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Sign of strength

04 / 14 / 14

For several days following last year’s bombings at the Boston Marathon, the Boston Athletic Association, sponsor John Hancock and volunteers worked long hours to clean up the aftermath. All VIPs, volunteers and runners had been located and most had gathered their belongings. BAA Executive D...

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Tags: In-Depth

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Recalling a classic game of H-O-R-S-E

Ask anyone to remember a McDonald’s sports commercial and they inevitably will name “The Showdown,” the 1993 Super Bowl ad from Leo Burnett in which Michael Jordan and Larry Bird square off in a game of H-O-R-S-E, with the winner earning a Big Mac and fries. ...

Tags: Basketball, McDonald's Corp., In-Depth

Fast-food companies and their sports connections

Spending on sports advertising   The following shows how fast-food companies rank among the nation’s top 100 sports advertisers. The ranking is based on 2004 ad spending. ...

Tags: Burger King Corp., Dominos, McDonald's Corp., In-Depth, Subway, Wendy's International Inc.

Turning to technology

The image fills the screen with splashes of color and motion that suggest a cross between a video game and a television broadcast, a bit too grainy to be real but so rich and accurate in detail that, watching from more than a few feet away, it seems it must be. ...

Tags: Championship Auto Racing Teams Inc., Fox, IndyCar, Motorsports, NASCAR, NBC, In-Depth, SporTVision Systems LLC

Sports facilities changing with the times

When he attended soccer’s 1990 World Cup final in Italy, sports event consultant Dick Cecil quickly learned it was wise to arrive at the stadium well nourished, as concessions were limited more or less to “a guy walking around selling Cokes.” Emira ...

Tags: AEG, Aramark Corp., Arizona Cardinals, Baseball, Basketball, Delaware North Cos., FIFA, Football, Hockey, HOK Inc., IOC, MLB, MLS, NBA, New York Jets, NFL, NHL, Olympics, San Diego Padres, In-Depth, SMG, Soccer, Tennis, Turner Construction, USOC

Putting the pieces together

NBC started serious brainstorming on its own action sports tour three years ago. But it was 18 months of road shows and reassessments before the brain trust found itself in front of network brass, hoping to win final approval of the plan for a five-city tour and a commitment of NBC Universa ...

Tags: Action Sports, AEG, Clear Channel Communications Inc., Comcast Corp., NASCAR, NBC, Nextel, NFL, Octagon Group, Outdoor Channel, Primedia Inc., In-Depth, USA Network

Ad buyers make their choices

Talk to a cable advertising executive and odds are you will hear the “one television world” mantra: People don’t watch cable or broadcast, they watch television. But talk to ad agencies and they still buy either cable or broadcast, not simply “television.” No matter how blurred the line ...

Tags: ABC, Action Sports, Amateur Sports, Baseball, Basketball, Boxing, CBS Broadcasting Inc., Colleges, Comcast Corp., ESPN, Football, Fox, Golf, Hockey, Horse Racing, MLB, MLS, Motorsports, NBA, NBC, NCAA, NFL, NHL, Olympics, Outdoor Channel, PGA Tour, In-Depth, Soccer, Spike TV, Sports Events, Tennis, Time Warner, Track & Field, USA Network, USTA, Walt Disney Co.

How Scott Boras scored big in baseball free agency

Scott Boras spent 18 hours a day meeting with Major League Baseball general managers at their annual gathering in November, gauging their interest in his stellar class of free agent players. Then he began putting together what he calls his chessboard. He spreads the names of the 30 MLB club ...

Tags: Baseball, Boston Red Sox, Detroit Tigers, Miami Marlins, Los Angeles Dodgers, MLB, New York Mets, New York Yankees, In-Depth, Scott Boras Corp, Seattle Mariners, SFX

Who holds the cards in shaping labor agreements?

Sports agents have no legal, formal role in labor negotiations and are supposed to play a supportive, but relatively minor, role to sports unions during the collective-bargaining process. But it hasn’t always worked out that way. In the past, agents have set up meetings with leagues and u ...

Tags: AVP, Basketball, Football, Hockey, NBA, NFL, NHL, In-Depth

Will cycling's attention last without Armstrong?

Considering the way that Lance Armstrong has dominated the sport of professional cycling for the last few years, you’d think the people whose livelihoods are attached to the sport would be a little more worried about life after Lance. While Armstrong hasn’t announced his retiremen ...

Tags: AEG, Outdoor Channel, In-Depth, USA Cycling Inc.

Profile: Robert Dedman Jr.

One company is the bellwether of the golf facilities industry, and its moves are watched by course operators everywhere. When ClubCorp sells some of its daily-fee courses and announces it’s in the market for more country clubs — as it has recently — other operators wonder if they should do ...

Tags: ClubCorp Inc., Golf, KPMG, PGA Tour, In-Depth

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