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10/18/04
Kid-created idea hits the ballpark

Sometimes, you just invent your own promotional item. Texas Rangers Chief Operating Officer Jeff Cogan was at home a year ago when his 9-year-old daughter, Kendall, put on a “newscast” for the family in their basement. She wanted to announce the Texas Rangers’ new promotion. She frantic ...

Tags: Baseball, In-Depth, Texas Rangers

10/18/04
Trying to solve attendance problems

Jeff Bouchy thinks the strongest promotional items today are the ones that make the old new again. Some of his most successful products are once-familiar items that are being reborn — to the delight of parents and kids alike — in a new context. His Orlando-based Destroyer Promotion ...

Tags: Baseball, Basketball, In-Depth

10/18/04
McArthur Towel cleans up

There are almost as many names for rally towels as there are teams using them. Pittsburgh’s “Terrible Towel,” created during the Steelers’ first championship run in 1975, is the granddaddy of them all. Minnesota has the “Homer Hanky,” while Carolina Panthers fans receive the “Prowl Towel. ...

Tags: Action Performance Cos., Baseball, Basketball, Carolina Panthers, Football, Minnesota Twins, MLB, Motorsports, NASCAR, NBA, NFL, Pittsburgh Steelers, In-Depth

10/18/04
Turnkey Sports Poll

Following are results from the Turnkey Sports Poll taken in September. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. Are promotional giveaway items a stronger or weaker stimulus for driving ticket ...

Tags: In-Depth

10/18/04
Top giveaways in sports

Nod in agreement: For a dependable giveaway, you still can’t do better than a bobblehead. MLB, NBA and NHL teams handed these out 53 times in their respective most recent seasons and saw attendance at those games rise an average of 12.5 percent over the single-game average for those te ...

Tags: Baseball, Basketball, Chicago Bulls, Chicago White Sox, ESPN, Hockey, Los Angeles Angels, MLB, NBA, NHL, Philadelphia 76ers, In-Depth

10/18/04
Unusual sports promotions

Sports promoters don’t always stick to tradition when looking for ways to fill seats. Case in point: Win a free cremation! In July the Single-A Brevard County Manatees in Florida gave away a $695 cremation during a game at Space Coast Stadium. Beckman-Williamson Funeral Home spo ...

Tags: AFL, Baseball, Detroit Tigers, Miami Marlins, Football, Hockey, In-Depth, Tampa Bay Lightning

10/11/04
Battle for the New York sports fan

Editor's note: This story is revised from the print edition. Walk the streets of Manhattan late on a sunny afternoon and you are struck by the shadows. Walk Park Avenue while the sun is highest and you may break a sweat, even in the dead of winter. Get stuck in the shade for a few bl ...

Tags: ABC, Baseball, Basketball, ESPN, Football, Hockey, Los Angeles Dodgers, New Jersey Devils, Brooklyn Nets, New York Giants, New York Islanders, New York Jets, New York Knicks, New York Mets, New York Rangers, New York Yankees, San Francisco Giants, In-Depth

10/04/04
Turnkey Sports Poll

Following are results from the Turnkey Sports Poll taken in September. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. In your opinion, which proposed sports facility project in and around New York City has the best ch ...

Tags: In-Depth

10/04/04
Dealmakers. Dealbreakers

Here are some of the key people who can make or break sports facility projects planned in the New York market: Jay Cross Hired gun is the strategist who beat back opposition to get SkyDome built in Toronto and a new basketball arena built on the Miami bayfront. Now the president of t ...

Tags: Baseball, Basketball, Cablevision Systems Corp., Football, Hockey, IOC, Brooklyn Nets, New York Islanders, New York Jets, New York Mets, New York Yankees, Olympics, In-Depth

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