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The fix: A common-sense solution for conference realignment

Published in SportsBusiness Journal on 11 / 28 / 16

The most recent rounds of conference realignment might have created an economic boon for the power five, but the fallout for the rest of the FBS leagues left them in a wasteland where schools fly halfway across the country to play against unfamiliar opponents. Nowhere is that more evident than in...

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05/14/07
Brands take one-to-one approach

Health concerns and a blizzard of alternatives have combined to make soft-drink sales lose their fizz in recent years, a trend that makes the popular notion of one-to-one marketing all the more vital for Pepsi, Coke and other brands. Pepsi gave away a special jewel-e ...

Tags: In-Depth

05/14/07
Sponsorship report card: Experts grade the soft drink catagory

  Steve “Jake” Lauletta President, Sports - Radiate Group Right or wrong, the authorities of sports marketing are expected to be found in the mega-categories; beer, automotive and, of course, soft drinks. This expectation should lead the ...

Tags: In-Depth

05/07/07
Sports TV and the media upfront

CBS Sports Upfront date: Undecided. Later this spring/summer. Top executives: JoAnne Ross, president, network sales; John Bogusz, executive vice president, sports sales; Chris Simko, senior vice president, CBS Sports Properties; Tony Taranto, se ...

Tags: In-Depth

05/07/07
Is success for ESPN in the cards?

hen ESPN delivers its upfront sales presentation to national advertisers next week, it will revolve around a character called “Freeze,” who almost certainly will never be seen anywhere on ESPN’s on-air schedule. ESPN executives will have a slate of new programming to ...

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05/07/07
Turnkey Sports Poll

Turnkey Sports Poll The following are results of the Turnkey Sports Poll taken in April. The survey covered more than 600 senior-level sports industry executives spanning professional and college sports. Is it your perception that the recently intensifying spotlight on the Super Bowl ...

Tags: In-Depth

04/30/07
Ford’s strategies for reaching demo

Sponsorship consultant Mel Poole recently spoke with Marc A. Perry, multicultural marketing manager with Ford, Lincoln, Mercury,  about the automaker’s use of hip-hop, comedian Steve Harvey and the Central Intercollegiate Athletic Association tournament to help reac ...

Tags: In-Depth

04/30/07
Tightening up your message

HBO, USA Network and many of Hollywood’s movie studios have come to former Nike executive Damon Haley’s marketing firm for help reaching African-American men. He has sent them all to the barbershop. The Atlanta Hawks work to get Ludacris and other entertainers to ...

Tags: In-Depth

04/23/07
Fenway Sports Group plans concert tours to visit sports venues

Teams have long dabbled in one-off postgame concerts, but Fenway Sports Group aims to hit a more consistent note by creating packages of mini-tours and regular live-music performances. Akon performs at a postgame concert in Boston. FSG, a sister organization of ...

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04/23/07
Decades of highs and lows in game entertainment

During the past 50 years, any number of innovations and new wrinkles have come to the live game experience. At least a few can be credited to Bill Veeck, starting with the exploding scoreboard he unveiled at Comiskey Park in 1960. “People think of Bill Veeck as ...

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04/23/07
Touring acts spice up games

The San Diego Chicken hatched an entire industry when he became the first mainstream sports mascot, a touring master of pratfalls whose career continues three decades later. Red Panda Acrobat Along with Ted Giannoulas’ fowl ball humor, sports franchises employ a ...

Tags: In-Depth

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