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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Tags: Colleges

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Game plan for Athens

A thens, Greece, Aug. 14, 2004. Day 2 of the Olympic Games. It is warm, with outdoor temperatures surpassing 90 degrees. The swimming competition begins in three hours, but already there is tension in the air, not to mention exhaust fumes, as a jet-lagged wave of corporate guests steps out ...

Tags: Chevron Corp., Intersport, InterSport Management, IOC, John Hancock, NBC, Olympics, In-Depth, Texaco, USOC, Visa

Turnkey Sports Poll

Following are the results of the Turnkey Sports Poll taken in March. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. Click here for chart.

Tags: Olympics, In-Depth

Sponsorship Report Card: Experts

Wally Hayward Chief executive officer Relay Sports and Event Marketing Hayward P harmaceutical companies recognize that sports marketing plays an integral part of their overall marketing mix. However, they need to fo ...

Tags: Atlanta Falcons, Baseball, Football, MLB, Motorsports, NASCAR, NFL, In-Depth

Prescription for profit

T here are days when Burns Sports & Celebrities Vice President Marc Ippolito pursues endorsement deals with the zeal of an autograph hound at a Super Bowl party. On other days, deals come over the transom; more frequently, the latter have come from pharmaceutical companies. "I ...

Tags: Anheuser-Busch Cos., Baseball, Bayer Corp., Bristol-Myers Squibb Co., Eli Lilly and Co., Football, Ford Motor Co., Gillette, GlaxoSmithKline, Golf, IEG Inc., Merck, MLB, Motorsports, NASCAR, NCAA, New York Mets, NFL, Pfizer, In-Depth

Steve Greenberg the dealmaker

Among the aging bats, weathered balls and photographs in Steve Greenberg's Allen & Co. office sits a picture of the sports investment banker with former baseball Commissioner Fay Vincent. The two are grinning happily on the field at Candlestick Park in San Francisco. The image of th ...

Tags: AFL, Atlanta Braves, Baseball, Blockbuster Entertainment Inc., Burger King Corp., Chicago Blackhawks, Chicago Bulls, Chicago Cubs, Chicago White Sox, Cleveland Indians, Colorado Avalanche, Comcast Corp., CBSSN, Denver Nuggets, ESPN, Florida Panthers, Los Angeles Dodgers, Memphis Grizzlies, Milwaukee Brewers, MLB, NBC, Brooklyn Nets, New York Jets, New York Mets, New York Yankees, NFL, Nickelodeon, Canucks Sports and Entertainment, PepsiCo, In-Depth, SFX, Time Warner, Vancouver Canucks, YankeeNets

Sports venues tied to development

 This map shows sports venues under construction, or expected to begin soon, whose funding is tied to larger real estate development plans. Click here for map

Tags: Arizona Cardinals, Baseball, Basketball, Charlotte Bobcats, CHL, Colleges, FC Dallas, Football, Hockey, Horse Racing, Memphis Grizzlies, San Diego Padres, In-Depth, Soccer, St. Louis Cardinals

Sports-driven projects a tough sell

T he downtown revitalization that has come slowly but steadily in Cleveland since Jacobs Field and Gund Arena opened stands as a frequently cited example of sports facilities acting as catalysts for urban renewal and development. The sprawl of empty land that encircles the Ballpark at Arl ...

Tags: Arizona Diamondbacks, Baltimore Orioles, Baseball, Basketball, Boston Red Sox, Columbus Blue Jackets, Dallas Mavericks, Dallas Stars, Denver Broncos, Football, HKS Inc., Hockey, HOK Inc., Miami Heat, Nationwide Realty Investors, NBA, NFL, NHL, Phoenix Coyotes, Phoenix Suns, In-Depth, Southwest Sports Group, Texas Rangers

Turnkey Sports Insiders Poll

Following are results from the Turnkey Sports Insiders Poll taken in February. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. 1. In terms of total seating capacity, are most stadiums and arenas that were buil ...

Tags: In-Depth

Early attempt withered in the desert

The concept of incorporating a sports facility into a real estate development project, rather than building one as a stand-alone venue and hoping other construction will follow, can be traced back more than four decades to an entrepreneur living in the Arizona desert. W. Winfield Creighto ...

Tags: Baseball, Houston Astros, In-Depth

The value of the NCAA brand

Jim Host remembers "like it was yesterday" the day he proposed the start of a corporate marketing program to then-NCAA Executive Director Walter Byers. It was March 29, 1981 — the day before John Hinckley's attempted assassination of Ronald Reagan. Byers was hosting a reception for network ...

Tags: ABC, Allstate, Anheuser-Busch Cos., Applebees, AT&T Corp., BellSouth Corp., Bonham Group Inc., Burger King Corp., CBS Broadcasting Inc., Cingular, Colleges, Coors Brewing Co., ESPN, Ford Motor Co., Fox, Gillette, Hartford Financial, Host Communications Inc., IEG Inc., Intel Corp., John Deere, Kraft Foods, Lexus, Lowe's Companies Inc., Mazda, McDonald's Corp., MCI Group, Mercedes Benz, Merck, Microsoft Corp., MillerCoors, Mitsubishi, Monster.com, NBA, NCAA, NFL, PepsiCo, In-Depth, State Farm, Subway, Time Warner, UPS, Verizon, Volkswagen, Wendy's International Inc.

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