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Sign of strength

04 / 14 / 14

For several days following last year’s bombings at the Boston Marathon, the Boston Athletic Association, sponsor John Hancock and volunteers worked long hours to clean up the aftermath. All VIPs, volunteers and runners had been located and most had gathered their belongings. BAA Executive D...

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Deals that caught our eye in 2004

NFL big winner While NFL owners reshaped the NFL Trust in terms of which sponsorship categories the league should sell and which ones teams should have to themselves, the league was able to pull off several major sponsorship deals that saw their partners get fewer rights at higher fee ...

Tags: Clear Channel Communications Inc., MLB, NBC, NFL, PepsiCo, SBC Communications Inc., In-Depth, Visa

Regional sports networks

The following is a directory of RSNs operating in addition to the four — Altitude, Comcast SportsNet Chicago, C-SET and Comcast SportsNet West — that launched this fall. Comcast SportsNet Mid-Atlantic Households: 4.4 million Major sports rights held: Baltimore Orioles, Washing ...

Tags: AFL, AHL, Anaheim Ducks, Arizona Diamondbacks, Atlanta Braves, Atlanta Hawks, Baltimore Orioles, Baseball, Basketball, Boston Bruins, Boston Celtics, Boston Red Sox, Buffalo Sabres, Calgary Flames, Carolina Hurricanes, CFL, CHL, Cincinnati Reds, Cleveland Cavaliers, Cleveland Indians, Colleges, Colorado Rockies, Columbus Blue Jackets, Comcast Corp., Connecticut Sun, Dallas Mavericks, Dallas Stars, DC United, Detroit Pistons, Detroit Red Wings, Detroit Tigers, Edmonton Oilers, Empire Sports Network, English Premier League, Miami Marlins, Florida Panthers, Football, Formula One, Fox, Golden State Warriors, Golf, Hockey, Houston Astros, Indiana Fever, Indiana Pacers, Kansas City Royals, Los Angeles Clippers, Los Angeles Dodgers, Los Angeles Galaxy, Los Angeles Sparks, Memphis Grizzlies, Miami Heat, Milwaukee Brewers, Milwaukee Bucks, Minnesota Timberwolves, Minnesota Twins, Minnesota Wild, MLB, Montreal Canadiens, Motorsports, NASCAR, Nashville Predators, NBA, NCAA, New England Revolution, New Jersey Devils, New Orleans Pelicans, New Orleans Saints, New York Islanders, New York Knicks, New York Mets, New York Rangers, New York Yankees, NFL, NHL, Oakland Athletics, Olympics, Orlando Magic, Ottawa Senators, Philadelphia 76ers, Philadelphia Flyers, Philadelphia Phillies, Phoenix Coyotes, Phoenix Suns, Pittsburgh Penguins, Pittsburgh Pirates, Portland Trail Blazers, San Antonio Spurs, San Francisco Giants, San Jose Earthquakes, San Jose Sharks, In-Depth, Seattle Mariners, Seattle Seahawks, Seattle Storm, Soccer, St. Louis Blues, St. Louis Cardinals, Tampa Bay Lightning, Tennis, Texas Rangers, Toronto Blue Jays, Toronto Maple Leafs, Toronto Raptors, Utah Jazz, Vancouver Canucks, Washington Capitals, Washington Wizards

Camera Ready

It was 3 o’clock in the morning. Matt Hutchings had been involved in the launch of nearly 50 networks around the globe, but professional pedigree wasn’t helping him sleep on this night. Just two weeks shy of the Sept. 4 launch date of Altitude Sports & Entertainment, the regional s ...

Tags: Atlanta Braves, Atlanta Falcons, Baseball, Basketball, Charlotte Bobcats, Chicago Bears, Chicago Blackhawks, Chicago Bulls, Chicago Cubs, Chicago White Sox, Colleges, Comcast Corp., CBSSN, Denver Nuggets, Discovery Communications Inc., Football, Sacramento Kings, In-Depth, Time Warner

New on the dial

Four new regional sports networks made their debut this fall Altitude Sports & Entertainment Location: Denver Launch date: Sept. 4 Subscribers: 2,180,000 Major distribution: Adelphia, Comcast, DirecTV, EchoStar/Dish Network Team affiliations: Colorado Avalanch ...

Tags: Adelphia Communications Corp., Baseball, Basketball, Charlotte Bobcats, Chicago Blackhawks, Chicago Bulls, Chicago Cubs, Chicago White Sox, Colorado Avalanche, Colorado Rapids, Comcast Corp., Denver Nuggets, Hockey, Sacramento Kings, In-Depth, Soccer, Time Warner

Proposed regional sports networks

New York In June the Mets paid $54 million to end their TV contract with Fox Sports Net New York and MSG Network after the 2005 season. In October the team reached agreements with Comcast and Time Warner Cable to create an RSN that will broadcast Mets games starting in the sprin ...

Tags: Baltimore Orioles, Baseball, Colleges, Comcast Corp., CBSSN, Fox, MSG Network, New York Mets, In-Depth, Time Warner

Keeping fans connected

The man heading the development of the next new NBA arena monitors advances in technology the way a farmer watches for storm clouds, wary that the same rain that feeds his crop might wash it away. Barry Silberman, executive vice president of arena development for the Charlotte B ...

Tags: Carolina Hurricanes, Charlotte Bobcats, Colorado Rockies, Dallas Mavericks, Detroit Lions, Los Angeles Angels, MLB, NASCAR, NBA, Oakland Athletics, Philadelphia Eagles, San Diego Padres, San Francisco Giants, In-Depth, Seattle Seahawks, Wachovia

Kid-created idea hits the ballpark

Sometimes, you just invent your own promotional item. Texas Rangers Chief Operating Officer Jeff Cogan was at home a year ago when his 9-year-old daughter, Kendall, put on a “newscast” for the family in their basement. She wanted to announce the Texas Rangers’ new promotion. She frantic ...

Tags: Baseball, In-Depth, Texas Rangers

Trying to solve attendance problems

Jeff Bouchy thinks the strongest promotional items today are the ones that make the old new again. Some of his most successful products are once-familiar items that are being reborn — to the delight of parents and kids alike — in a new context. His Orlando-based Destroyer Promotion ...

Tags: Baseball, Basketball, In-Depth

McArthur Towel cleans up

There are almost as many names for rally towels as there are teams using them. Pittsburgh’s “Terrible Towel,” created during the Steelers’ first championship run in 1975, is the granddaddy of them all. Minnesota has the “Homer Hanky,” while Carolina Panthers fans receive the “Prowl Towel. ...

Tags: Action Performance Cos., Baseball, Basketball, Carolina Panthers, Football, Minnesota Twins, MLB, Motorsports, NASCAR, NBA, NFL, Pittsburgh Steelers, In-Depth

Turnkey Sports Poll

Following are results from the Turnkey Sports Poll taken in September. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. Are promotional giveaway items a stronger or weaker stimulus for driving ticket ...

Tags: In-Depth

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