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First Look podcast: NBA tips off

Published in SportsBusiness Journal on 10 / 16 / 17

In our First Look podcast this week, SBJ’s Abe Madkour, John Lombardo, Eric Fisher and Bill King discuss this week’s stories, including an NBA season preview and NFL ticketing potentially changing course.

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12/10/07
NBA

The timing of the survey was as bad as you could get for the NBA, which, like the NHL, was about a month away from opening training camps when results were gathered in August. There’s not a lot of pro basketball talk swirling at that time of year, no broadcasts, and no national promoti ...

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12/10/07
Do fans make the connection?

There is a scene in the coming-of-age flick “Risky Business” where Tom Cruise’s character, the aptly named Joel Goodson, stands on the crowded front lawn of his parents’ suburban home, which he has turned into the unlikeliest of brothels. As his high school pals mill ...

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12/10/07
NFL

For all the industry hubbub generated when Coors landed its position as the official beer of the NFL in 2002, and then put on an all-out blitz of football-fan-themed creative, fewer than 20 percent of avid NFL fans correctly identified the Rocky Mountain brew as the official beer of the l ...

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12/10/07
MLB

Baseball’s results were similar to the other leagues in that avid fans generally recognized Budweiser and Gatorade and admitted to being unsure about the rest. Within that “rest” reside Pepsi and MasterCard, two brands that both started long-standing MLB sponsorships 10 years ago. B ...

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12/10/07
NASCAR

Gatorade’s track deals in Victory Lane cloud who really is NASCAR’s sports drink sponsor. The cars-turning-left folks had the most explaining to do here, since they are the ones who for the last decade hav ...

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12/10/07
Fans quickly pick up new playoff format

The first year of FedEx’s title sponsorship of the PGA Tour’s new playoff points system was about informing fans of a new era in professional golf. Mission accomplished, based on studies that looked at fan recognition of the system and sponsor FedEx. Now the focus on year two can shi ...

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12/10/07
How the research was done

Turnkey Sports & Entertainment conducted a two-week, national consumer research survey in August among a Census-representative sample of approximately 6,000 members of the Greenfield Online Omnibus panel who were at least 18 years old. The survey was intended to measure the current ...

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12/10/07
MLS

The lowest profile sports league that Turnkey studied came away with the best story to tell. While MLS fans aren’t total recall automatons, they generally were the best of any fan base at identifying sponsors, particularly since several MLS sponsors come from outside the pool of usual ...

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12/03/07
The $400M bowl business

Officials at the Chick-fil-A Bowl in Atlanta joke that the game’s title sponsor used to be “weather-plagued,” a reference to the sometimes rainy, snowy and muddy conditions that sullied the game when it was played in a half-empty Fulton County Stadium. Little has survived from those ...

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12/03/07
Key revenue, expenses for college bowls

That college football is big business is hardly a lament for those within its bowl season infrastructure. Fox and ABC have committed a combined $380 million to air the BCS games, while more than $10.5 million was paid last year for media rights to the rest of the bowl games. Bowl game p ...

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