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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Rolling the dice on sports sponsorship

The following is a sampling of sports sponsorships linked to the gambling industry: Boyd Gaming Corp. NASCAR Busch Series Sam’s Town 300 at Las Vegas Motor Speedway (Sam’s Town Hotel & Gambling Hall); NASCAR Busch Series Sam’s Town 250 at Memphis Motorsports Park ( ...

Tags: Connecticut Sun, Golf, IndyCar, Motorsports, NASCAR, In-Depth, Tennis, WTA

Crapshoot or jackpot?

F rom the other side of the Atlantic, the head of Sportingbet, a London-based Internet sports book that took a billion dollars in wagers from U.S. residents in the last year, is perplexed by the U.S. government’s conflicting policies on gambling. All but two states — Hawaii ...

Tags: AFL, Baseball, Basketball, Colleges, Connecticut Sun, Football, Hockey, MLB, NBA, NCAA, NFL, NHL, Sacramento Kings, In-Depth, WNBA

Niche networks find favor

The same forces that are driving advertisers to demand greater value in their sports programming negotiations are giving the little guy a significant lift. Niche services like the Outdoor Life Network, Speed Channel and the Golf Channel are gaining notice from advertisers who are either he ...

Tags: ESPN, Fox, Golf, Golf Channel, Millsport LLC, Motorsports, NASCAR, NBA, NBC, Nielsen Media Research, Octagon Group, In-Depth, Speed Channel, Tennis, Time Warner

Advertisers make their picks

W hen advertising executives compare notes this month in New York as part of the “upfront” television sales season, the few who will be thinking of sports are those holding Yankees tickets. While the prime-time “upfront” mark ...

Tags: ABC, Atlanta Braves, Baseball, Basketball, CBS Broadcasting Inc., Daimler AG, ESPN, Football, Ford Motor Co., Fox, NASCAR, NBA, New York Yankees, NFL, Octagon Group, In-Depth, Speed Channel

2003 advertising revenue

Networks listed by dollar amount of advertising on sports-related programming Click here for chart

Tags: ABC, CBS Broadcasting Inc., Discovery Communications Inc., ESPN, Fox, Golf Channel, MTV, NBC, Paxson Communications Corp., In-Depth, Speed Channel, Spike TV, Time Warner, USA Network

Petco Park hits a dinger with design

Team officials first balked at the site proposed for the new ballpark, but later saw the potential to help revive a blighted area of the city. The first time San Diego Padres owner John Moores and his former CEO, Larry Lucchino, drove the ...

Tags: ANC Sports, Baseball, Boston Red Sox, HOK Inc., San Diego Padres, In-Depth, Sportservice-Fan Zone

Different parks, different places

The exterior of Petco Park, new home to the San Diego Padres, is a soft and natural mix of yellows, reds and tans, inspired by the signature cliffs of nearby Torrey Pines and made of sandstone tile imported from India. Citizens Bank Park, opened by the Philadelphia Phillies earlier thi ...

Tags: Baseball, Philadelphia Phillies, San Diego Padres, In-Depth

Paying to play

Petco Park and Citizens Bank Park opened this month as the most expensive open-air Major League Baseball parks ever built. The Phillies paid for half the total cost of their project, the largest such team share since Comerica Park opened in Detroit in 2000. The openi ...

Tags: Arizona Diamondbacks, Atlanta Braves, Baltimore Orioles, Baseball, Cincinnati Reds, Cleveland Indians, Colorado Rockies, Detroit Tigers, Houston Astros, Milwaukee Brewers, Philadelphia Phillies, Pittsburgh Pirates, San Diego Padres, San Francisco Giants, In-Depth, Seattle Mariners, St. Louis Cardinals, Texas Rangers

Philadelphia freedom from ‘The Vet’

Ashburn Alley gives fans an up-close opportunity to watch pitchers warm up in the bullpen. Citizens Bank Park received lukewarm reviews from a local columnist and a national writer in its first two weeks of operation. The $460 million ...

Tags: Aramark Corp., Atlanta Braves, Baltimore Orioles, Baseball, Basketball, Cincinnati Reds, Denver Broncos, Detroit Tigers, Football, HOK Inc., NBA, Philadelphia Eagles, Philadelphia Phillies, Pittsburgh Pirates, In-Depth

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