Featured Story

First Look podcast: Opening Day and more

Published in SportsBusiness Journal on 03 / 27 / 17

Read More

Tags: In-Depth

More Stories

02/13/17
Arizona's nside track to horse racing

UNIVERSITY OF ARIZONA: HORSE RACING It began as a test program, accepted by the University of Arizona on a five-year trial basis, with the understanding that the industry leaders who requested it also would pay for it. More than 40 years later, the Race Track Industry Program at ...

Tags: In-Depth

02/06/17
Innovative activations

The key to a successful sports sponsorship hinges on how a deal is activated. And keeping an activation interactive and engaging is a moving target for brands and properties alike. Inside, we highlight eight innovative activations — from home run targets to first pitch memories, from play ...

Tags: In-Depth

02/06/17
Nissan uses Rio rebrand for ‘Kicks’

For about two months last summer, Arena Hotel Copacabana became Hotel Nissan Kicks. Photo by: BEN FISCHER / STAFF By signing the contract as official automaker of the summer Olympics ...

Tags: In-Depth

02/06/17
Monster’s tantalizing HR reward

Miami’s Monster target and a beast of a reward. Photo by: ROBERT VIGON / MIAMI MARLINS (2) Call it the Miami sound machine. ...

Tags: In-Depth

02/06/17
NHL deal pays off for U-Vend

The NHL signed a five-year agreement with California-based consumer products and technology company U-Vend Inc. to create branded desserts, complete with puck-shaped ice cream bars and mini hockey stick-shaped wooden handles. The deal calls for a ...

Tags: In-Depth

02/06/17
Bud Light contest crowns esports stars

Esports athlete “Filipino Champ” receives his commemorative jersey before heading to E3 in June to be introduced as one of the first Bud Light All-Stars. Photo by: COURTESY OF BUD LIGHT ...

Tags: In-Depth

02/06/17
Sunoco takes sound of track to fans

Sunoco distributed about 75 custom boomboxes to media, drivers, influencers and fans. Sunoco uses its high-profile relationships in NASCAR, IndyCar and the NHRA to brand itself as the company “ ...

Tags: In-Depth

02/06/17
Raptors, Ford add digital content

Raptors Kyle Lowry and Demar DeRozan and a Ford Focus appear in an “Ultimate Skills Challenge” video. Photo by: VMG Ford is a founding sponsor of the Toronto Raptors with the partnersh ...

Tags: In-Depth

02/06/17
Delta, Sounders unite community ‘Fabric’

Goalkeeper Stefan Frei and art students work on The Fabric of Sounders FC. Photo by: GETTY IMAGES Seattle has become one of Delta Air Lines’ fastest-growing international hubs, ...

Tags: In-Depth

02/06/17
Starwood delivers for baseball fans

Rabbi Dan Eleff’s Starwood points led to his World Series Game 7 appearance. Photo by: GETTY IMAGES Starwood Hotels and Resorts’ multiyear deal with Major League Baseball ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug