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Sign of strength

04 / 14 / 14

For several days following last year’s bombings at the Boston Marathon, the Boston Athletic Association, sponsor John Hancock and volunteers worked long hours to clean up the aftermath. All VIPs, volunteers and runners had been located and most had gathered their belongings. BAA Executive D...

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Tags: In-Depth

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09/27/04
Limited partnership, unlimited goals

It didn’t take long for Jorge de Cespedes to see a return on his investment in the Charlotte Bobcats. Before the team has even played its first game, he and his brother, Carlos, have launched a new company with Bobcats majority owner Robert Johnson, a man they didn’t know before they st ...

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09/20/04
Software touted to manage flow

Brendan Kelly’s responsibilities as a national media specialist with Ace Hardware center on advertising, but he also coordinates event marketing for the 4,800-location retailer. Until a few years ago, when someone in the company asked what sponsorships were available, “I’d go diving to the ...

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09/20/04
Sponsors, properties work together

Nextel uses its relationship with NASCAR to showcase new technology and products, some of which have been incorporated into trackside operations. It used to be there was the property and the sponsor. Sponsor paid money, got signage ...

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09/13/04
Reaching tomorrow’s fans

The New York Jets last season launched “Generation Jets,” a weekly half-hour TV show for children that uses animated characters, Jets players and New York landmarks to teach life lessons. The Jets spent $500,000 to produce last season’s episodes of t ...

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09/13/04
Reaching youth requires research

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08/30/04
Video game makers fight for share

In a sports gaming landscape where buzz is difficult to achieve if you’re not named Electronic Arts, ESPN and Sega recently did the unthinkable: They dropped a “boom” that reverberated louder than any catchphrase delivered by announcer John Madden on Electronic Arts’ signature game.N ...

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08/30/04
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08/16/04
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Dot.com busts

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