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Gulati talks about FIFA post, state of soccer06 / 17 / 13U.S. Soccer Federation President Sunil Gulati will not discuss much about the 2014 FIFA World Cup for one simple reason: The U.S. men’s national team has not qualified for it yet. Beginning with a match Tuesday against Honduras at Rio Tinto Stadium in Utah, the club has three matches left to ... Tags: In-Depth |
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NYRR CEO on lessons learned
Much like the communities in Staten Island and Queens, the New York Road Runners is still cleaning up the mess left by Hurricane Sandy, five months after the monster storm washed into New York City. The organization and its CEO, Mary Wittenberg, became a lightning rod for public angst after Mayor M ...
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Sponsors go at own pace
At first glance, the three major U.S. marathons — Chicago, New York City and Boston — appear crafted from the same business plan. All three races charge participants around $200 to enter, quickly sell out the tens of thousands of spots they offer, and raise millions of dollars for local ...
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New activities come running
Race organizers are turning their events into destination experiences, going the extra mile by offering additional activities to make sure runners have a good time. Offering family activities, pasta dinners, trade shows, bicycle tours, even wedding ceremonies, organizers are enticing racers to ar ...
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Insurance for runners
Insurance policies that cover a participant’s entry fee are becoming en vogue in the endurance sports industry. The Active Network, Competitor Group and USA Triathlon recently partnered with insurance companies to offer policies that refund a participant’s entry fee in case they miss ...
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Execs on the run
Dave Reeder Kroenke Sports & Entertainment, senior account executive for partnership marketing and media ad sales ■ Why I run: It helps give my life balance. Physically, it makes my management of Type 1 diabetes mu ...
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Let's Go Reese's
The Hershey Co. brand Reese’s is the official candy partner of the NCAA and in the past has done a lot of the typical activation strategies: on-site presence at major events, sweepstakes, and title sponsorship of the college all-star game now held on the Friday of Final Four weekend. But se ...
Tags: In-Depth, World Congress of Sports
Turning on Dynamo TV
After two consecutive MLS Cup championship appearances and last year’s opening of BBVA Compass Stadium, the Houston Dynamo prioritized video content creation for its 2013 season. March brought the debut of Dynamo TV, a YouTube channel that covers the team on and off the pitch, 24/7. “ ...
Tags: In-Depth, World Congress of Sports
Chicago Bulls: Engage the fan
The Chicago Bulls perennially lead the NBA in attendance, leaving Bulls.com and the team’s other digital assets to extend the franchise’s brand far outside the United Center. “It is about fan engagement and brand extension,” said Susan Goodenow, vice president of branding ...
Tags: In-Depth, World Congress of Sports
D'Backs: Having some fun
Nearly two months ago, in the height of the online craze around “Harlem Shake” videos, a more unusual variant came out of Phoenix. A typical spring training workout made a drop cut to Arizona Diamondbacks owner Ken Kendrick dancing wildly to the song’s electronic beat. Team Pres ...
Tags: In-Depth, World Congress of Sports
Pats go long online
The New England Patriots have been pioneers on the media front. In 1995, they launched their own website and later added their own newspaper, Patriots Football Weekly. So it’s no coincidence that the team is at the forefront of the NFL in providing content on its team site. From video to radio ...
Tags: In-Depth, World Congress of Sports
