Featured Story

Kids’ vacation viewing habits open this TV writer’s eyes

Published in SportsBusiness Journal on 08 / 18 / 14

E very time I write about the threat of cord cutting, media executives tell me not to believe what my eyes are telling me. The execs roll out statistics that show people aren’t cutting the cord nearly as much as reporters are writing about ...

Read More

Tags: Media

More Stories

Turnkey Sports Poll

Following are results from the Turnkey Sports Poll taken in December. The survey covered about 400 senior-level sports industry executives spanning professional and college sports.   In your opinion, wha ...

Tags: In-Depth

SpongeBob carries ball for kids apparel maker

Looking to capitalize on the hype around Super Bowl XXXIX, NFL youth licensee Outer Stuff is testing a line of cross-licensed SpongeBob SquarePants/Super Bowl infant and kids apparel this week. Apparel including “rompers,” T-shirts, football jerseys and fleece will be priced from $12 to $ ...

Tags: Foot Locker, Football, NFL, In-Depth

Program ad revenue zooms up

The NFL this year has generated 25 percent more advertising revenue than last year from sales into its Super Bowl program, according to NFL senior vice president of new media Chris Russo. Russo declined to specify revenue figures, but the 75 ad pages in this year’s program sold at an esti ...

Tags: Football, Green Bay Packers, NFL, In-Depth

Wayne Weaver profiled

Early in his career as general manager of the Jacksonville Jaguars, Michael Huyghue was driving through one of the city’s grittier sections when he spotted team owner Wayne Weaver ’s car. Without a cell phone and hoping to catch up on some pressing business, Huyghue tailed Weaver’s $100,00 ...

Tags: Cleveland Browns, Football, Green Bay Packers, Jacksonville Jaguars, New England Patriots, NFL, In-Depth

Experts grade the retail category

Jeff Shifrin Executive vice president, Octagon For years, retailers have received the benefit of sponsorship without actually having to invest in properties. As the brands on their shelves deliver sponsorship promotions, imagery and hospitality assets at the store level, the reta ...

Tags: Basketball, Best Buy, Colleges, ESPN, Golf, IEG Inc., Lowe's Companies Inc., LPGA, Motorsports, NASCAR, Octagon Group, Olympics, RadioShack, In-Depth, Target, USOC, Wal-Mart Stores Inc., WNBA

Retailer sponsorship in sports

The following is a sampling of sports sponsorships involving some of the nation’s largest retailers. Wal-Mart Stores Headquarters: Bentonville, Ark. 2003 revenue: $258.7 billion Partial list of sports sponsorships: Presenting sponsor of Champions Tour The First Tee Open ...

Tags: Kroger, Lowe's Companies Inc., In-Depth, Sears, Roebuck & Co., Staples, Target, Wal-Mart Stores Inc., Walgreen

Retailers take aim

The sports marketing strategies of retail companies used to be driven by their vendors — manufacturers. The manufacturers — whether a Gillette or a ConAgra or a Black & Decker — would buy a sponsorship and involve the retailer in a promotion via pass-through rights. About 10 years ago, mor ...

Tags: Football, Gillette, Green Bay Packers, Houston Texans, Kmart, McDonald's Corp., Momentum IMC, Motorsports, NASCAR, Reebok, In-Depth, Sears, Roebuck & Co., SFX, Target, Tennis, Wal-Mart Stores Inc.

The Golf Channel focused on future

Several times in its 10-year history, The Golf Channel A Golf Channel cameraman follows the action during last year’s LPGA Tournament of Champions in Alabama. has polled golf fans and asked who their favorite golfer is. Tiger Woods never ...

Tags: ABC, Adelphia Communications Corp., Cablevision Systems Corp., Comcast Corp., CBSSN, ESPN, Fox, Golf, Golf Channel, IMG, LPGA, NBA, NFL, NHL, Nielsen Media Research, PGA Tour, In-Depth, Speed Channel, Time Warner

Driving sales

Toyota parked one of its pickup trucks in the “Tundra Zone” suite area at Toyota Center in Houston, providing the automaker with a unique marketing tool. There are more than 20,000 parking spaces at Reliant Park in Houston, but un ...

Tags: American Airlines Inc., Anheuser-Busch Cos., Aramark Corp., Basketball, Chicago Bears, Cleveland Cavaliers, Dallas Mavericks, FC Dallas, Football, Ford Motor Co., Houston Rockets, Houston Texans, Hunt Sports Group, Mercedes Benz, MLS, NBA, Nextel, NFL, Petco, Reliant Energy, In-Depth, Toyota Motor Corp., UPS

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug