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New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

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Tags: Media

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Ranking America's minor league markets

Click here to view the complete ranking. How the ranking was done Each league was asked to provide a list of its member teams’ territories, or boundaries. Fifteen minor league teams had no designated boundaries. If that team shared the market with another minor leagu ...

Tags: AFL, AHL, Baseball, Basketball, CHL, ECHL, Football, Hockey, National Lacrosse League, NBDL, In-Depth, Soccer, XFL

The mission? Creating magical memories

Reggie Williams was in politics before he joined the Walt Disney World Resort as director of sports development a dozen years ago. So he understands the ebbs and flows of public funding and the shifts in priorities that can make life difficult for a sports commission trying to bring in big ...

Tags: ABC, Cincinnati Bengals, Cleveland Browns, In-Depth, Walt Disney Co.

Cities and venues increase pursuit of amateur sporting events

The director of sports for the Amateur Athletic Union, Mike Killpack, remembers heading to the National Association of Sports Commissions’ annual convention 10 years ago and finding about 35 cities shopping for sporting events to bring to their towns. ...

Tags: Amateur Sports, Cleveland Browns, NFL, In-Depth, Tampa Bay Buccaneers, Walt Disney Co.

World Cup sponsors set game plan

Yahoo! provides the official Web site for the World Cup, and is rolling out several new interactive features designed to build a lasting relationship with fans of the event. With less than a year to go before the kickoff of FIFA World Cup 2 ...

Tags: Adidas, Anheuser-Busch Cos., FIFA, Gillette, MasterCard International Inc., McDonald's Corp., In-Depth, Soccer, Yahoo! Inc.

Traveling in Turin

Turin is the capital of the Piedmont, Italy’s second-most prosperous region. It’s not the typical tourist destination in Italy, but boasts much of the beauty and culture that attracts visitors to other areas of the country. Organizers of t ...

Tags: IOC, Olympics, In-Depth

How the IOC took on Nike in Atlanta

Sports sponsors fear paying heavily for marketing rights only to come head-to-head with ambush marketing at event sites. One of the best-known examples of ambush marketing happened in the 1996 Summer Olympic Games in Atlanta. Payne M ...

Tags: IOC, Olympics, In-Depth

Is Turin a hidden gem for sponsors?

The 2006 World Cup and Olympic Winter Games provide a global stage for sponsors looking to build their presence in new markets. So while Germany and Italy gear up to play host to the events, sponsors are busy putting the final ...

Tags: GE, IOC, McDonald's Corp., NBC, Octagon Group, Olympics, Samsung, In-Depth, Sprint Corp., USOC, Visa

2006 World Cup event venues

The following venues will play host to 2006 World Cup competition. Capacities listed represent the estimated number of seats available for each venue for World Cup games. The actual seating capacity of each stadium is 10 to 12 percent higher than the total listed, but is reduced for the World C ...

Tags: FIFA, In-Depth, Soccer

Lingering challenges keep in-game advertising from reaching its p ...

WildTangent Inc. sells advertising for its network of online video games. Jeep has space on the publisher’s Snowboard SuperJam game. One of the guiding forces behind the next generation of video game hardware now occupies the eighth floo ...

Tags: Baseball, Basketball, Electronic Arts, Football, Microsoft Corp., MLB, Motorsports, NASCAR, NBA, NFL, In-Depth, Wal-Mart Stores Inc.

Cardinals hire developer for neighboring project

The St. Louis Cardinals have selected the Cordish Co. as the developer for Ballpark Village, an eight-acre mixed-use development downtown planned for land north of the new Busch Stadium. Cordish, headquartered in Baltimore, handles a variety of real estate projects across the country. Th ...

Tags: Baseball, ESPN, In-Depth, St. Louis Cardinals

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