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Islanders salute past, look to Brooklyn future

Published in SportsBusiness Journal on 09 / 22 / 14

As the New York Islanders enter their final season in Nassau Coliseum, their impending move to Brooklyn’s Barclays Center in the midst of an ownership transition represents both a monumental challenge and an opportunity for a much-needed rejuvenation. The team’s marketing efforts are ...

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Tags: In-Depth, NHL Season Preview, Media

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11/15/04
Proposed regional sports networks

New York In June the Mets paid $54 million to end their TV contract with Fox Sports Net New York and MSG Network after the 2005 season. In October the team reached agreements with Comcast and Time Warner Cable to create an RSN that will broadcast Mets games starting in the sprin ...

Tags: Baltimore Orioles, Baseball, Colleges, Comcast Corp., CBSSN, Fox, MSG Network, New York Mets, In-Depth, Time Warner

11/01/04
Keeping fans connected

The man heading the development of the next new NBA arena monitors advances in technology the way a farmer watches for storm clouds, wary that the same rain that feeds his crop might wash it away. Barry Silberman, executive vice president of arena development for the Charlotte B ...

Tags: Carolina Hurricanes, Charlotte Hornets, Colorado Rockies, Dallas Mavericks, Detroit Lions, Los Angeles Angels, MLB, NASCAR, NBA, Oakland Athletics, Philadelphia Eagles, San Diego Padres, San Francisco Giants, In-Depth, Seattle Seahawks, Wachovia

10/18/04
Kid-created idea hits the ballpark

Sometimes, you just invent your own promotional item. Texas Rangers Chief Operating Officer Jeff Cogan was at home a year ago when his 9-year-old daughter, Kendall, put on a “newscast” for the family in their basement. She wanted to announce the Texas Rangers’ new promotion. She frantic ...

Tags: Baseball, In-Depth, Texas Rangers

10/18/04
Trying to solve attendance problems

Jeff Bouchy thinks the strongest promotional items today are the ones that make the old new again. Some of his most successful products are once-familiar items that are being reborn — to the delight of parents and kids alike — in a new context. His Orlando-based Destroyer Promotion ...

Tags: Baseball, Basketball, In-Depth

10/18/04
McArthur Towel cleans up

There are almost as many names for rally towels as there are teams using them. Pittsburgh’s “Terrible Towel,” created during the Steelers’ first championship run in 1975, is the granddaddy of them all. Minnesota has the “Homer Hanky,” while Carolina Panthers fans receive the “Prowl Towel. ...

Tags: Action Performance Cos., Baseball, Basketball, Carolina Panthers, Football, Minnesota Twins, MLB, Motorsports, NASCAR, NBA, NFL, Pittsburgh Steelers, In-Depth

10/18/04
Turnkey Sports Poll

Following are results from the Turnkey Sports Poll taken in September. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. Are promotional giveaway items a stronger or weaker stimulus for driving ticket ...

Tags: In-Depth

10/18/04
Top giveaways in sports

Nod in agreement: For a dependable giveaway, you still can’t do better than a bobblehead. MLB, NBA and NHL teams handed these out 53 times in their respective most recent seasons and saw attendance at those games rise an average of 12.5 percent over the single-game average for those te ...

Tags: Baseball, Basketball, Chicago Bulls, Chicago White Sox, ESPN, Hockey, Los Angeles Angels, MLB, NBA, NHL, Philadelphia 76ers, In-Depth

10/18/04
Unusual sports promotions

Sports promoters don’t always stick to tradition when looking for ways to fill seats. Case in point: Win a free cremation! In July the Single-A Brevard County Manatees in Florida gave away a $695 cremation during a game at Space Coast Stadium. Beckman-Williamson Funeral Home spo ...

Tags: AFL, Baseball, Detroit Tigers, Miami Marlins, Football, Hockey, In-Depth, Tampa Bay Lightning

10/11/04
Battle for the New York sports fan

Editor's note: This story is revised from the print edition. Walk the streets of Manhattan late on a sunny afternoon and you are struck by the shadows. Walk Park Avenue while the sun is highest and you may break a sweat, even in the dead of winter. Get stuck in the shade for a few bl ...

Tags: ABC, Baseball, Basketball, ESPN, Football, Hockey, Los Angeles Dodgers, New Jersey Devils, Brooklyn Nets, New York Giants, New York Islanders, New York Jets, New York Knicks, New York Mets, New York Rangers, New York Yankees, San Francisco Giants, In-Depth

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