Featured Story

12 ideas for NASCAR

Published in SportsBusiness Journal on 02 / 20 / 17

With a new title sponsor, company logo and race format, NASCAR heads into a season of change in 2017. Yet despite the tweaked format fans will see on the track, and new forms of activation they will see from Monster Energy, many other ideas on how to improve the sport lay bubbling beneath the surf...

Read More

Tags: In-Depth, Motorsports

More Stories

10/15/07
The road to consumers

If John Brody sounds like a pushy truck salesman, he can be forgiven. He may be Major League Baseball’s senior vice president for corporate sales and marketing, but he possesses the energy of a neighborhood Chevrolet vendor. “At the end of the day, our job is to help them move metal,” ...

Tags: In-Depth

10/15/07
Sponsorship Report Card: Experts grade the automobile category

Kevin Adler President, chief solutions officer Engage Marketing A report on the automotive category would be incomplete without looking at General Motors. From their use of Olympic hospitality as a B2B platform and th ...

Tags: In-Depth

10/08/07
College programs keep passion alive

Traveling is a good marketing call in the college ranks, where many top programs boast several generations of loyal fans and alumni. As for generating significant revenue, experts say that is a more difficult proposition. “It’s not a moneymaker [for schools],” said Ken Bruce, executi ...

Tags: In-Depth

10/08/07
Memories from the road

Other than seeing the home team win, what makes many die-hard fans most excited are two simple words: “Road trip!” Now, teams and leagues want to help those loyal fans — and bigger-ticket corporate backers — with arranging everything from game tickets to VIP meet-and-greets, as well ...

Tags: In-Depth

10/08/07
Taking a bite out of the market

RazorGator has established itself as a major player in sports travel through its RazorGator Experiences division. Here are highlights of the company and its travel deals. RazorGator Interactive Group Headquarters: Los Angeles Key executive: Jeff Lapin, president and CEO; ...

Tags: In-Depth

10/08/07
Secondary ticket market becomes a travel player

Travel packages combining game tickets with hotel rooms and other perks boil down to two things: ticket access and convenience. With that in mind, you might think that the flood of travel packages offered by the NFL and a slew of franchises across all of the major sports would cause ...

Tags: In-Depth

10/08/07
Red Sox travel unit a big hit with fans

Fenway Franks. Pesky’s Pole. The Green Monster. Red Sox Nation can now add another mainstay to its list of traditions: Red Sox Destinations, a team-owned travel arm that has found favor with fans after just two years in business. VIP tours ar ...

Tags: In-Depth

10/01/07
Executives to watch

Chris Zimmerman The New York native served as president and CEO of Nike Bauer Hockey for three years and acted as U.S. advertising director for Nike before coming to the Vancouver Canucks last year. Despite selling out every night, the Canucks owners fel ...

Tags: In-Depth

10/01/07
Spotlight on team values

For hours the financial analyst flipped through slides of financial charts and graphs in a darkened, Park Avenue conference room. The charts detailed $40 million in losses annually for the NHL’s St. Louis Blues, but sports finance analyst Randy Vataha of Game Plan said the team wouldn’t ...

Tags: In-Depth

10/01/07
Teams say they are willing to share

Regardless of what happens on the ice, NHL teams should be better equipped on the business side this coming season, thanks to another expansion of the club services group at league headquarters. The NHL has committed to a plan for its club consulting and services division to help mem ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug