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Kids’ vacation viewing habits open this TV writer’s eyes

Published in SportsBusiness Journal on 08 / 18 / 14

E very time I write about the threat of cord cutting, media executives tell me not to believe what my eyes are telling me. The execs roll out statistics that show people aren’t cutting the cord nearly as much as reporters are writing about ...

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05/26/14
Allstate’s net gain

As Allstate approaches its first decade as a college football fixture, the origin of its field goal nets can finally be revealed. Turns out that some of the most indelible advertising in sports was inspired, when traced back to its origin, by a Wilson tennis racket. It was more than a dozen ye ...

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05/26/14
Ads creep closer to playing field

At a recent team partner summit, NBA Commissioner Adam Silver said that uniform ads were “highly likely” in the league. Moments later, an agency head asked Silver to explain how that would work, given the possible conflicts. A uniform ad, for example, could clash with an athlete endorsem ...

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05/26/14
Other branded nets

While Allstate is widely known for its sponsorship of field goal nets, the company isn’t the only one with that kind of placement inside college football stadiums. The nets in the Rose Bowl are sponsored by AAA of Southern California when UCLA is at home. Army has Jeep; Oregon and Wisconsin ...

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05/12/14
Athletes feel endorsement pinch

Properties aren’t the only division of the action sports industry that has run into sales challenges. Athletes have, as well. Endemic sponsors, who once served as the backbone of athletes’ endorsement portfolios, have reduced the number of athletes they sponsor in recent years. Quiksi ...

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05/12/14
New faces of action sports

Brian Atlas President, Street League Skateboarding Hired as the first employee of Street League, Atlas has cemented his position leading the upstart property into its fourth year. He played an integral role in securing a multimillion-dol ...

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05/12/14
Action sports face tough times

When Pantech announced last year that the company planned to end its title sponsorship of the Dew Tour’s event in Ocean City, Md., the tour quickly moved to find a replacement. It pitched sports apparel companies, gaming and console developers and quick-service restaurants. But nearly two y ...

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05/12/14
Timeline of X Games, Dew Tour

X Games 1995 ■ The ESPN-owned Extreme Games, an eight-day action sports competition, launches in Newport, Providence and Middletown, R.I. 1996 ■ The Extreme Games are officially rebranded as the ...

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05/05/14
Social's growing stature

A s ESPN ad sales executive Eric Johnson drove home from the Super Bowl to his suburban New York home in February, he looked to the New York City skyline and breathed a sigh of relief. The Empire State Building was lit up in Seattle Seahawks colors, just as ESPN’s viewers had predicted a ...

Tags: In-Depth, Media

05/05/14
Who's selling what?

CBS Key inventory: NFL’s AFC package, SEC football, NCAA men’s basketball tournament, golf and tennis Ross The sales team: Jo Ann Ross , president, network sales John ...

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