Featured Story

The $5 billion startup

Published in SportsBusiness Journal on 06 / 20 / 16

U nder Armour founder and CEO Kevin Plank has a riposte for all those marketing authorities with Harvard and Wharton degrees or pedigrees from companies like Procter & Gamble and Coke. “Branding can’t be taught,” declared Plank, who in a little more than 20 years has bu...

Read More

Tags: In-Depth

More Stories

01/22/07
10 Tips for Reaching Hispanic Consumers

1. Know your market. While language is a common denominator, other aspects of the Hispanic market make it as fragmented as the general U.S. market. Does your target prefer Spanish or English, or shift easily between them? Are they third-generation or recent immigrants? From Mexico or the Domi ...

Tags: In-Depth

01/22/07
Turnkey Sports Poll

Turnkey Sports Poll The following are results of the Turnkey Sports Poll taken in December. The survey covered more than 600 senior-level sports industry executives spanning professional and college sports. In the past five years, has your organization shifted more financ ...

Tags: In-Depth

01/15/07
Competitive gaming makes a play

The tournament was called the World Series of Video Games, but there was little obvious evidence of worldliness, or really, anything on-site that screamed out “major sports property.” Competitors play “Counter-Strike 1.6” in the 2006 World Cyber Games in Montreal ...

Tags: In-Depth

01/15/07
Will in-game advertising catch fire?

Sports video games are remarkably realistic approximations of the properties that license them. Still, the advertising in top titles like EA Sports’ “Madden NFL” has been essentially the oldest piece of inventory in a sports marketer’s briefcase — static signage. Visa rec ...

Tags: In-Depth

01/15/07
Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in December. The survey covered more than 600 senior-level sports industry executives spanning professional and college sports. How effective are video games as an advertising/marketing vehicle? Somew ...

Tags: In-Depth

01/15/07
Top 10 sports video game titles

Top 10 sports video game titles Ranked by total U.S. units sold, Jan.-Nov. 2006 Rank Title Platform Publisher Release date U.S. units sold 1 Madden NFL ‘07 PS2 EA Spo ...

Tags: In-Depth

01/15/07
Gamers cash in on sport’s growth

NBA all-star Larry Bird might have been younger (age 4) when he received his first basketball for Christmas than Chris Smith was when he received his first video-game system, but Smith’s gift could prove similarly significant. Chris Smith’s contract with Major League ...

Tags: In-Depth

12/11/06
U.S. automakers hang tough

Sponsorships such as Buick’s ties with the PGA Tour have built traditions that resonate with consumers. The U.S. auto industry expects to have cut 130,000 jobs by the end of the year. All of the Big Three have excess inventory. Ford and GM had a combined $10 bil ...

Tags: In-Depth

12/11/06
Looking back, looking ahead

Three things to remember from 2006 Lenovo/NBA The signing of Chinese computer company Lenovo to a leaguewide sponsorship is an interesting combination of East and West. Like the earlier deal with Haier (a Chinese manufacturer of appliances and high-definition televisions), Lenovo gets ...

Tags: In-Depth

12/11/06
Team can’t find deal to get on track

It shouldn’t be a surprise that stock car racing, a sport with a high cost of entry and roots in the deep South, is not racially diverse. African-American drivers like Wendell Scott, Willy T. Ribbs and Bill Lester have made splashes from time to time at various levels of NASCAR competition. Juan Pa ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug