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The everevolving menu05 / 13 / 13Concessionaires continue to seek innovative ways to serve consumers at sports venues, but they do so with the familiar pressures on pricing. The successful strategy is one that balances that desire to improve the service and product mix while still paying close attention to price sensitivities. Spo... Tags: In-Depth |
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Turning on Dynamo TV
After two consecutive MLS Cup championship appearances and last year’s opening of BBVA Compass Stadium, the Houston Dynamo prioritized video content creation for its 2013 season. March brought the debut of Dynamo TV, a YouTube channel that covers the team on and off the pitch, 24/7. “ ...
Tags: In-Depth, World Congress of Sports
Chicago Bulls: Engage the fan
The Chicago Bulls perennially lead the NBA in attendance, leaving Bulls.com and the team’s other digital assets to extend the franchise’s brand far outside the United Center. “It is about fan engagement and brand extension,” said Susan Goodenow, vice president of branding ...
Tags: In-Depth, World Congress of Sports
D'Backs: Having some fun
Nearly two months ago, in the height of the online craze around “Harlem Shake” videos, a more unusual variant came out of Phoenix. A typical spring training workout made a drop cut to Arizona Diamondbacks owner Ken Kendrick dancing wildly to the song’s electronic beat. Team Pres ...
Tags: In-Depth, World Congress of Sports
Pats go long online
The New England Patriots have been pioneers on the media front. In 1995, they launched their own website and later added their own newspaper, Patriots Football Weekly. So it’s no coincidence that the team is at the forefront of the NFL in providing content on its team site. From video to radio ...
Tags: In-Depth, World Congress of Sports
Cashing in on PPV
When a fight promoter hatches a pay-per-view priced at $60, about $30 of that total goes to the cable and satellite companies that distribute the bout. On a $70 million night, such as the one that boxing promoter Top Rank had when about 1.15 million homes bought Manny Pacquiao’s fight against ...
Tags: In-Depth, World Congress of Sports
Monumental makes a big bet on future
Mike Vogel was enjoying a postgame beer after a Washington Capitals home game when a colleague pulled a video camera from a bag and handed it across the table. “Just let your imagination run wild,” said the visitor, who worked with the Web developer that operated the Capitals websit ...
Tags: In-Depth, World Congress of Sports
The adventures of 'Uncle Drew'
In the spring of 2012, Pepsi Max sent a brief to The Marketing Arm asking the firm to develop a video to underscore the product’s identity as a zero-calorie soda with bold taste. The brand team wanted to feature one of its newest endorsees, Kyrie Irving, a rookie with the Cleveland Cavaliers, ...
Tags: In-Depth, World Congress of Sports
Who’s in the lineup?
Bud Selig retire? That’s been much more of a punchline over the years than anything else. The notion of the ninth commissioner of Major League Baseball stepping down after what is now two decades of running the game has been widely laughed off as nonsense. And why not? Selig, now 78, repeat ...
Tags: In-Depth, MLB Season Preview
Issues on MLB’s plate
COMPETITIVE BALANCE A pressing issue in the mid- and late 1990s, expanded revenue sharing and the marked growth of jointly held assets such as MLB Advanced Media have improved balance on and off the field considerably in more recent years. As a result, nine different teams have won the last 1 ...
Tags: In-Depth, MLB Season Preview
MLB’s past commissioners
Kenesaw Mountain Landis Photo by: Getty Images 1921-44 Landis became professionally involved with baseball in 1914, when he presided over the Federal League’s injunction suit against the majo ...
Tags: In-Depth, MLB Season Preview
