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Sign of strength

04 / 14 / 14

For several days following last year’s bombings at the Boston Marathon, the Boston Athletic Association, sponsor John Hancock and volunteers worked long hours to clean up the aftermath. All VIPs, volunteers and runners had been located and most had gathered their belongings. BAA Executive D...

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02/17/14
The No. 3 is back

When seven-time NASCAR champion Dale Earnhardt died in a crash on the last lap of the 2001 Daytona 500, Austin Dillon was 10 years old. Now, at the ripe old age of 23, Dillon is a rookie Sprint Cup driver who will not only begin his first year in NASCAR’s top series at the Daytona 500 this ...

Tags: In-Depth, Motorsports

02/17/14
Tracks get to work on upgrades

Six months into the $400 million rebuild of Daytona International Speedway, track President Joie Chitwood can hardly contain his excitement. Construction is ahead of schedule as the facility shifts to operations mode for its first racing events, including the Daytona 500. “It’s amazin ...

Tags: In-Depth, Motorsports

02/17/14
Where NASCAR should look for growth

We asked NASCAR stakeholders to give their take on how the sport could grow. From track presidents to sponsors, they realize the importance of attracting a younger and more diverse crowd. But they also acknowledge the need to protect the core fan base that built NASCAR into what it is today. Here a ...

Tags: In-Depth, Motorsports

02/10/14
The future of gaming deals?

I t is not often in these pages you read about the United States or Canada as trailing markets in any aspect of sports business. Today, however, we’ll explore one area of the sports business where we are rightfully considered “Third World” territories — sports wagering. ...

Tags: In-Depth, Marketing and Sponsorship, Opinion

02/10/14
PartyPoker dealt in

The home pages of the Philadelphia 76ers and New Jersey Devils now dedicate space to their newest sponsor: nj.partypoker.com. Inside the Wells Fargo Center in South Philadelphia, two signs promoting the online poker company occupy prime real estate on the floor between the court and the front-row ...

Tags: In-Depth, Marketing and Sponsorship

02/10/14
Rolling the dice on gaming

When Tulsa Shock season-ticket holders received their stubs for the 2013 campaign, they weren’t just getting access to games — they were also receiving $5 to $10 in free vouchers to spend at the nearby Osage Casino. That activation, part of Osage’s marquee sponsorship with the S ...

Tags: In-Depth, Marketing and Sponsorship

02/10/14
Lotteries still produce big numbers

New England’s teams keep winning and their fans keep scratching. Lottery tickets, that is. A SportsBusiness Journal analysis of the 44 state-run lotteries (43 states plus the District of Columbia) shows that sales of instant lottery games, or scratch-off tickets, bearing a New England Patri ...

Tags: In-Depth, Marketing and Sponsorship

02/10/14
Sports marketers weigh in

From digital activations to using athletes as social media brand ambassadors, those are some of the trends sports marketers are watching. They also have their eye on the gaming space, technology, content and health and wellness. To take the pulse of the sports marketing business, SportsBusiness Jou ...

Tags: In-Depth, Marketing and Sponsorship

02/10/14
Industry vets form agency

Three veteran sports business executives have teamed up to start BlueCap Marketing, a Charlotte-based firm targeting companies and properties seeking event and sponsorship advisory services. Dockery Clark, De Cordell and Sarah Davis are joint, equal partners in the venture, with Clark serving as ...

Tags: In-Depth, Marketing and Sponsorship

02/03/14
A mountain of challenges

Coca-Cola officials felt good about their Olympic hospitality plans. The company secured a hotel for the Games nearly two years ago. It invited guests and felt good telling them they would be staying at a newly built hotel near the venues. Everything was in place. But then, during the Christmas holi ...

Tags: In-Depth, Olympics

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