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Facilities try out their green thumb

Published in SportsBusiness Journal on 06 / 29 / 15

It takes more than a hot dog and a beer to please fans these days, and venue operators are seeking to keep up with the growing desire for healthier, locally based food while also helping the environment with sustainability practices that reduce water and energy usage, promote recycling and compostin...

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05/25/15
Taking flavors from lab to retail

At any one time around 40 flavors of Gatorade are available at retail, from standards like fruit punch and lemon lime to mango-electrico and the seemingly unlikely combination of lime cucumber. Naturally, not every introduction is gulped down by consumers (see box). Deep in Gatorade’s past ...

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05/25/15
Brand's next push

With Gatorade observing the 50th anniversary of its invention, we asked some of the brand’s top marketers what the future looks like. In the short term, the brand is making a push into nutrition, which is part of an initiative across parent company PepsiCo. When it comes to sports nutrition ...

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05/25/15
Gatorade timeline

1965 Dr. Robert Cade Photo by: Gatorade ■ Dr. Robert Cade and his team invent Gatorade at the University of Florida. 1967 ■ Stokely-Van Camp acquires the rights to produ ...

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05/11/15
Teams beef up legal staffs

On a recent spring afternoon, Danna Haydar, who handles legal work for the Tampa Bay Lightning and its arena, found herself on a hot streak. For several months she noticed her to-do lists never dipped below 77 items. On this day, Haydar had trimmed her tasks down to a mere 64 items. Will you stil ...

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05/11/15
What’s next for player discipline?

When SportsBusiness Journal was planning this section, we asked many sports lawyers to identify the legal issues that were on their radar. The topic of player discipline was easily the issue cited most often. Case in point, at this week’s Sports Lawyers Association annual conference in Baltim ...

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05/04/15
NFL ad sales ‘soft’?

The NFL ad sales market is as soft as it’s been in years, according to several ad buyers. That doesn’t mean that they expect to find a bargain, though. When ad buyers say that the market is soft, they actually mean that they expect to pay single-digit percent increases this ...

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05/04/15
What networks are selling

CBS Sports ■ The Pitch: It’s all about Super Bowl 50 for CBS, as the network sales staff tries to command a record-high $5 million per 30-second spot. “Thursday Night Football” played a big part in last year’s upf ...

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04/27/15
Breeders’ Cup expands sponsor pitch

The Breeders’ Cup has launched a marketing initiative in which corporate sponsors can buy partnerships that not only include horse racing’s annual event, but exposure at top races and racetracks around the country year round. “We want to cut down on the confusion of horse racing ...

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04/27/15
Tracks offer plenty of horseplay

Ask Nate Newby what he is doing to attract new fans to horse races at Santa Anita Park and he answers, “Well, do you have, like, five hours?” Newby is vice president of marketing for the famed racetrack in the Los Angeles area, and, like many racetrack executives around the country, b ...

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04/20/15
UFC fighters' share of Reebok deal

Since the UFC agreed to its first exclusive outfitting deal with Reebok in December, executives from the promotion’s newly formed equipment department have spent hours meeting with fighters, their cornermen and their managers, explaining how their lives will change when the Reebok deal takes e ...

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