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The everevolving menu05 / 13 / 13Concessionaires continue to seek innovative ways to serve consumers at sports venues, but they do so with the familiar pressures on pricing. The successful strategy is one that balances that desire to improve the service and product mix while still paying close attention to price sensitivities. Spo... Tags: In-Depth |
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Ready for a fight in NYC
Brooklyn-born welterweight Paulie Malignaggi scanned the rollicking Barclays Center crowd from his ringside seat and smiled, soaking in the thunderous chant of “B-Hop, B-Hop, B-Hop” that echoed through the building. “You never hear Bernard Hopkins cheered like this,” Malig ...
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Ticketing trends and memories
Leading up to this week’s Sports Facilities & Franchises/Ticketing Symposium in Brooklyn, we asked several panelists to tell us which trends they’re watching in ticketing, and to highlight some of their favorite ticket buying memories, whether it was their first show or another even ...
The future of Apple's Passbook
There is little industry debate that mobile ticketing will soon be a major industry force, with mass rates of adoption perhaps arriving within five years. What is less clear, however, is the precise role that Apple’s Passbook will have in this forthcoming change. Apple announced Passbook la ...
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The NBA's ticketing tactics
With the Miami Heat in Chicago to face the Bulls on a Thursday night in February, a fan who needed a ticket would have found only a smattering of seats available, all of them scattered singles, on the team website. A click away, on StubHub, tickets were moving briskly, albeit expensively, as they us ...
NYRR CEO on lessons learned
Much like the communities in Staten Island and Queens, the New York Road Runners is still cleaning up the mess left by Hurricane Sandy, five months after the monster storm washed into New York City. The organization and its CEO, Mary Wittenberg, became a lightning rod for public angst after Mayor M ...
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Sponsors go at own pace
At first glance, the three major U.S. marathons — Chicago, New York City and Boston — appear crafted from the same business plan. All three races charge participants around $200 to enter, quickly sell out the tens of thousands of spots they offer, and raise millions of dollars for local ...
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New activities come running
Race organizers are turning their events into destination experiences, going the extra mile by offering additional activities to make sure runners have a good time. Offering family activities, pasta dinners, trade shows, bicycle tours, even wedding ceremonies, organizers are enticing racers to ar ...
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Insurance for runners
Insurance policies that cover a participant’s entry fee are becoming en vogue in the endurance sports industry. The Active Network, Competitor Group and USA Triathlon recently partnered with insurance companies to offer policies that refund a participant’s entry fee in case they miss ...
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Execs on the run
Dave Reeder Kroenke Sports & Entertainment, senior account executive for partnership marketing and media ad sales ■ Why I run: It helps give my life balance. Physically, it makes my management of Type 1 diabetes mu ...
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Let's Go Reese's
The Hershey Co. brand Reese’s is the official candy partner of the NCAA and in the past has done a lot of the typical activation strategies: on-site presence at major events, sweepstakes, and title sponsorship of the college all-star game now held on the Friday of Final Four weekend. But se ...
Tags: In-Depth, World Congress of Sports
