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2014 Sports Media & Technology

Published in SportsBusiness Journal on 10 / 31 / 14

Introducing SMT Live Live videos and interviews from the NeuLion Sports Media & Technology Conference. Beginning Wednesday morning, SMT Live will provide interviews with conference speakers and give you additional insights into some of the hottest trends in sports...

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06/30/14
Six sports e-commerce drivers

1. The meteoric growth of mobile commerce and social media will be key drivers, as mobile devices rapidly replace wallets. 2. Your sales will only be as good as your database. With the advent of customized shopping app ...

Tags: In-Depth

06/30/14
Endless possibilities for e-commerce

It’s February 2024 at Aflac Field in Atlanta, where fans have just watched the Cleveland Browns win their first Super Bowl. A championship T-shirt or cap is a must for victory-starved Clevelanders, who haven’t witnessed a pro sports championship for 60 years. No merchandise is in sigh ...

Tags: In-Depth

06/23/14
What's on the docket?

Jenkins v. NCAA ■ Plaintiff attorney: Jeffrey Kessler, Winston & Strawn ■ Defendant attorney: Jeffrey Mishkin, Skadden, Arps, Slate, Meagher & Flom ■ Court: U.S. District C ...

Tags: In-Depth, Law and Politics

06/23/14
All eyes on antitrust cases

Efforts by Northwestern University football players to unionize may have garnered the most national media attention, but sports law experts say that antitrust litigation before a federal court in Oakland has the potential to bring the most change to the NCAA’s model of college sports. Athle ...

Tags: In-Depth, Law and Politics

06/23/14
A greater role for agents?

For as long as anyone can remember, agents have been considered part of the problem in college athletics. Soon, they might be considered part of the solution. NCAA rules have long prohibited any type of written or oral agreements between agents and student athletes. Several high-profile cases of ...

Tags: In-Depth, Law and Politics

06/23/14
The college legal battleground

With all of the legal challenges the NCAA faces, one thing is for sure: Attorneys and law firms will have a lot of work to do for years to come. As a result, law firms and the NCAA have beefed up their expertise, with the many parties now involved reading like a who’s who in sports law. Sco ...

Tags: In-Depth, Law and Politics

06/16/14
Toyota races to attract Hispanics

Considering that open-wheel racing has traditionally been seen as the favored form of motorsports for Hispanics, NASCAR wasn’t always viewed by marketers as the most viable play for a sports sponsorship targeting the demographic. But when multicultural marketing agency Conill was tasked wit ...

Tags: In-Depth

06/16/14
The view from Hispanic marketers

EDUARDO PEREZ PM Publicidad A tlanta-based marketer Eduardo Perez concedes that figuring out the right way to reach Hispanics can be a Perez says it’s important to keep the focus on family. Photo ...

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06/09/14
AD of the Year: Kevin White

A line in Kevin White’s favorite book, the J.R. Moehringer memoir “The Tender Bar,” explains that so many of life’s nuances will be lost in time, and all that anyone will remember is “the extent to which I tried or did not try.” It’s an idyllic reduction ...

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