

One week after Floyd Mayweather and Manny Pacquiao rewrite the record book for pay-per-view boxing, as they most certainly will May 2 in a fight expected to gross more than $400 million, the odds-on favorite to succeed them as the sport’s most bankable star will enter the ring at Minute Maid P ...

Tags: In-Depth

04/13/15
Ole Miss revs up rewards program

The University of Mississippi has seen a boost in student attendance for sports events after installing beacons across multiple venues on campus. About three years ago, the SEC school launched Rebel Rewards, a loyalty program tied to a mobile application. To earn points toward winning prizes, stu ...

Tags: In-Depth, Facilities

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug