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02/10/14
Lotteries still produce big numbers

New England’s teams keep winning and their fans keep scratching. Lottery tickets, that is. A SportsBusiness Journal analysis of the 44 state-run lotteries (43 states plus the District of Columbia) shows that sales of instant lottery games, or scratch-off tickets, bearing a New England Patri ...

Tags: In-Depth, Marketing and Sponsorship

02/10/14
Sports marketers weigh in

From digital activations to using athletes as social media brand ambassadors, those are some of the trends sports marketers are watching. They also have their eye on the gaming space, technology, content and health and wellness. To take the pulse of the sports marketing business, SportsBusiness Jou ...

Tags: In-Depth, Marketing and Sponsorship

02/10/14
Industry vets form agency

Three veteran sports business executives have teamed up to start BlueCap Marketing, a Charlotte-based firm targeting companies and properties seeking event and sponsorship advisory services. Dockery Clark, De Cordell and Sarah Davis are joint, equal partners in the venture, with Clark serving as ...

Tags: In-Depth, Marketing and Sponsorship

02/03/14
A mountain of challenges

Coca-Cola officials felt good about their Olympic hospitality plans. The company secured a hotel for the Games nearly two years ago. It invited guests and felt good telling them they would be staying at a newly built hotel near the venues. Everything was in place. But then, during the Christmas holi ...

Tags: In-Depth, Olympics

02/03/14
Aiming for medal stand

The Sochi Games will be dominated by returning Olympians like speedskaters J.R. Celski and Shani Davis, skiers Ted Ligety and Julia Mancuso, snowboarders Shaun White and Kelly Clark, figure skaters Meryl Davis and Charlie White, as well as hurdler-turned-bobsledder Lolo Jones. But plenty of first-t ...

Tags: In-Depth, Olympics

02/03/14
NBC's digital push

NBC’s digital plan for Sochi will be as radically different from the network’s digital plan in Vancouver as the digital world of 2014 differs from the digital world of 2010. “The iPad did not exist in Vancouver,” NBCUniversal CEO Steve Burke said at a news conference last ...

Tags: In-Depth, Olympics

01/27/14
Plenty of ad dollars to go around

Fox Sports sold its final in-game Super Bowl advertising spot in early December, two months before the game. NBC Sports Group stopped taking ad sales orders for the Winter Olympics in early January, more than a month before the Sochi Games are due to start. Even though the two biggest TV events o ...

Tags: In-Depth, Super Bowl

01/27/14
Sponsors: Go big or don't go

During Super Bowl week, the marketing world’s attention focuses on the TV ads crafted for the NFL’s championship. After all, the Super Bowl is TV advertising’s biggest and most expensive stage, hitting around $4 million per 30-second spot this year. Consequently, brands spend milli ...

Tags: In-Depth, Super Bowl

01/27/14
Numbers behind the Super Bowl

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Tags: In-Depth, Super Bowl

01/27/14
Behind the scenes

Bud Light’s captain Mike Sundet Vice president, sports and entertainment marketing, Anheuser-Busch InBev Sundet has helped transform run-of-the mill hotels in the host Super Bowl city into Bud Light Hotels four times. It’s ...

Tags: In-Depth, Super Bowl

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