Featured Story

Contenders: The weight game

Published in SportsBusiness Journal on 11 / 13 / 17

T alk boxing with anyone in the sports business who has looked beyond the glare of a few record-setting pay-per-views and you will hear one word that they find particularly troubling: fragmented. Promoters and fighters typically align with networks, which can make it difficult to put together m...

Read More

Tags: In-Depth

More Stories

10/09/17
Michigan unites behind #CrashCrisler

When the University of Michigan women’s basketball team cracked the top 25 last season, it was a momentous occasion. The Wolverines had not been ranked in four years. To build on the momentum of Michigan’s season, the social media te ...

Tags: In-Depth

10/09/17
Social engagements

COLLEGE Ohio State is No. 1 — at least when its athletic department’s social media presence is compared to the rest of its collegiate brethren, according to MVPindex, a firm that measures social media impact and return on i ...

Tags: In-Depth

10/09/17
Reed: Facebook in collaborative role

PhotoS by: GETTY IMAGES (2) Since launching its Watch platform in August, Facebook has become more aggressive in the sports market, and its executives have been touting its business strength to TV networks and ...

Tags: In-Depth

10/09/17
Facebook gives Bucks real-time impact on sales

A few years ago, the Milwaukee Bucks put some of their game highlights on Facebook and were blown away at the popularity of the platform. “Our viewer engagement rates just spiked,” said Mike Grahl, the team’s chief digital offi ...

Tags: In-Depth

10/09/17
Social life: Cubs test Facebook

Chicago Cubs executives have made no secret of their desire to control their local TV rights when their current deal with NBC Sports Chicago ends in 2020. It’s still three seasons away, but the Cubs have been testing different platforms to ...

Tags: In-Depth

10/02/17
Fate of CBA hinges on economic issues

While NHL and NHL Players’ Association officials say it’s too early to know whether there will be a work stoppage in a few years, there are clouds on the horizon as both sides examine ways to change the economics in the current labor deal. Historically, most sports work stoppages hav ...

Tags: In-Depth, NHL Season Preview

10/02/17
Execs leading the NHL's big initiatives

Steve McArdle Executive vice president, strategic planning and chief administrative officer, NHL McArdle is the league office’s brightest young star among its executive ranks. The former Bain consultant serves as a direct conduit ...

Tags: In-Depth, NHL Season Preview

10/02/17
NHL’s Lehanski puts focus on technology

Photo by: MELYNDA PILON / NHL David Lehanski Senior vice president of business development, global partnerships, NHL The NHL has long felt that if casual fans attend a live game, the speed and skill ...

Tags: In-Depth, NHL Season Preview

10/02/17
Sponsors have a lot riding on NHL season

ADAM DETTMAN Photo by: GETTY IMAGES Adam Dettman Director, sports and entertainment marketing, MillerCoors Dettman oversees one of the NHL’s biggest corporate sponsorships — ...

Tags: In-Depth, NHL Season Preview

10/02/17
2 hockey players poised for big year

Photo by: GETTY IMAGES Auston Matthews Center, Toronto Maple Leafs Matthews, raised in Arizona, is a shining example of the NHL’s success in growing the sport in what is often called the nontrad ...

Tags: In-Depth, NHL Season Preview

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug