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Sweet Caroline

Published in SportsBusiness Journal on 08 / 31 / 15

The personable Wozniacki, interacting with fans at a tournament earlier this month, has a charm and accessibility that’s rare for most elite players. Photo by: GETTY IMAGES ...

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Tags: In-Depth, Marketing and Sponsorship

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08/10/15
Manfred ups MLB's youth drive

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08/03/15
Rio's economy a work in progress

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08/03/15
Games pose logistical challenge

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07/27/15
Executives on education

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07/27/15
Schools ease financial strain

When Reece Anderson started thinking about going to graduate school and leaving his job as director of business operations at a junior hockey league team in Austin, Minn., he knew the investment would only make sense if it gave his career in sports a significant jump-start. “I didn’t ...

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07/27/15
Oregon highlights product design

The people who decide what the shoes will look like typically bring a different skill set to work than those who decide how to sell the shoes. It was from that basic, intuitive, somewhat obvious dynamic that the University of Oregon’s new sports product management master’s degree prog ...

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07/27/15
USF makes connections

When you enter the Tampa Bay Lightning executive offices, the first door to the left is framed on one side by four nameplates, none of which belong to an employee of the franchise. Not technically, at least. “It’s not just four names on a door,” said Steve Griggs, the Lightni ...

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07/20/15
How networks scout on-air talent

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07/20/15
Athletes destined for broadcasting

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