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Islanders salute past, look to Brooklyn future

Published in SportsBusiness Journal on 09 / 22 / 14

As the New York Islanders enter their final season in Nassau Coliseum, their impending move to Brooklyn’s Barclays Center in the midst of an ownership transition represents both a monumental challenge and an opportunity for a much-needed rejuvenation. The team’s marketing efforts are ...

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Tags: In-Depth, NHL Season Preview, Media

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02/20/06
Net sites popular with teens

Listed here are the top 10 online destinations most visited by youths age 12-17 for the month of January 2006, ranked by composition percent. To read: 72.2 percent of Createblog.com’s audience is age 12-17, the highest such composition of any Internet site. Site Unique a ...

Tags: In-Depth

02/20/06
Turnkey sports poll

The following are results of the Turnkey Sports Poll taken in January. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. What is the biggest challenge in marketing to the 12-17 demographic age group? ...

Tags: In-Depth

02/20/06
Team concept: Teens getting along better with their parents

Among the more persistent and consistent shifts among teens is the way they interact with their parents. Firms that chart family relationships have noticed a steady change in the last 20 years. “Every piece of research I do, when I ask them who is most important to you, it’s mom and ...

Tags: In-Depth

02/20/06
What's the difference between teens? Plenty

The word can trick you. Make them sound the same. Easier to connect with them if they’re all the same, right? Teen . As in thir teen . As in six teen. As in nine teen. You didn’t think 13 was the same as 19, did you? And yet agencies that specialize in teens say they frequently hav ...

Tags: In-Depth

02/20/06
What teens prefer

Teenage Research Unlimited is a marketing/research firm whose research focuses exclusively on teenagers (12-17). Presented here are results from “TRU Study,” the agency’s syndicated youth research program. Favorite brands Rank Brand ...

Tags: In-Depth

02/20/06
Favorite TV networks and viewership

Network Male Favorite % Male No. of hours/week Female Favorite % Female No. of hours/week ...

Tags: In-Depth

02/13/06
Why no union in NASCAR?

While some drivers on NASCAR’s top circuit occasionally gripe about their lack of formal input on the setting of race schedules and their lack of a pension plan, they’ve shown no indication that they’re inclined to move toward unionization any time soon. Players in the NFL, NBA, NHL ...

Tags: In-Depth

02/13/06
Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in January. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. NASCAR implemented the "Chase for the Cup" format to boost late-season interest. What additional ...

Tags: In-Depth

02/13/06
Time is money

Tony Stewart did not participate in a media tour at Joe Gibbs Racing last month because of a scheduling conflict that had him exchanging handshakes and small talk with the president of the United States. A visit to the White House to meet President Bush was just ...

Tags: In-Depth

02/13/06
Minding their business

Standing at the center of the museum at Hendrick Motorsports during the team’s media day, an array of stock car drivers surround you, like stages of a time line. Agent Cary Agajanian (right) of Motorsports Management International talks with NASCAR driver Dave B ...

Tags: In-Depth

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