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Beacons upgrade Ole Miss rewards program

Published in SportsBusiness Journal on 04 / 13 / 15

The University of Mississippi has seen a boost in student attendance for sports events after installing beacons across multiple venues on campus. About three years ago, the SEC school launched Rebel Rewards, a loyalty program tied to a mobile application. To earn points toward winning prizes, stu...

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Tags: In-Depth, Facilities

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