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UFC tweaks payment structure for Reebok deal

Published in SportsBusiness Journal on 04 / 20 / 15

Since the UFC agreed to its first exclusive outfitting deal with Reebok in December, executives from the promotion’s newly formed equipment department have spent hours meeting with fighters, their cornermen and their managers, explaining how their lives will change when the Reebok deal takes e...

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12/15/14
Our look back at 2014

Photos by: Getty Images (8); Atlanta Falcons Stories of Year Newsmakers Did you see this? Timeline Numbers In remembrance Photos

Tags: Year End, In-Depth

12/15/14
Did you see this?

Breathe Right by a nose California Chrome owners Steve Coburn (left) and Perry Martin Photo by: Getty Images Breathe Right nasal strips spotted a marketing opportunity right in front of its ...

Tags: Year End, In-Depth

12/15/14
Newsmakers

Mo’ne Davis Photo by: Getty Images Thanks to Mo’ne Davis, it was cool to throw like a girl. The 13-year-old electrified the Little League World Series, throwing a no-hitter for her Philadelp ...

Tags: Year End, In-Depth

12/01/14
CFP's money trail

ESPN’s rights to the College Football Playoff actually involve four separate 12-year contracts. The network has unique contracts with the Rose, Sugar and Orange bowls, as well as a $5.7 billion contract with the College Football Playoff. When those bowls serve as a semifinal, as the Rose and S ...

Tags: In-Depth, Colleges

12/01/14
The College Fan

Fans cheer on the Memphis Tigers. Photo by: GETTY IMAGES Fans who are “very” or “somewhat” interested in college basketball or college football Gender   College BASKETBALL College FO ...

Tags: In-Depth, Colleges

12/01/14
Larry plays by the rules

From Dr Pepper’s perspective, Larry Culpepper is the ultimate college football fan. He’s got an opinion on everything — he even takes credit for coming up with the idea for the College Football Playoff. Culpepper is that goofy, somewhat annoying, concessions guy toting Dr Pepper ...

Tags: In-Depth, Colleges

12/01/14
Dr Pepper pours it on

Dr Pepper didn’t set out to be the brand that owns college football’s postseason. It just worked out that way. Related stories: • College Football Playoff: Following the money trail • ESPN’s roster of playoff sponsors grows to 15 • The College Fan ...

Tags: In-Depth, Colleges

12/01/14
CFP sponsor roster at 15

ESPN has sold 15 official sponsorships around the College Football Playoff, up from the 12 that it had in previous years for the BCS championship. The 15th and final official sponsor to sign a multiyear deal is Reese’s Peanut Butter Cups, which will be an official sponsor for the College Fo ...

Tags: In-Depth, Colleges

11/17/14
Spotting the trends

The six major league arenas turning 20 years old have set some trends and adopted others from newer facilities. Here are some common themes: LOCAL FOODS Strong local brands are taking over arerena space. At Moda Center, Sizzle Pie, Killer Burgers and Fire on the ...

Tags: In-Depth, Facilities

11/17/14
Arenas: 20 years old and counting

It’s hockey night in Boston and the revamped Legends Club is brimming with activity at TD Garden, 90 minutes before the hometown Bruins face off against the Florida Panthers. Bruins and Celtics season-ticket holders get exclusive access to this premium space after an offseason retrofit expa ...

Tags: In-Depth, Finance

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