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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Tags: Colleges

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How the IOC took on Nike in Atlanta

Sports sponsors fear paying heavily for marketing rights only to come head-to-head with ambush marketing at event sites. One of the best-known examples of ambush marketing happened in the 1996 Summer Olympic Games in Atlanta. Payne M ...

Tags: IOC, Olympics, In-Depth

Is Turin a hidden gem for sponsors?

The 2006 World Cup and Olympic Winter Games provide a global stage for sponsors looking to build their presence in new markets. So while Germany and Italy gear up to play host to the events, sponsors are busy putting the final ...

Tags: GE, IOC, McDonald's Corp., NBC, Octagon Group, Olympics, Samsung, In-Depth, Sprint Corp., USOC, Visa

2006 World Cup event venues

The following venues will play host to 2006 World Cup competition. Capacities listed represent the estimated number of seats available for each venue for World Cup games. The actual seating capacity of each stadium is 10 to 12 percent higher than the total listed, but is reduced for the World C ...

Tags: FIFA, In-Depth, Soccer

Lingering challenges keep in-game advertising from reaching its p ...

WildTangent Inc. sells advertising for its network of online video games. Jeep has space on the publisher’s Snowboard SuperJam game. One of the guiding forces behind the next generation of video game hardware now occupies the eighth floo ...

Tags: Baseball, Basketball, Electronic Arts, Football, Microsoft Corp., MLB, Motorsports, NASCAR, NBA, NFL, In-Depth, Wal-Mart Stores Inc.

Cardinals hire developer for neighboring project

The St. Louis Cardinals have selected the Cordish Co. as the developer for Ballpark Village, an eight-acre mixed-use development downtown planned for land north of the new Busch Stadium. Cordish, headquartered in Baltimore, handles a variety of real estate projects across the country. Th ...

Tags: Baseball, ESPN, In-Depth, St. Louis Cardinals

Development increases around RBC Center

Long-anticipated development around the RBC Center in Raleigh may finally be taking off, with veteran office builder Harold Lichtin staking claim to an elevated site at a heavily traveled intersection nearby. Lichtin plans to build about 250,000 square feet of office space at the intersect ...

Tags: Carolina Hurricanes, Hockey, In-Depth

Option would trim yearly ballpark fee

Businesses being asked to foot the bill for a chunk of the Washington Nationals’ new ballpark would get some short-term relief under one public financing option the city is considering. The Office of the Deputy Mayor for Planning and Economic Development says it can reduce the money busi ...

Tags: Baseball, In-Depth, Washington Nationals

Snapshot: Major college championships

Baseball — Men’s College World Series 2005 site: Johnny Rosenblatt Stadium, Omaha, Neb. 2004 attendance: 256,730 Estimated number of room nights: 3,000 Television: ESPN and ESPN2, live telecasts of all games Men’s Basketball — Final Four ...

Tags: Colleges, NCAA, In-Depth

General Sports Turf Systems Athletic Director of the Year Award

ADOY: Division I-A Jake Crouthamel Syracuse University Northeast Region Conference: Big East Career highlights: Crouthamel will retire on June 30, ending nearly 30 years of service as AD. Since taking the post in 1978, he oversaw construction of the Carrier Dome ...

Tags: Colleges, NCAA, In-Depth

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