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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Tags: Colleges

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MLS still trying to win people over

In 2003, Madison Square Garden CEO Dave Checketts went to Europe to look at international opportunities for the NBA. But while he was there, he was struck by the global passion for a different sport. Less than two years later, Checketts invested in the future of that sport in the United Sta ...

Tags: ABC, Adidas, Anheuser-Busch Cos., AEG, Chicago Fire, Chivas USA, Colorado Rapids, Columbus Crew, DC United, ESPN, FC Dallas, FIFA, Fox, Honda Motor Co., Kansas City Chiefs, Kraft Foods, Los Angeles Galaxy, MBNA America Bank, MLS, NBA, New England Revolution, NFL, Panasonic, PepsiCo, Puma AG, RadioShack, Real Salt Lake, San Jose Earthquakes, In-Depth, Soccer, Under Armour

Profile: Kevin Ross

Kevin Ross, the man who heads up soccer in America for German-based sports apparel company Adidas , is neither German nor American. He’s Scottish. And his accent lets you know it. In fact, if you close your eyes when you are talking to him, you almost picture William Wallace roundin ...

Tags: ABC, Adidas, Chicago Fire, Columbus Crew, DC United, Los Angeles Galaxy, MLS, New York Yankees, NFL, In-Depth, Soccer

Marketing arm boosts awareness of soccer

Soccer United Marketing, the marketing arm for Major League Soccer, has swallowed up the rights to most major soccer properties in this country while growing the league’s corporate base and international interests. Headquartered in New York, in the same offices as MLS, Soccer United Market ...

Tags: Chivas USA, MLS, In-Depth, Soccer

A marketing slam dunk?

The future of an industry, like the outcome of a game, can often be traced to a single moment. The University of Kentucky and Host Communications combined last October to create what could become a watershed with a 10-year, $80 million deal that established a new gold standard in college sp ...

Tags: Action Sports Media, Basketball, Colleges, ESPN, FedEx Corp., Football, Host Communications Inc., NCAA, In-Depth, Wachovia

NASCAR: What's fact, what's fiction

During the 1990s, NASCAR exploded into a period of growth that even the most optimistic sports visionaries could never have imagined. From attendance to ratings to overall popularity, NASCAR rose to a level that had formerly been reserved for sports’ Big Four leagues. Now, with the first fo ...

Tags: Anheuser-Busch Cos., ESPN, Fox, International Speedway Corp., MLB, Motorsports, NASCAR, NBA, NBC, New York Jets, New York Mets, New York Yankees, Nextel, NFL, In-Depth

Year of the rights deal

A crew from NBC Sports directs coverage of a PGA event. Networks have had a difficult time making the numbers work in the current PGA Tour rights package. The most consistent trend in sports media rights this year may be inconsistency ...

Tags: ABC, AFL, Baseball, Basketball, CBS Broadcasting Inc., CBSSN, ESPN, Football, Fox, Golf, IndyCar, Los Angeles Dodgers, Los Angeles Lakers, MLB, Motorsports, NASCAR, NBA, NBC, NCAA, New York Yankees, NFL, PGA Tour, In-Depth, Spike TV, Tennis, Time Warner, Walt Disney Co.

Top championship markets

This year’s NFC and AFC championship games featured four Eastern U.S. teams, and that is reflected in a listing of the 10 markets that posted the highest local-market final ratings for each of those Jan. 23 games. The NFC game aired on Fox beginning at 3 p.m. ET; CBS carried the AFC gam ...

Tags: Football, NFL, In-Depth

Pregame show advertisers

Following are the leading advertisers during the NFC and AFC championship pregame shows that aired on Jan. 23. The hour-long NFC pregame show on Fox beganat 2 p.m. ET. The 30-minute AFC pregame show on CBS began at 6 p.m. ET. Only those companies with at least one minute of ad time on e ...

Tags: Cingular, Football, Ford Motor Co., Nationwide Realty Investors, NFL, Pfizer, In-Depth

Super chance for a blockbuster

Looking down the roster of advertisers for Super Bowl XXXIX, Anheuser-Busch has again bought out the beer category with an astounding five minutes of airtime on TV advertising’s biggest and costliest stage. The second biggest category of Super Bowl Related ...

Tags: 20th Century Fox, ABC, Anheuser-Busch Cos., BBDO WorldWide, CBS Broadcasting Inc., DreamWorks SKG, Football, Fox, NFL, In-Depth, Time Warner, Universal MCA Studios, Walt Disney Co.

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