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New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

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Jags' impact lays ground work for Sunday

In the 10 years following the Jacksonville Jaguars’ inaugural season in 1995, the city’s tax base and available office space about doubled, while the number of Fortune 500 companies headquartered there tripled. How the team’s presence has contributed to such trends depends greatly on who ...

Tags: Football, Jacksonville Jaguars, NFL, In-Depth

Super Bowl advertisers

Following are companies that used this year’s NFC and AFC championship games as an ad platform for at least one minute and 30 seconds across the two games. The NFC game between Atlanta and Philadelphia aired on Fox, beginning at 3 p.m. ET. The AFC title game ...

Tags: 20th Century Fox, Anheuser-Busch Cos., Best Buy, Coors Brewing Co., Daimler AG, Football, Ford Motor Co., Honda Motor Co., Jeep, McDonald's Corp., MillerCoors, NFL, Pfizer, In-Depth, Sprint Corp., State Farm, Subway, Toyota Motor Corp., UPS, Visa

Word on the street: 'Jimmy's hanging tough'

Media buyers have a name for the Fox Network: “Jimmy.” “Jimmy is well sold,” they’ll say. Or “Jimmy is holding prices.” They’re talking about Jim Burnette , senior vice president of sports sales at Fox Broadcasting. To Madison Avenue, he is literally synonymous with the network itself. M ...

Tags: ABC, Baseball, CBS Broadcasting Inc., Football, Fox, Motorsports, NASCAR, NBC, NFL, In-Depth, Visa

Turnkey Sports Poll

Following are results from the Turnkey Sports Poll taken in December. The survey covered about 400 senior-level sports industry executives spanning professional and college sports.   In your opinion, wha ...

Tags: In-Depth

SpongeBob carries ball for kids apparel maker

Looking to capitalize on the hype around Super Bowl XXXIX, NFL youth licensee Outer Stuff is testing a line of cross-licensed SpongeBob SquarePants/Super Bowl infant and kids apparel this week. Apparel including “rompers,” T-shirts, football jerseys and fleece will be priced from $12 to $ ...

Tags: Foot Locker, Football, NFL, In-Depth

Program ad revenue zooms up

The NFL this year has generated 25 percent more advertising revenue than last year from sales into its Super Bowl program, according to NFL senior vice president of new media Chris Russo. Russo declined to specify revenue figures, but the 75 ad pages in this year’s program sold at an esti ...

Tags: Football, Green Bay Packers, NFL, In-Depth

Wayne Weaver profiled

Early in his career as general manager of the Jacksonville Jaguars, Michael Huyghue was driving through one of the city’s grittier sections when he spotted team owner Wayne Weaver ’s car. Without a cell phone and hoping to catch up on some pressing business, Huyghue tailed Weaver’s $100,00 ...

Tags: Cleveland Browns, Football, Green Bay Packers, Jacksonville Jaguars, New England Patriots, NFL, In-Depth

Experts grade the retail category

Jeff Shifrin Executive vice president, Octagon For years, retailers have received the benefit of sponsorship without actually having to invest in properties. As the brands on their shelves deliver sponsorship promotions, imagery and hospitality assets at the store level, the reta ...

Tags: Basketball, Best Buy, Colleges, ESPN, Golf, IEG Inc., Lowe's Companies Inc., LPGA, Motorsports, NASCAR, Octagon Group, Olympics, RadioShack, In-Depth, Target, USOC, Wal-Mart Stores Inc., WNBA

Retailer sponsorship in sports

The following is a sampling of sports sponsorships involving some of the nation’s largest retailers. Wal-Mart Stores Headquarters: Bentonville, Ark. 2003 revenue: $258.7 billion Partial list of sports sponsorships: Presenting sponsor of Champions Tour The First Tee Open ...

Tags: Kroger, Lowe's Companies Inc., In-Depth, Sears, Roebuck & Co., Staples, Target, Wal-Mart Stores Inc., Walgreen

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