Featured Story

Breeders’ Cup expands sponsor pitch

Published in SportsBusiness Journal on 04 / 27 / 15

The Breeders’ Cup has launched a marketing initiative in which corporate sponsors can buy partnerships that not only include horse racing’s annual event, but exposure at top races and racetracks around the country year round. “We want to cut down on the confusion of horse racing...

Read More

Tags: In-Depth

More Stories

01/12/15
Notre Dame's classroom connection

The $400 million facelift of historic Notre Dame Stadium “has everything to do with geography and not much to do with football,” according to Jack Swarbrick, the university’s athletic director. The “House that Knute Rockne Built” opened in 1930 off campus. Over the y ...

Tags: In-Depth, Facilities

01/12/15
Big plans for Sooner Nation

Joe Castiglione views the renovation of Oklahoma’s football stadium as the practical solution to fit the needs of Sooner Nation. Knocking on the door of $400 million is obviously a ton of money to spend for upgrading 92-year-old Gaylord Family-Oklahoma Memorial Stadium, but it beats the alt ...

Tags: In-Depth, Facilities

01/12/15
Other projects in the pipeline

2015 Commonwealth Stadium (1973) Work underway at Kentucky Photo by: University of Kentucky Tenant (conference): University of Kentucky (SEC) Projected cost: $110 million Projec ...

Tags: In-Depth, Facilities

01/12/15
College football's building boom

Photo by: Nike; Populous; Illustration by Corey Edwards C ollege football stadium renovations have skyrocketed in cost at the sport’s highest level as schools in the five power conferences develop co ...

Tags: In-Depth, Facilities

01/12/15
Arizona State's desert design

Sun Devil Stadium sits between two mountain buttes, providing some of the most scenic views in college football. Arizona State University’s $256 million renovation of the 57-year-old facility will preserve those images for years to come. The stadium serves a Pac-12 school boasting America&r ...

Tags: In-Depth, Facilities

01/12/15
Aggies near $500M threshold

The massive $485 million makeover of Kyle Field stands out as the most costly project in college sports. It’s driven by the Texas-sized appetite for college football and Texas A&M’s intent to hold a competitive edge over rival schools, both in-state and in the Southeastern Conference ...

Tags: In-Depth, Facilities

01/05/15
Power in the pod?

When tennis star Novak Djokovic was asked several years ago about a report he used a hyperbaric oxygen chamber as part of his conditioning, he denied the story. Truth was he did use a pressurized oxygen chamber, but he took advantage, sources said, of the questioner’s confusion with the differ ...

Tags: In-Depth, Finance

01/05/15
Upstarts tout concussion tech

Pressurized oxygen chambers. Blood biomarkers. Shock-absorbing helmets. Advanced brain imaging. These are just some of the products winding their way through development at hundreds of startups, large and small, in response to the national and NFL focus on traumatic brain injuries (TBI). And lik ...

Tags: In-Depth, Finance

01/05/15
Venture capital targets sports

In the typically complex world of venture capital, George Kliavkoff sees a simple dynamic these days when it comes to sports-oriented financing deals. Kliavkoff, the co-president of Hearst Entertainment & Syndication, runs the media giant’s ventures group and recently led an $18 million ...

Tags: In-Depth, Finance

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug