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The everevolving menu05 / 13 / 13Concessionaires continue to seek innovative ways to serve consumers at sports venues, but they do so with the familiar pressures on pricing. The successful strategy is one that balances that desire to improve the service and product mix while still paying close attention to price sensitivities. Spo... Tags: In-Depth |
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What's next for New York?
If everything comes together for Major League Soccer this year, the league will announce a second team in the New York market to begin play in 2016, receive a $100 million expansion fee for the franchise, finalize a deal for a $300 million soccer stadium in Queens, and introduce an extravagantly wea ...
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Dew's action sports timeline
1993 ■ “Do The Dew” TV campaign features action sports. ■ Sponsors Burton’s U.S. Open of Snowboarding. 1995 ■ Becomes the first sponsor of the X Games. 1996 Tara Hamilton Ph ...
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How they Dew it: An Oral History
It was such a simple phrase: Do the Dew. When Pepsi introduced it in 1992, no one anticipated it would change sports marketing and raise the profile of a series of fringe sports like skateboarding and BMX. But that’s exactly what happened. The phrase, along with its catchy ads, pushed ...
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NASCAR's faces of the future
When its ratings dipped, attendance faltered and sponsorships shrank after the recession, NASCAR regrouped. The sport’s sanctioning body crafted a five-year plan designed to improve its communications, upgrade its facilities, sharpen its digital media operations and diversify its fan base by ...
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NASCAR Year Ahead
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The latest in digital marketing
Never before has the pace of change in digital marketing been this brisk. Technological advancements, in areas such as social media monitoring, advanced video streaming and consumer data mining, have made efforts that were fantasies or mere hopes just months ago not only reality now, but the basis ...
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Digital matchmakers
Just as tracking improves for digital and social media marketing campaigns, so, too, can brands and agencies analyze data to make better matches for endorsements and advertising alliances with athletes. Among the newest entrants: Boston-based BrandMatch Score, a software tool used to pair brands ...
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Measuring ROI
Forget, for the moment, followers on Twitter and Facebook likes. Those basic measurements for social media and other digital campaigns and promotions remain important, but the conversation among agencies, brands, teams and leagues targets a deeper dive. Consider the U.S. Golf Association. A recen ...
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Sponsor plans for Sochi
Atos ■ Providing the technology infrastructure that delivers instantaneous scoring and communication to organizers, officials, media, television viewers and Internet users. Coca-Cola ■ Marketing in Russia with a torchbearer nomination campaign and an exhibition in Moscow of past O ...
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Is Sochi a tough sell?
When sponsorship executives from the International Olympic Committee’s nine worldwide sponsors landed in Sochi last month for a sponsor summit, the first things they noticed were the cranes. Hundreds of them dotted the skyline in various sizes and colors. They worked day and night building ...
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