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Sign of strength

04 / 14 / 14

For several days following last year’s bombings at the Boston Marathon, the Boston Athletic Association, sponsor John Hancock and volunteers worked long hours to clean up the aftermath. All VIPs, volunteers and runners had been located and most had gathered their belongings. BAA Executive D...

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06/13/05
Snapshot: Major college championships

Baseball — Men’s College World Series 2005 site: Johnny Rosenblatt Stadium, Omaha, Neb. 2004 attendance: 256,730 Estimated number of room nights: 3,000 Television: ESPN and ESPN2, live telecasts of all games Men’s Basketball — Final Four ...

Tags: Colleges, NCAA, In-Depth

06/13/05
General Sports Turf Systems Athletic Director of the Year Award

ADOY: Division I-A Jake Crouthamel Syracuse University Northeast Region Conference: Big East Career highlights: Crouthamel will retire on June 30, ending nearly 30 years of service as AD. Since taking the post in 1978, he oversaw construction of the Carrier Dome ...

Tags: Colleges, NCAA, In-Depth

06/13/05
Sponsors not sold on all NCAA sports

The words NCAA and championship, when uttered together, conjure up images of March Madness, but the National Collegiate Athletic Association goes far beyond basketball as it administers a total of 88 championships spanning Divisions I, II and III. Co ...

Tags: CBS Broadcasting Inc., Cingular, Colleges, ESPN, Hartford Financial, Kraft Foods, Monster.com, NASCAR, NCAA, In-Depth

06/13/05
SBJ Athletic Director of the Year: DeLoss Dodds

DeLoss Dodds was the track coach at Kansas State University when he first started thinking that becoming an athletic director might be the way to go. “My athletic director played golf every afternoon,” he said. “I thought that ...

Tags: Colleges, NCAA, In-Depth

06/06/05
Can sports stars as brands stay relevant with consumers?

When John Elway’s agent, Jeff Sperbeck, suggested that his latest and largest licensing deal should be for a line of recliners, sofas, tables and entertainment centers bearing his name, Elway raised an eyebrow. Retired quarterback John Elway launched ...

Tags: ATP, Baseball, Basketball, Boston Celtics, Colleges, Coors Brewing Co., Denver Broncos, Detroit Red Wings, ESPN, Football, Golf, Green Bay Packers, Hockey, IMG, IndyCar, Los Angeles Dodgers, MLB, MLS, Motorsports, NASCAR, NBA, NCAA, NFL, Octagon Group, PLB Sports Inc., In-Depth, Soccer, Tennis

05/30/05
The Meal Deal: McDonald's longtime involvement in sports

Many of those who crafted McDonald’s marketing over the years will tell you that the company’s involvement in sports began with a well-publicized “airlift” of hamburgers to homesick American athletes at the 1968 Winter Olympics. ...

Tags: ABC, AHL, AVP, Basketball, CBS Broadcasting Inc., Champ Car World Series, FIFA, Football, Green Bay Packers, Hockey, Houston Rockets, Kansas City Chiefs, LPGA, McDonald's Corp., Milwaukee Bucks, MLB, MLS, Motorsports, NASCAR, NBA, NBC, NCAA, NFL, NHL, Olympics, In-Depth

05/30/05
Fast-food companies think big with sports spending

You can always count on the fast-food industry to spend heavily in sports, but now it appears many companies are focusing their spending on bigger properties and bigger media. Checkers Drive-In Restaurants, which includes Rally’s restaurants, has spe ...

Tags: Burger King Corp., IMG, International Speedway Corp., McDonald's Corp., Minnesota Twins, Minnesota Vikings, MLB, NASCAR, NFL, NHL, In-Depth

05/30/05
Sponsorship report cards: Experts grade the fast-food category

Keith Bruce CMO, SportsMark Management Group Bruce In general, this category has used sports in a one-dimensional way — as a broad-reach tool to capture the eyes and stomachs of teens and younger adult males. QSR leader Mc ...

Tags: Basketball, Burger King Corp., Dominos, Football, McDonald's Corp., Motorsports, NASCAR, NBA, NFL, Olympics, In-Depth, Subway

05/30/05
McDonald’s, NBA explore China

Three years before McDonald’s became an NBA corporate sponsor in 1990, it sponsored exhibition games against international clubs. Now 15 years later, you can make the argument that foreign rights are the most important part of McDonald’s NBA sponsorship, one of the league’s o ...

Tags: Basketball, FIFA, McDonald's Corp., NBA, In-Depth

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