Featured Story

How to feed an appetite for more

Published in SportsBusiness Journal on 07 / 17 / 17

A sampling of the fare at Bite NW Arkansas, a two-day food event around the LPGA tournament. Photo by: OCTAGON W hen Minneapolis restaurateur Wayne Kostroski helped create the Taste of the NFL as ...

Read More

Tags: In-Depth

More Stories

07/23/07
‘Miller Lite Party Deck’ all about having fun

Pete Laatz remembers when sporting events and concerts used to be about having a good time, a perspective sponsors sometimes lose at business-busy venues. Fans enjoy the Miller Lite Party Deck at Soldier Field. Miller has plans for decks at five other venues. ...

Tags: In-Depth

07/23/07
Case studies: Experiential Marketing at work

GE Silicone’s agency had the challenge of making caulking entertaining. GE Silicone II Agency: Leverage Sports Agency, Charlotte Details: Even the marketer admits that its products are “low interest.” So the challenge for Leverage Sports was t ...

Tags: In-Depth

07/23/07
Are you experienced?

Throw up a tent with a few displays inside, give away hats and pass out new soda flavors in Dixie cups. AT&T offers wireless hot spots where fans can access the Internet and put the company’s technology to the test. That was experiential marketing at its ...

Tags: In-Depth

07/16/07
Turnkey Sports Poll

Turnkey Sports Poll The following are results of the Turnkey Sports Poll taken in June. The survey covered more than 800 senior-level sports industry executives spanning professional and college sports. In your view, who has been the most successful at courting female fan ...

Tags: In-Depth

07/16/07
How Reebok stays in step with women consumers

When it comes to targeting women sports fans, few companies have been more aggressive of late than Reebok. The company has transformed its licensed products line in recent years, developing trendier, more fashionable offerings. Reebok has learned much about appealing to women when it comes to t ...

Tags: In-Depth

07/16/07
Industry insiders offer their observations

SportsBusiness Journal contacted several prominent women in the sports industry — BVision Sportsmedia President and Founder Betsy Berns, Dodgers Vice Chairwoman and President Jamie McCourt, California Speedway President Gillian Zucker and WNBA President Donna Orender — to gauge their thoughts on ho ...

Tags: In-Depth

07/16/07
Product lines are all about fashion

There are the chic designer shoes from a Beverly Hills designer. A line of two-piece swimsuits to soak in the sun. Don’t forget those Harlequin romances to make the heart race. Like never before, NASCAR officials are putting the pedal to the metal with an array of merchandise to coax big do ...

Tags: In-Depth

07/16/07
Marketing to the female target audience

From running Girls Night Out ticket promotions to putting performance at the same premium as fashion, the push for female buyers has never been stronger. Here are some examples of how teams and brands are marketing to this demo: Boston Red Sox. Among the team’s partners is CVS, which targ ...

Tags: In-Depth

07/16/07
Winning over women

For the past decade, NFL franchises have staged events billed as “Football 101,” primers on the game and its strategy aimed at helping women understand what the lumbering piles of heavyset bodies are aiming to achieve on Sunday afternoons. The Baltimore Ravens are promoti ...

Tags: In-Depth

06/25/07
Ratings roundtable

Our industry is fascinated by television ratings. We constantly cite them, compare and analyze them, and debate them. But if there is one consistent factor when it comes to ratings, it’s that everybody is a little bit confused these days. The networks disagree about what metrics to release and ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug