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New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

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02/06/06
Heating up the Winter Games

On the snow or on the ice, these U.S. Olympic athletes have marketing muscle built by past performance, current sponsor deals, career earning power and the potential to win gold in Turin. Tanith Belbin , Figure skating The ...

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02/06/06
Moment in the Sun

Tempting as it is to assume that the 2006 Winter Games are destined to produce a distinguished list of Olympic marketing “medalists,” the truth aligns more closely with this: A lucky few might emerge as product endorsement celebrities. See networ ...

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02/06/06
Keeper of the flame

On a calm day late in the summer of 2001, the newly elected president of the International Olympic Committee, Dr. Jacques Rogge, visited the Martha’s Vineyard retreat of NBC Universal Sports Chairman Dick Ebersol. NBC had paid $3.5 billion for exclusive U.S. rights to televise the Olympi ...

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02/06/06
Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in January. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. Compared to four years ago, how strong is the Olympic brand? Same ...

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02/06/06
USOC’s Scherr talks about sponsor value in the Olympics

The 2006 Olympic Winter Games will be Jim Scherr’s first Olympic experience as chief executive officer of the U.S. Olympic Committee. The 1988 wrestling Olympian was named acting CEO in March 2003 and the title was made permanent last April. Scherr talked by telephone in late January wi ...

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01/30/06
Super Bowl XL advertisers

Sixty percent of the Super Bowl creative work that had been announced through Jan. 23 will be produced by New York-based Omnicom Group, according to SportsBusiness Journal research. The world’s biggest media services conglomerate, with nearly $10 billion in annual billings, is the paren ...

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01/30/06
Detroit demographics

Listed here are select demographics for the Detroit Metropolitan Statistical Area. The 1,261-square-mile MSA is the nation’s ninth largest in terms of land size. The racial and economic makeup of the MSA differs greatly from those of the approximately 1 million residents who live within ...

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01/30/06
Canada joins neighbor Detroit in festivities

The Detroit Super Bowl XL Host Committee is advising visitors to the Motor City to bring a warm coat, which is an obvious necessity, but also a passport. Passport? Certainly Detroit is not a foreign country. No, this Super Bowl will be in many ways the only truly international game in th ...

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01/30/06
Automakers say they’ll play fair during big game

Ford Motor Co. owns the stadium naming rights. General Motors Corp. owns the NFL sponsorship and official car status for the ballgame. And DaimlerChrysler Group is pretty much just happy to be a part of the party. Ford has added signs inside, outside and on top o ...

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01/30/06
Private aviation business set to take off during event

Call it the Super Bowl Air Force. With the growth of private aviation in a post-9/11 world and the relatively inhospitable climate in Detroit (average February temperature: 26 degrees), those with the wherewithal will fly into this year’s Super Bowl city later than ever and will want wh ...

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