Featured Story

Breaking down the ticketing landscape

Published in SportsBusiness Journal on 09 / 19 / 16

“There is more change happening now in the ticketing industry than I’ve seen in the last 20 years. There are a lot of big things happening that are all coming to a head,” said Bryan Perez, AXS president and CEO. Within that fervent environment of transition, here’s a ca...

Read More

Tags: In-Depth

More Stories

08/15/16
Jay Coldren, Dean & DeLuca

U pscale food retailer Dean & DeLuca dipped a toe in the industry this year when it signed its first sports deal, taking over title sponsorship of the PGA Tour’s venerable Colonial Tournament in Dallas and renaming the event the Dean & DeLuca Invitational. The six-year agreemen ...

Tags: In-Depth

08/15/16
Maggie Chan Jones, SAP

S AP is different from most other sponsors in that it is not pitching a consumer product, but using sports to show corporate clients its technological know-how. While SAP enjoys branding with the sports properties it sponsors, its primary mission is developing software to do ...

Tags: In-Depth

08/08/16
Room to play

FieldhouseUSA currently has an indoor complex in Frisco, Texas, with more under construction. Photo by: FIELDHOUSEUSA Multi-venues Ripken Baseball Ripken Baseball ...

Tags: In-Depth

08/08/16
The Sports Playgrounds

The massive Grand Park complex near Indianapolis spans 400 acres. Photo by: GRAND PARK The mayor of Westfield, Ind., sat, hands folded, at a table that overlooked a vast exp ...

Tags: In-Depth

08/08/16
LakePoint offers travel-sports vacation

The $1 billion LakePoint complex sits just north of Atlanta. Photo by: LAKEPOINT Just north of Atlanta, a $1 billion baseball complex rises out of the red Georgia clay. And it’s not the ...

Tags: In-Depth

08/01/16
The view from the facility trenches

Bill Hanway is the executive vice president and global sports leader at AECOM. The engineering firm, which was behind London’s Olympic master plan in 2012, has taken its experience to Brazil to help deliver the country’s upcoming Rio Olympics. Hanway spoke with SBD Global’s ...

Tags: On The Ground in Rio, In-Depth

08/01/16
Headlines to watch

Attendance and ticket sales Ticket demand has been sluggish. Photo by: Getty Images In April, Olympics sponsor Visa published a report predicting 400,000 to 500,000 international tourists in ...

Tags: On The Ground in Rio, In-Depth

08/01/16
Marketing waivers face first test

Social media will be the flash point for the Olympics’ most dramatic change to its marketing rules in a generation. For the first time, brands don’t require official Olympic rights to advertise with Olympians during the Games. They just need advance approval from the U.S. Olympic Comm ...

Tags: On The Ground in Rio, In-Depth

08/01/16
Rio raises questions

When the world’s eyes turn to Maracanã Stadium on Friday, the International Olympic Committee hopes the opening ceremony will launch a redemption story. But even if the Rio Games defy the skeptics, their troubles are already driving calls for changes to the Olympics’ site-selectio ...

Tags: On The Ground in Rio, In-Depth

08/01/16
Medals and marketing

Marketers will try to sign recognizable stars like Ashton Eaton and surprise medal winners to quick endorsement deals after Rio. But just as importantly, they’ll be looking for the next big thing ahead of Tokyo 2020. Here are seven athletes who might fit the bill. Katie Ledecky ...

Tags: On The Ground in Rio, In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug