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Islanders salute past, look to Brooklyn future

Published in SportsBusiness Journal on 09 / 22 / 14

As the New York Islanders enter their final season in Nassau Coliseum, their impending move to Brooklyn’s Barclays Center in the midst of an ownership transition represents both a monumental challenge and an opportunity for a much-needed rejuvenation. The team’s marketing efforts are ...

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Tags: In-Depth, NHL Season Preview, Media

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06/23/14
The college legal battleground

With all of the legal challenges the NCAA faces, one thing is for sure: Attorneys and law firms will have a lot of work to do for years to come. As a result, law firms and the NCAA have beefed up their expertise, with the many parties now involved reading like a who’s who in sports law. Sco ...

Tags: In-Depth, Law and Politics

06/16/14
Toyota races to attract Hispanics

Considering that open-wheel racing has traditionally been seen as the favored form of motorsports for Hispanics, NASCAR wasn’t always viewed by marketers as the most viable play for a sports sponsorship targeting the demographic. But when multicultural marketing agency Conill was tasked wit ...

Tags: In-Depth

06/16/14
The view from Hispanic marketers

EDUARDO PEREZ PM Publicidad A tlanta-based marketer Eduardo Perez concedes that figuring out the right way to reach Hispanics can be a Perez says it’s important to keep the focus on family. Photo ...

Tags: In-Depth

06/09/14
AD of the Year: Kevin White

A line in Kevin White’s favorite book, the J.R. Moehringer memoir “The Tender Bar,” explains that so many of life’s nuances will be lost in time, and all that anyone will remember is “the extent to which I tried or did not try.” It’s an idyllic reduction ...

Tags: In-Depth

06/09/14
Research: Career path of ADs

I t was recently reported in SportsBusiness Journal that the University of Alabama athletic department’s revenue for 2012-13 was more than $143 million. This exceeds the revenue of every NHL team, and is larger than that of 17 NBA teams. In 2005, Alabama’s revenue totaled $62.3 mill ...

Tags: In-Depth

06/09/14
NACDA award winners

The following are winners of the 2014 Under Armour Athletic Director of the Year award, presented by the National Association of Collegiate Directors of Athletics. Each year, NACDA administers th ...

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06/09/14
So you want to be a college AD?

The NCAA is moving toward a new governance model that will give the five power conferences more autonomy over the rules that affect them. And with that comes an escalated sense of angst for athletic directors on the front lines, especially those at the lower levels of Division I who fear that their ...

Tags: In-Depth

06/02/14
MLS channels the Cup

At a conference table in New York in January, Howard Handler and a team of Major League Soccer marketing executives came to the conclusion that the 2014 MLS season must be linked to this year’s FIFA World Cup in Brazil. “For Club and Country,” the league’s slogan for the c ...

Tags: In-Depth

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