Featured Story

Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

Read More

Tags: Colleges

More Stories

05/26/14
Other branded nets

While Allstate is widely known for its sponsorship of field goal nets, the company isn’t the only one with that kind of placement inside college football stadiums. The nets in the Rose Bowl are sponsored by AAA of Southern California when UCLA is at home. Army has Jeep; Oregon and Wisconsin ...

Tags: In-Depth

05/12/14
Athletes feel endorsement pinch

Properties aren’t the only division of the action sports industry that has run into sales challenges. Athletes have, as well. Endemic sponsors, who once served as the backbone of athletes’ endorsement portfolios, have reduced the number of athletes they sponsor in recent years. Quiksi ...

Tags: In-Depth

05/12/14
New faces of action sports

Brian Atlas President, Street League Skateboarding Hired as the first employee of Street League, Atlas has cemented his position leading the upstart property into its fourth year. He played an integral role in securing a multimillion-dol ...

Tags: In-Depth

05/12/14
Action sports face tough times

When Pantech announced last year that the company planned to end its title sponsorship of the Dew Tour’s event in Ocean City, Md., the tour quickly moved to find a replacement. It pitched sports apparel companies, gaming and console developers and quick-service restaurants. But nearly two y ...

Tags: In-Depth

05/12/14
Timeline of X Games, Dew Tour

X Games 1995 ■ The ESPN-owned Extreme Games, an eight-day action sports competition, launches in Newport, Providence and Middletown, R.I. 1996 ■ The Extreme Games are officially rebranded as the ...

Tags: In-Depth

05/05/14
Social's growing stature

A s ESPN ad sales executive Eric Johnson drove home from the Super Bowl to his suburban New York home in February, he looked to the New York City skyline and breathed a sigh of relief. The Empire State Building was lit up in Seattle Seahawks colors, just as ESPN’s viewers had predicted a ...

Tags: In-Depth, Media

05/05/14
Who's selling what?

CBS Key inventory: NFL’s AFC package, SEC football, NCAA men’s basketball tournament, golf and tennis Ross The sales team: Jo Ann Ross , president, network sales John ...

Tags: In-Depth, Media

04/28/14
Ticketing on the go

TICKETMASTER ■ Platforms: iOS, Android ■ What it does: The primary ticketing app for the industry’s single largest entity, this app provides mobile access to thousands of sports events and concerts ...

Tags: In-Depth

04/28/14
The old college try

Close to 10 percent of colleges are delivering football and basketball tickets to their students through mobile, but that number is expected to increase significantly in the coming years. A study by Paciolan, a ticketing software company that counts 110 colleges as clients, showed that the adopti ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug