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Sign of strength

04 / 14 / 14

For several days following last year’s bombings at the Boston Marathon, the Boston Athletic Association, sponsor John Hancock and volunteers worked long hours to clean up the aftermath. All VIPs, volunteers and runners had been located and most had gathered their belongings. BAA Executive D...

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02/03/14
Aiming for medal stand

The Sochi Games will be dominated by returning Olympians like speedskaters J.R. Celski and Shani Davis, skiers Ted Ligety and Julia Mancuso, snowboarders Shaun White and Kelly Clark, figure skaters Meryl Davis and Charlie White, as well as hurdler-turned-bobsledder Lolo Jones. But plenty of first-t ...

Tags: In-Depth, Olympics

02/03/14
NBC's digital push

NBC’s digital plan for Sochi will be as radically different from the network’s digital plan in Vancouver as the digital world of 2014 differs from the digital world of 2010. “The iPad did not exist in Vancouver,” NBCUniversal CEO Steve Burke said at a news conference last ...

Tags: In-Depth, Olympics

01/27/14
Plenty of ad dollars to go around

Fox Sports sold its final in-game Super Bowl advertising spot in early December, two months before the game. NBC Sports Group stopped taking ad sales orders for the Winter Olympics in early January, more than a month before the Sochi Games are due to start. Even though the two biggest TV events o ...

Tags: In-Depth, Super Bowl

01/27/14
Sponsors: Go big or don't go

During Super Bowl week, the marketing world’s attention focuses on the TV ads crafted for the NFL’s championship. After all, the Super Bowl is TV advertising’s biggest and most expensive stage, hitting around $4 million per 30-second spot this year. Consequently, brands spend milli ...

Tags: In-Depth, Super Bowl

01/27/14
Numbers behind the Super Bowl

Click to learn more (function(window, PhotoSwipe){ document.addEventListener('DOMContentLoaded', function(){ var options = {captionAndToolbarHide: true, imageScaleMethod: 'fitNoUps ...

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01/27/14
Behind the scenes

Bud Light’s captain Mike Sundet Vice president, sports and entertainment marketing, Anheuser-Busch InBev Sundet has helped transform run-of-the mill hotels in the host Super Bowl city into Bud Light Hotels four times. It’s ...

Tags: In-Depth, Super Bowl

01/27/14
Bountiful harvest of Super Bowl products

To get an idea of the impact a Super Bowl in and around New York City has on sales of NFL-licensed products, all you have to do is look at the amount of merchandise NFL licensees are bringing to market. “We’ve doubled our [Super Bowl] SKU count and sales have already surpassed last ye ...

Tags: In-Depth, Super Bowl

01/20/14
David Stern retrospective

relentless manager David Stern pushed his vision for the NBA loudly and clearly. Game plan Breaking down Stern’s tenure into four quarters In his own words Recalling some of Stern’s best quotes and quips Looking back Year-by ...

Tags: NBA, In-Depth

01/20/14
In his own words

Photo by: NBAE / Getty Images 1995 “I don’t call myself Easy David for nothing. I’m always prepared to give away some more of the owners’ money.” — Vowing to ge ...

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01/20/14
The making of a legacy

Not long into NBC’s partnership with the NBA during the 1990s, Dick Ebersol quickly discovered that he wasn’t dealing with any ordinary executive in David Stern. Ebersol, then chairman of NBC Sports, was overseeing NBC’s first NBA Finals in 1991, which featured a dream matchup b ...

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