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The road ahead for the NFL, and lessons for current, future executives

Published in SportsBusiness Journal on 09 / 29 / 14

T he self-admitted mishandling of the Ray Rice situation by both the Baltimore Ravens and NFL Commissioner Roger Goodell has been painful to observe for sports business professionals or, even closer to home, any father with daughters. It is reason...

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Time is money

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Minding their business

Standing at the center of the museum at Hendrick Motorsports during the team’s media day, an array of stock car drivers surround you, like stages of a time line. Agent Cary Agajanian (right) of Motorsports Management International talks with NASCAR driver Dave B ...

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02/13/06
Marketing stars in the making? Drivers to watch in 2006

Nextel Cup rookies Denny Hamlin Affiliation: Joe Gibbs Racing Age: 25 Comments: Burst onto the Cup scene last year with three top 10s in only seven starts. The young, well-spoken Hamlin now has the chance to become NASCAR’s next youn ...

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02/13/06
Top NASCAR drivers and their endorsement deals

Many drivers have individual endorsement deals with companies that are separate from any contracts the drivers have with their team owner. Listed below are the top 10 drivers as determined by the 2005 Chex NMPA NASCAR Most Popular Driver, an annual NASCAR-supported online contest. Companies that ha ...

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02/06/06
Agents hedge their bets by delaying some deals until after the ga ...

Leading up to the Torino Olympics, snowboarder Seth Wescott had two clothing endorsement offers from two major companies sitting on the table. But Wescott’s agent, Peter Carlisle, planned on holding off on choosing a company to fill Wescott’s apparel category until after the Olympics. ...

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02/06/06
Rogge takes on the IOC’s challenges

Early in 2003, with little more than a single tumultuous year under his belt as the president of the International Olympic Committee, Dr. Jacques Rogge had a chance meeting with then SBJ Editor-In-Chief John Genzale. Rogge wanted to address a column that Genzale had written suggesting t ...

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02/06/06
Heating up the Winter Games

On the snow or on the ice, these U.S. Olympic athletes have marketing muscle built by past performance, current sponsor deals, career earning power and the potential to win gold in Turin. Tanith Belbin , Figure skating The ...

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02/06/06
Moment in the Sun

Tempting as it is to assume that the 2006 Winter Games are destined to produce a distinguished list of Olympic marketing “medalists,” the truth aligns more closely with this: A lucky few might emerge as product endorsement celebrities. See networ ...

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Keeper of the flame

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