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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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05/17/04
Rolling the dice on sports sponsorship

The following is a sampling of sports sponsorships linked to the gambling industry: Boyd Gaming Corp. NASCAR Busch Series Sam’s Town 300 at Las Vegas Motor Speedway (Sam’s Town Hotel & Gambling Hall); NASCAR Busch Series Sam’s Town 250 at Memphis Motorsports Park ( ...

Tags: Connecticut Sun, Golf, IndyCar, Motorsports, NASCAR, In-Depth, Tennis, WTA

05/17/04
Crapshoot or jackpot?

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05/03/04
Niche networks find favor

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05/03/04
Advertisers make their picks

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05/03/04
2003 advertising revenue

Networks listed by dollar amount of advertising on sports-related programming Click here for chart

Tags: ABC, CBS Broadcasting Inc., Discovery Communications Inc., ESPN, Fox, Golf Channel, MTV, NBC, Paxson Communications Corp., In-Depth, Speed Channel, Spike TV, Time Warner, USA Network

04/26/04
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