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Breeders’ Cup expands sponsor pitch

Published in SportsBusiness Journal on 04 / 27 / 15

The Breeders’ Cup has launched a marketing initiative in which corporate sponsors can buy partnerships that not only include horse racing’s annual event, but exposure at top races and racetracks around the country year round. “We want to cut down on the confusion of horse racing...

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01/19/15
Timelines of career milestones

1934 ■ Allan H. “Bud” Selig born July 30 in Milwaukee. 1956 ■ Earns a bachelor’s degree in American history and political science from the University of Wisconsin-Madison. 1970 ■ Leads a group that buys ...

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01/19/15
Outtakes from our reporting

This Bud’s For You Other quotes from Bud Selig from senior writer Bill King’s interview at the commissioner’s office in Milwaukee “People have said, ‘Bud is so deliberate. He takes his time.’ Well, that’s a political judgment you have to make. An ...

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01/19/15
Keeping Milwaukee in the game

Bud Selig’s life in baseball, now well into its fifth decade, began out of frustration and heartache. The catalyst for Selig was the 1965 departure of the Milwaukee Braves, his beloved hometown team, for Atlanta. At the time, Selig was a local businessman, a car dealer, and had been a minor ...

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01/19/15
Selig’s executive tree

In more than four decades in baseball, Bud Selig has worked with an extensive list of senior executives across the sports industry. Here’s a sampling of prominent figures who have worked with or for Selig, either at the Milwaukee Brewers or Major League Baseball. Sandy Alderson: New Y ...

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01/19/15
Unfinished business

Bud Selig began his tenure as MLB commissioner in 1992 under plenty of duress. After helping to push out his predecessor, Fay Vincent, Selig immediately inherited a fast-growing competitive and economic imbalance between large-market and small-market teams, and a highly contentious relationship with ...

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01/19/15
Bud Selig’s life in baseball

Photo by: Scott Paulus / Milwaukee Business Journal What’s inside our tribute section Baseball’s statesman 22 years of milestones Why Milwaukee is still playing Mission accomplished ...

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01/19/15
Baseball’s statesman

Selig poses in the commissioner's office in Milwaukee. Photo by: Scott Paulus / Milwaukee Business Journal B ud Selig strode through the stately lobby of Milwaukee’s historic Pfister H ...

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01/19/15
9 for the win column

Bud Selig’s legacy is nothing if not voluminous. Over his 22 years, marking the second-longest tenure for an MLB commissioner behind Kenesaw Mountain Landis, Selig has overseen the rise of baseball from a small, regionally focused industry to a multibillion-dollar colossus that dominates ever ...

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01/19/15
In his own words

Photo by: Scott Paulus / Milwaukee Business Journal “It’s sort of like chicken soup when you have a cold. We know it’s a long shot, but nothing bad can come of it.” — On fin ...

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01/12/15
Design elements make impression

While much of the focus in college sports is on gleaming new facilities and major renovations, schools also are going big with opulent interior designs that make bold statements about their programs. The interior designs, which can cost six figures or more, have become a near requirement for univ ...

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