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Merchandise sales already posting strong momentum on eve of race

Published in SportsBusiness Journal on 05 / 23 / 16

Minutes after the green flag dropped on the 99th Indianapolis 500 at Indianapolis Motor Speedway last May, merchandise staffers across the facility began stocking shelves with gear for the 2016 race. Typically, IMS doesn’t begin offering items for a following year’s 500 until October....

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