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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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USA Today Ad Meter examined

It’s the morning after the Super Bowl and a senior executive raves about the game and its slim margin of victory: Bud Light 9.04, Pepsi 8.88. For some, the final score of the game has nothing to do with teams, and everything to do with results from the USA Today Super Bowl Ad Meter. In ...

Tags: BBDO WorldWide, FedEx Corp., Football, NFL, In-Depth, Visa

NFL consumer trends: Changes 2002-2004

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Tags: Football, NFL, In-Depth

PGA Tour, NFL team for golf events

Golf will play an unprecedented role in this week’s Super Bowl-related festivities, thanks in part to significant collaboration between the NFL and PGA Tour. Several official co-branded NFL-PGA Tour events will take place, the logical result of Jacksonville’s successful bid to host the Super ...

Tags: Baseball, Football, MLB, Motorsports, NASCAR, NFL, In-Depth

SoBe ready for some football

SoBe Beverage will sponsor the Hall of Fame Players Association’s largest event to date at the Super Bowl, representing a departure for the soft drink brand that has always marketed through youth sports. The association is a marketing group comprising Pro Football Hall of Fame members and ...

Tags: ESPN, Football, NFL, In-Depth

Super Bowl fan demographics

A breakdown on the audience for the 2004 Super Bowl   Gender Men 60.2% Women 39.8%   Age ...

Tags: Football, NFL, In-Depth

Jags' impact lays ground work for Sunday

In the 10 years following the Jacksonville Jaguars’ inaugural season in 1995, the city’s tax base and available office space about doubled, while the number of Fortune 500 companies headquartered there tripled. How the team’s presence has contributed to such trends depends greatly on who ...

Tags: Football, Jacksonville Jaguars, NFL, In-Depth

Super Bowl advertisers

Following are companies that used this year’s NFC and AFC championship games as an ad platform for at least one minute and 30 seconds across the two games. The NFC game between Atlanta and Philadelphia aired on Fox, beginning at 3 p.m. ET. The AFC title game ...

Tags: 20th Century Fox, Anheuser-Busch Cos., Best Buy, Coors Brewing Co., Daimler AG, Football, Ford Motor Co., Honda Motor Co., Jeep, McDonald's Corp., MillerCoors, NFL, Pfizer, In-Depth, Sprint Corp., State Farm, Subway, Toyota Motor Corp., UPS, Visa

Word on the street: 'Jimmy's hanging tough'

Media buyers have a name for the Fox Network: “Jimmy.” “Jimmy is well sold,” they’ll say. Or “Jimmy is holding prices.” They’re talking about Jim Burnette , senior vice president of sports sales at Fox Broadcasting. To Madison Avenue, he is literally synonymous with the network itself. M ...

Tags: ABC, Baseball, CBS Broadcasting Inc., Football, Fox, Motorsports, NASCAR, NBC, NFL, In-Depth, Visa

Turnkey Sports Poll

Following are results from the Turnkey Sports Poll taken in December. The survey covered about 400 senior-level sports industry executives spanning professional and college sports.   In your opinion, wha ...

Tags: In-Depth

SpongeBob carries ball for kids apparel maker

Looking to capitalize on the hype around Super Bowl XXXIX, NFL youth licensee Outer Stuff is testing a line of cross-licensed SpongeBob SquarePants/Super Bowl infant and kids apparel this week. Apparel including “rompers,” T-shirts, football jerseys and fleece will be priced from $12 to $ ...

Tags: Foot Locker, Football, NFL, In-Depth

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