Featured Story

12 ideas for NASCAR

Published in SportsBusiness Journal on 02 / 20 / 17

With a new title sponsor, company logo and race format, NASCAR heads into a season of change in 2017. Yet despite the tweaked format fans will see on the track, and new forms of activation they will see from Monster Energy, many other ideas on how to improve the sport lay bubbling beneath the surf...

Read More

Tags: In-Depth, Motorsports

More Stories

05/21/07
Mapping the future of New York

Long before New Jersey Devils owner Jeff Vanderbeek bought into the sports business, he used it as a vehicle to entertain Wall Street clients and investors. Steel beams begin to reveal the shape of the new Yankee Stadium in the Bronx ...

Tags: In-Depth

05/14/07
Turnkey Sports Poll

Turnkey Sports Poll The following are results of the Turnkey Sports Poll taken in April. The survey covered more than 600 senior-level sports industry executives spanning professional and college sports. Who seems to be a tougher sponsorship negotiator, Coke or Pep ...

Tags: In-Depth

05/14/07
Seeking more pop from sponsorship

Pepsi and Coke could be testing the old adage, “the best defense is a good offense.” The soda giants, trying to revive the slumping cola biz, are launching splashy ad campaigns, spiffed-up packaging and new flavors to compete with trendy must-haves like tea, wat ...

Tags: In-Depth

05/14/07
Brands take one-to-one approach

Health concerns and a blizzard of alternatives have combined to make soft-drink sales lose their fizz in recent years, a trend that makes the popular notion of one-to-one marketing all the more vital for Pepsi, Coke and other brands. Pepsi gave away a special jewel-e ...

Tags: In-Depth

05/14/07
Sponsorship report card: Experts grade the soft drink catagory

  Steve “Jake” Lauletta President, Sports - Radiate Group Right or wrong, the authorities of sports marketing are expected to be found in the mega-categories; beer, automotive and, of course, soft drinks. This expectation should lead the ...

Tags: In-Depth

05/07/07
Sports TV and the media upfront

CBS Sports Upfront date: Undecided. Later this spring/summer. Top executives: JoAnne Ross, president, network sales; John Bogusz, executive vice president, sports sales; Chris Simko, senior vice president, CBS Sports Properties; Tony Taranto, se ...

Tags: In-Depth

05/07/07
Is success for ESPN in the cards?

hen ESPN delivers its upfront sales presentation to national advertisers next week, it will revolve around a character called “Freeze,” who almost certainly will never be seen anywhere on ESPN’s on-air schedule. ESPN executives will have a slate of new programming to ...

Tags: In-Depth

05/07/07
Turnkey Sports Poll

Turnkey Sports Poll The following are results of the Turnkey Sports Poll taken in April. The survey covered more than 600 senior-level sports industry executives spanning professional and college sports. Is it your perception that the recently intensifying spotlight on the Super Bowl ...

Tags: In-Depth

04/30/07
Ford’s strategies for reaching demo

Sponsorship consultant Mel Poole recently spoke with Marc A. Perry, multicultural marketing manager with Ford, Lincoln, Mercury,  about the automaker’s use of hip-hop, comedian Steve Harvey and the Central Intercollegiate Athletic Association tournament to help reac ...

Tags: In-Depth

04/30/07
Tightening up your message

HBO, USA Network and many of Hollywood’s movie studios have come to former Nike executive Damon Haley’s marketing firm for help reaching African-American men. He has sent them all to the barbershop. The Atlanta Hawks work to get Ludacris and other entertainers to ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug