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The everevolving menu05 / 13 / 13Concessionaires continue to seek innovative ways to serve consumers at sports venues, but they do so with the familiar pressures on pricing. The successful strategy is one that balances that desire to improve the service and product mix while still paying close attention to price sensitivities. Spo... Tags: In-Depth |
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Exclusive PGA Tour survey
PGA Tour tournament directors have seen it all: Players locked inside the gates at night because they were fishing; drunk spectators; an earthquake and an approaching hurricane in the same week; runaway golf carts; and all sorts of animals — from bears to gators — making tracks across th ...
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Survey results: Revenue
■ Which revenue stream offers the most potential for growth? Tickets........................... 35% Sponsorship sales.......... 32% Hospitality sales............ 27% Concessions.................... 3% Merchandise................... 3% Responses: 37 ■ Which revenue stream is tapp ...
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Survey results: Most-admired tournaments
■ What other PGA Tour event do you admire the most? The Wells Fargo Championship in Charlotte received the most mentions (7), followed by the Waste Management Phoenix Open and the Players Championship in Ponte Vedra Beach, Fla. Here are some of the comments: Wells Fargo Championship ...
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Survey results: Players
■ What influences a top player’s schedule the most? Date....................... 89% Golf course............ 89% City........................ 27% Purse...................... 22% Sponsor.................. 11% Family.................... 11% Note: Respondents could make three select ...
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Kudos and room for improvement
■ Name an area where the PGA Tour excels in helping tournaments: — New initiative by the tour to objectively analyze sales efforts and action steps for improvement. — Player involvement. Their program that allows us to have players visit parties, tents, etc., is valuable. ...
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Survey results: Sponsorship
■ Rate your title sponsor’s level of involvement and activation. Outstanding. My title sponsor is the envy of every other tournament................... 56% Good. They usually activate more than they’re required to................................... 18% Solid. My title sp ...
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Survey results: Tournament operations
■ How many tournaments do you attend per year to recruit players? 0 ..................... 13% 1-2................... 8% 3-4................. 35% 5-6................. 35% 7-8................... 8% More than 8..... 3% Responses: 40 ■ How large is your volunteer base? ...
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Survey results: Media
■ What type of media coverage is the most important to the fiscal success of your event? Local television ...................................................................................................... 43% National media (Golf Channel, trade magazine, excluding broadcast partn ...
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They've seen it all
— Getting a player out of a fishing area after the gates had been locked at the end of the day. No one knew he was there. — At a Coke-sponsored event, a spectator said in front of a large crowd: “You don’t want to drink t ...
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