Featured Story

Sign of strength

04 / 14 / 14

For several days following last year’s bombings at the Boston Marathon, the Boston Athletic Association, sponsor John Hancock and volunteers worked long hours to clean up the aftermath. All VIPs, volunteers and runners had been located and most had gathered their belongings. BAA Executive D...

Read More

Tags: In-Depth

More Stories

01/31/05
Pregame show advertisers

Following are the leading advertisers during the NFC and AFC championship pregame shows that aired on Jan. 23. The hour-long NFC pregame show on Fox beganat 2 p.m. ET. The 30-minute AFC pregame show on CBS began at 6 p.m. ET. Only those companies with at least one minute of ad time on e ...

Tags: Cingular, Football, Ford Motor Co., Nationwide Realty Investors, NFL, Pfizer, In-Depth

01/31/05
Super chance for a blockbuster

Looking down the roster of advertisers for Super Bowl XXXIX, Anheuser-Busch has again bought out the beer category with an astounding five minutes of airtime on TV advertising’s biggest and costliest stage. The second biggest category of Super Bowl Related ...

Tags: 20th Century Fox, ABC, Anheuser-Busch Cos., BBDO WorldWide, CBS Broadcasting Inc., DreamWorks SKG, Football, Fox, NFL, In-Depth, Time Warner, Universal MCA Studios, Walt Disney Co.

01/31/05
USA Today Ad Meter examined

It’s the morning after the Super Bowl and a senior executive raves about the game and its slim margin of victory: Bud Light 9.04, Pepsi 8.88. For some, the final score of the game has nothing to do with teams, and everything to do with results from the USA Today Super Bowl Ad Meter. In ...

Tags: BBDO WorldWide, FedEx Corp., Football, NFL, In-Depth, Visa

01/31/05
NFL consumer trends: Changes 2002-2004

Click here for chart

Tags: Football, NFL, In-Depth

01/31/05
PGA Tour, NFL team for golf events

Golf will play an unprecedented role in this week’s Super Bowl-related festivities, thanks in part to significant collaboration between the NFL and PGA Tour. Several official co-branded NFL-PGA Tour events will take place, the logical result of Jacksonville’s successful bid to host the Super ...

Tags: Baseball, Football, MLB, Motorsports, NASCAR, NFL, In-Depth

01/31/05
SoBe ready for some football

SoBe Beverage will sponsor the Hall of Fame Players Association’s largest event to date at the Super Bowl, representing a departure for the soft drink brand that has always marketed through youth sports. The association is a marketing group comprising Pro Football Hall of Fame members and ...

Tags: ESPN, Football, NFL, In-Depth

01/31/05
Super Bowl fan demographics

A breakdown on the audience for the 2004 Super Bowl   Gender Men 60.2% Women 39.8%   Age ...

Tags: Football, NFL, In-Depth

01/31/05
Jags' impact lays ground work for Sunday

In the 10 years following the Jacksonville Jaguars’ inaugural season in 1995, the city’s tax base and available office space about doubled, while the number of Fortune 500 companies headquartered there tripled. How the team’s presence has contributed to such trends depends greatly on who ...

Tags: Football, Jacksonville Jaguars, NFL, In-Depth

01/31/05
Super Bowl advertisers

Following are companies that used this year’s NFC and AFC championship games as an ad platform for at least one minute and 30 seconds across the two games. The NFC game between Atlanta and Philadelphia aired on Fox, beginning at 3 p.m. ET. The AFC title game ...

Tags: 20th Century Fox, Anheuser-Busch Cos., Best Buy, Coors Brewing Co., Daimler AG, Football, Ford Motor Co., Honda Motor Co., Jeep, McDonald's Corp., MillerCoors, NFL, Pfizer, In-Depth, Sprint Corp., State Farm, Subway, Toyota Motor Corp., UPS, Visa

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug