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NFL Players Inc. president Gordon to depart

Published in SportsBusiness Journal on 08 / 25 / 14

Keith Gordon is leaving his position as president of NFL Players Inc., and the NFL Players Association is actively searching for a replacement to head the union’s licensing and marketing arm. Gordon, who has been president of NFLPI since August 2009, will remain in the position through the ...

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Tags: Labor and Agents

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Retailers take aim

The sports marketing strategies of retail companies used to be driven by their vendors — manufacturers. The manufacturers — whether a Gillette or a ConAgra or a Black & Decker — would buy a sponsorship and involve the retailer in a promotion via pass-through rights. About 10 years ago, mor ...

Tags: Football, Gillette, Green Bay Packers, Houston Texans, Kmart, McDonald's Corp., Momentum IMC, Motorsports, NASCAR, Reebok, In-Depth, Sears, Roebuck & Co., SFX, Target, Tennis, Wal-Mart Stores Inc.

The Golf Channel focused on future

Several times in its 10-year history, The Golf Channel A Golf Channel cameraman follows the action during last year’s LPGA Tournament of Champions in Alabama. has polled golf fans and asked who their favorite golfer is. Tiger Woods never ...

Tags: ABC, Adelphia Communications Corp., Cablevision Systems Corp., Comcast Corp., CBSSN, ESPN, Fox, Golf, Golf Channel, IMG, LPGA, NBA, NFL, NHL, Nielsen Media Research, PGA Tour, In-Depth, Speed Channel, Time Warner

Driving sales

Toyota parked one of its pickup trucks in the “Tundra Zone” suite area at Toyota Center in Houston, providing the automaker with a unique marketing tool. There are more than 20,000 parking spaces at Reliant Park in Houston, but un ...

Tags: American Airlines Inc., Anheuser-Busch Cos., Aramark Corp., Basketball, Chicago Bears, Cleveland Cavaliers, Dallas Mavericks, FC Dallas, Football, Ford Motor Co., Houston Rockets, Houston Texans, Hunt Sports Group, Mercedes Benz, MLS, NBA, Nextel, NFL, Petco, Reliant Energy, In-Depth, Toyota Motor Corp., UPS

Executive of the Year: Bill Davidson

Two weeks ago, the CEO of the Palace Sports & Davidson Entertainment empire went to the company’s managing partner, glass magnate Bill Davidson , with a pitch to spend about $15 million to expand their Detroit basketball arena. The con ...

Tags: AFL, Atlanta Hawks, Basketball, Boston Celtics, Detroit Pistons, Florida Panthers, Hockey, Palace Sports and Entertainment, In-Depth, Tampa Bay Lightning

Elevator Up

The following is a sampling fo top team executives who went the MBA route, albeit typically without a sports business focus. Baer Larry Baer San Francisco Giants chief operating officer was the franchise’s marketing director when he ...

Tags: Atlanta Hawks, Baseball, Basketball, Chicago Bears, Denver Broncos, Detroit Lions, Football, New England Patriots, Oakland Athletics, Philadelphia Phillies, San Francisco Giants, In-Depth

Class in session

For A.J. Maestas, clarity came on a British Airways flight to London, where, at the end of his performance review, his boss asked why he was nose deep in Sports Illustrated rather than Energy Times. For Brett Dombrova, it hit during an interdepartmental strategy session at Cinnabon, when t ...

Tags: Adidas, Arizona Diamondbacks, Baseball, Basketball, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Miami Marlins, Minnesota Timberwolves, MLS, Motorsports, NASCAR, NBA, Orlando Magic, Reebok, In-Depth

Five to watch: Sports MBA programs

Arizona State University W.P. Carey School of Business Location: Tempe, Ariz. Niche: Only nationally ranked MBA program to offer primo sports management training Course of study: Full-time MBA program with a sports business specialization that includes 18 credit hours, solid inte ...

Tags: In-Depth

Turnkey Sports Poll

Following are results from the Turnkey Sports Poll taken in October. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. If you were hiring a senior executive for your firm, which of the following degrees ...

Tags: In-Depth

A guide to sports programs

For this compilation, we contacted each of the schools listed in the directories we have published in past years, as well as additional schools brought to our attention as having sports management programs. In total, about 300 institutions were contacted and invited to complete a survey ...

Tags: In-Depth

2004: The year in sponsorship

During the last year, the sports sponsorship world showed ample signs that it has emerged from the lean times occasioned by the economic downturn and 9/11. As the year draws to a close, SportsBusiness Journal asked sponsorship experts to comment on the most- and least-dynamic categories, an ...

Tags: Clear Channel Communications Inc., Fuse Integrated Sports Marketing Inc., IMG, MLB, NASCAR, NBA, NBC, Nextel, OnSport, In-Depth, Visa, Wendy's International Inc.

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