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New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

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Diagram of a financial strategy

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Tags: In-Depth

How media training pays for athletes

The role of “media coach” conjures up images of the memorable bus scene in the movie “Bull Durham” where Kevin Costner’s character teaches Tim Robbins’ how to speak in clichés and offer nothing remotely insightful or colorful to the press. Cowboys ...

Tags: In-Depth

Casinos still hold biggest payday punch

Fights held in major U.S. arenas hit the comeback trail this year, with major cards in Tampa, Chicago, St. Louis and Los Angeles each drawing more than 15,000 fans. But the dominant players for big fights remain Las Vegas’ casino arenas, such as those at the MGM Grand, Mandalay Bay and Caes ...

Tags: Boxing, In-Depth

The making of a fight

The first time fight promoter Gary Shaw stepped into the St. Pete Times Forum in Tampa, he stood near its center and turned a 360, taken aback by the imposing sight of 20,000 empty seats. “My heart dropped,” said Shaw, who chose t ...

Tags: Boxing, In-Depth

Fighting for its future

The man who once ran boxing at HBO is bent forward in a chair in a Las Vegas meeting room on the eve of the summer’s biggest fight, ready to rumble and thunder and spew, sure as the massive, man-made volcano that goes off every half-hour of every night down the Strip. ...

Tags: Boxing, In-Depth

League sponsor directory

MLB Partner (brand) Category Partner since Ameriquest Capital Corp. Mortgage company 2004 Anheuser-Busch Malt b ...

Tags: ATP, Baseball, Basketball, Football, Golf, Hockey, LPGA, MLB, Motorsports, NASCAR, NBA, NFL, NHL, PGA Tour, In-Depth, Soccer, Tennis, WTA

Measuring ROI

You won’t find a sports marketer who says the industry’s skill in measuring return on investment hasn’t improved in the past five years. But you also won’t find a sports marketer who says the industry has really figured it out. ...

Tags: BBDO WorldWide, Bonham Group Inc., ESPN, IMG, NCAA, NFL, Nokia, Panasonic, Radiate Sports, In-Depth

How the Bruins crafted a campaign to win back fans

Bruins coach Mike Sullivan tapes a commercial called “We’re back” soon after the NHL ended a labor dispute with players and cleared the way for teams to get back in action. It’s only a few hours into the opening day of training camp at Bost ...

Tags: Boston Bruins, Hockey, New England Patriots, NESN, NHL, In-Depth

This is SportsCenter

In this ad, Andy Roddick bounces a tennis ball off his racket while waiting in the ESPN lobby, something that irritates the UMass Minuteman. During a decade of “This is SportsCenter” ads, ESPN’s anchors have donned lederhosen, garter bel ...

Tags: ESPN, NFL, NHL, In-Depth, Wieden Kennedy

The changing face of winter sports

Promoter Tom Collins talks wistfully about the bygone days of the 1990s, when figure skating generated live audiences, big money and television ratings off the charts. His Champions On Ice skating tour benefited directly from the upsurge, but because his company also is a sponsor of the U.S ...

Tags: ABC, Anheuser-Busch Cos., CBS Broadcasting Inc., Chicago White Sox, ESPN, NASCAR, NBC, NFL, Olympics, In-Depth, Visa, Winter Sports

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