Featured Story

Big Ten Network timeline: Inception to 60M viewers

Published in SportsBusiness Journal on 08 / 21 / 17

2006 June ■ News Corp. announces a 20-year contract with the Big Ten, with an option for five more years, to launch and operate the Big Ten Network. The conference will own 51 percent and Fox will control 49 percent of the RSN. News Corp. later projects in documents filed with the SEC th...

Read More

Tags: College Football Preview, In-Depth

More Stories

04/17/17
Media: Connecting to the next generation

HOURS SPENT ON MEDIA PLATFORMS Millennials and Gen Xers spend more time on digital media than watching live TV, a sign of shifting media consumption dynamics. The younger demographic segments are more likely to spend time on their mobile device and less likely to spend time watching li ...

Tags: In-Depth

04/17/17
Basketball: Testing change

NBA timeouts could see changes after testing conducted in the D-League this past season. Photo by: GETTY IMAGES NBA Commissioner Adam Silver has m ...

Tags: In-Depth

04/17/17
Golf: Format adjustment

The 72-hole stroke-play tournament is the staple format in golf, but things could be made far more interesting and attractive to viewers if some dramatic format changes were included in events throughout the season. This could include adopting six-hole competitions instead of the typical 72-hole for ...

Tags: In-Depth

04/03/17
Change is gonna come

L ook not inside a boardroom at the PGA Tour’s Ponte Vedra Beach, Fla., headquarters but instead at a nearby club for a glimpse into the tour’s approach under new Commissioner Jay Monahan. It was at the Lodge and Beach Club located a few miles from tour headquarters where Andy Pa ...

Tags: In-Depth

04/03/17
Golf advertising, demo highlights

Tracking golf advertisers Since the 2016-17 PGA Tour schedule began last October, 596 brands have combined to spend an estimated $178.85 million to advertise during PGA Tour telecasts through March 26, an increase of 3 percent compared with the same time period last season, according ...

Tags: In-Depth

04/03/17
Joint PGA Tour, LPGA tourney?

The PGA Tour and the LPGA are moving closer to creating a joint tournament as part of their groundbreaking agreement that already has brought cross-marketing efforts. The tour and the LPGA last March announced a strategic alliance that calls for developing joint marketing programs, including the ...

Tags: In-Depth

04/03/17
Industry takes on Jay Monahan

Here’s what people are saying about Jay Monahan, who took over as PGA Tour commissioner at the start of the year. “We have become good friends professionally and personally and we both grew up with the game in our blood. We both realize that when aligned we can accomplish a lot for th ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug