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Professional Baseball Scouts Foundation’s In the Spirit of the Game dinner and auction

Published in SportsBusiness Journal on 01 / 26 / 15

Professional Baseball Scouts Foundation founder Dennis Gilbert and wife Cindi with Bud Selig and wife Sue Photo by: PAUL LESTER ■ Organization: Professional Baseball Scout...

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Tags: People and Pop Culture

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10/20/14
Tim Connelly

TIM CONNELLY Title: General manager, executive vice president of basketball operations, Denver Nuggets Career path: Joined the Washington Wizards as an intern, spent a decade working his way up to director of player personnel; spent three years with the New Orleans Pelicans as assistant ge ...

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10/13/14
Staying on point with marketing

Teams across sports are paying close attention to events in the NFL involving domestic violence, but those willing to speak publicly say they are marketing no differently to their female fan bases as a result. Still, marketing experts insist that many teams are working assiduously to en ...

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10/13/14
Inside Under Armour’s campaign

Portland-based agency Guidance Counsel generated plenty of buzz for its work on Under Armour spots featuring, among others, model Gisele Bündchen and ballerina Misty Copeland. Each spot carries a bit of defiance as the women chase after their athletic goals. Under Armour hopes the empowering m ...

Tags: In-Depth, Marketing and Sponsorship

10/13/14
NFL teams press on

NFL teams are pressing on with marketing efforts geared toward women, including fan clubs, special events and hosting stops by The NFL Style Lounge, a retail show that offers makeovers and female merchandise. The Style Lounge was on display at Bank of America Stadium on Oct. 5 during the Carolina ...

Tags: In-Depth, Marketing and Sponsorship

10/13/14
Panelists weigh in on NFL

During a discussion on marketing to women at last month’s Game Changers Conference in New York City, panelists weighed in on the aftermath of the Ray Rice situation in the NFL. Here are some highlights: On what she’s telling clients who are sponsors of the NFL: ■ Elizabeth L ...

Tags: In-Depth, Marketing and Sponsorship

10/13/14
Reaching the interactive fan

It used to be easy for sports marketers to reach fans — regardless of whether they were male or female — because they were all in the same places. If you were a fan you had a very limited number of ways to engage with a sport and spo ...

Tags: In-Depth, Marketing and Sponsorship

10/06/14
Toe-to-toe in China

When boxing promoter Top Rank put on its first fight emanating from a casino resort off the coast of mainland China 18 months ago, it looked like little more than the natural migration of big-event boxing to a region that features the world’s fastest-growing economy. “People in Americ ...

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10/06/14
Who will step up for UFC?

The fighters sat side by side in an MGM Grand ballroom after the most recent UFC pay-per-view: An Olympic silver medalist who defected from Cuba, a quick-witted Irishman decked out in an ivory-colored suit, a once-beaten former champion coming back from injury, a 5-foot-3 headliner nicknam ...

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10/06/14
Fight roundup

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09/29/14
Lights get thumbs up

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Tags: In-Depth, Facilities

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