Featured Story

Tennis: Advantage technology

Published in SportsBusiness Journal on 04 / 17 / 17

Roger Federer is ready to receive serve. The camera zooms in on the suave, elegant Swiss, a global superstar. A back wall behind has a sponsor logo, just the kind of juxtaposition a company covets … except there is a person, hunched over, standing in front of the brand sign, seemingly right o...

Read More

Tags: In-Depth

More Stories

04/30/07
Ford’s strategies for reaching demo

Sponsorship consultant Mel Poole recently spoke with Marc A. Perry, multicultural marketing manager with Ford, Lincoln, Mercury,  about the automaker’s use of hip-hop, comedian Steve Harvey and the Central Intercollegiate Athletic Association tournament to help reac ...

Tags: In-Depth

04/30/07
Tightening up your message

HBO, USA Network and many of Hollywood’s movie studios have come to former Nike executive Damon Haley’s marketing firm for help reaching African-American men. He has sent them all to the barbershop. The Atlanta Hawks work to get Ludacris and other entertainers to ...

Tags: In-Depth

04/23/07
Fenway Sports Group plans concert tours to visit sports venues

Teams have long dabbled in one-off postgame concerts, but Fenway Sports Group aims to hit a more consistent note by creating packages of mini-tours and regular live-music performances. Akon performs at a postgame concert in Boston. FSG, a sister organization of ...

Tags: In-Depth

04/23/07
Decades of highs and lows in game entertainment

During the past 50 years, any number of innovations and new wrinkles have come to the live game experience. At least a few can be credited to Bill Veeck, starting with the exploding scoreboard he unveiled at Comiskey Park in 1960. “People think of Bill Veeck as ...

Tags: In-Depth

04/23/07
Touring acts spice up games

The San Diego Chicken hatched an entire industry when he became the first mainstream sports mascot, a touring master of pratfalls whose career continues three decades later. Red Panda Acrobat Along with Ted Giannoulas’ fowl ball humor, sports franchises employ a ...

Tags: In-Depth

04/23/07
Fun and Games

Between promotions, skits, traveling troupes, video highlights, contests and ear-rattling sound systems blaring everything from hip-hop to country, anyone who attends a sporting event knows the emphasis on entertainment has never been greater. Teams are constantly looking for new ways to fi ...

Tags: In-Depth

04/23/07
Beckett memorabilia roadshow visiting minor league parks

Beckett Media is hitting the highways this summer with a sporting version of “Antiques Roadshow,” sending its price guide experts to eight minor league baseball stadiums for free pregame and in-game memorabilia value assessments. Beckett tested the roadshow at an Anaheim ...

Tags: In-Depth

04/23/07
Having fun yet?

What is your most popular in-game entertainment act, among both in-house and outside acts? “Our entire game experience is all about hockey. Our most popular intermission activity is youth hockey, and the younger, the better. We’ll often talk with one ...

Tags: In-Depth

04/23/07
Turn it up! Music to match the mood

Bring up the issue of entertainment at an arena or stadium with a team executive and they all agree on one thing: It’s all about the jukebox. In most cases, teams handle music selection, although leagues routinely provide sampler discs. Most teams have a list of several songs geared for sp ...

Tags: In-Depth

04/23/07
Minors bank on entertainment options

Anybody can sell the ticket-buying public on a night at the ballpark with Derek Jeter and the New York Yankees. That’s easy. Promoting a game with no-name players who might be up or down the food chain next week? That’s a much tougher assignment. It’s also the challenge for minor league bas ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug