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Kids’ vacation viewing habits open this TV writer’s eyes

Published in SportsBusiness Journal on 08 / 18 / 14

E very time I write about the threat of cord cutting, media executives tell me not to believe what my eyes are telling me. The execs roll out statistics that show people aren’t cutting the cord nearly as much as reporters are writing about ...

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07/14/14
Fox covering all the bases

Fox Sports will return to what it’s calling a “super serve” programming strategy for its coverage of this week’s MLB All-Star Game, using its 24-hour sports channel Fox Sports 1 and live streaming app Fox Sports Go to surround the event. ...

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07/14/14
Sponsor activation game plan

Major League Baseball’s corporate partners are involved in a bevy of activities around the All-Star Game in Minneapolis. Thirteen MLB corporate sponsors are advertising during the Fox All-Star Game telecast: Anheuser-Busch, Pepsi, Gatorade, T-Mobile, Nike, Gillette, Head & Shoulders, Ch ...

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07/14/14
All-Star donations top $8M

This year’s MLB All-Star Game in Minnesota will generate more than $8 million in charitable donations, a record for the event. All-Star Game-related giving has hovered in the $4 million to $6 million range in recent years. The 2014 host club Minnesota Twins and owner Jim Pohlad were not spe ...

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07/14/14
Out of the park art

So many times, there are disputes about the origins of an idea or program, even when you speak to those involved from the start. Such is the case with the Statues on Parade program. Each MLB All-Star Game, the program places around the host city more than 30 5-foot-tall statues of an important lo ...

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07/14/14
The long road to Target Field

As the national spotlight shines on Minneapolis-St. Paul for the 2014 MLB All-Star Game, it’s easy to forget that the Twin Cities came awfully close to losing their baseball team forever in the early 2000s. In 2001, the Twins were in danger of contraction under a plan by MLB Commissioner Bu ...

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07/14/14
Derby goes the distance

This year, MLB’s annual Home Run Derby at the All-Star Game returns to Minnesota, where it began in 1985. In the nearly 30 years since its debut, memories of the Derby’s origins have become a bit clouded. The Home Run Derby is certainly a legacy of former MLB Commissioner Peter Ueberr ...

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07/14/14
Minnesota’s moment

To see how the MLB All-Star Game has dramatically grown and evolved, particularly in recent years, one need look no further than Minneapolis. The last time the city played host to baseball’s midsummer classic, in 1985, the event was barely more than the game itself. A 6-1 win for the Nation ...

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06/30/14
Same-day delivery catching on

Fans’ insatiable appetite for licensed championship merchandise as soon as their favorite team wins has some in the industry predicting that same-day delivery will soon be common among sports e-retailers. Same-day delivery is already offered in some large cities by e-commerce giants s ...

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06/30/14
Six sports e-commerce drivers

1. The meteoric growth of mobile commerce and social media will be key drivers, as mobile devices rapidly replace wallets. 2. Your sales will only be as good as your database. With the advent of customized shopping app ...

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06/30/14
Endless possibilities for e-commerce

It’s February 2024 at Aflac Field in Atlanta, where fans have just watched the Cleveland Browns win their first Super Bowl. A championship T-shirt or cap is a must for victory-starved Clevelanders, who haven’t witnessed a pro sports championship for 60 years. No merchandise is in sigh ...

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