Featured Story

The $5 billion startup

Published in SportsBusiness Journal on 06 / 20 / 16

U nder Armour founder and CEO Kevin Plank has a riposte for all those marketing authorities with Harvard and Wharton degrees or pedigrees from companies like Procter & Gamble and Coke. “Branding can’t be taught,” declared Plank, who in a little more than 20 years has bu...

Read More

Tags: In-Depth

More Stories

06/18/07
Secondary market watches moves on scalping

If changes continue to laws in some states regarding the sale of tickets on the secondary market, the process of how tickets are sold and resold could be poised to undergo major changes in the years ahead. Ticketmaster’s TicketExchange subsidiary, RazorGator and StubH ...

Tags: In-Depth

06/18/07
Walk-up sales stumble as technology advances

What about customers who aren’t Web savvy, don’t own cell phones and who simply want to walk up to the stadium window an hour before the game and buy a ticket? With cash. Is there room for that person anymore? Scenes like this are becoming less common as fans making l ...

Tags: In-Depth

06/18/07
Are the days numbered for the paper ticket?

Tickets and technology go together these days like music and iPods, LeBron and Nike. They are inseparable. The embryonic use of cell phones to deliver tickets, the booming reliance on the Internet to buy and print tickets, and the wealth of consumer data gathered during the ticketing proces ...

Tags: In-Depth

06/18/07
NBA nudges teams to share best practices

NBA teams fiercely compete against each other on the court, but off the floor, it’s a far more cooperative strategy that is driving the league’s record attendance. The sharing of “best practices” falls under the NBA’s team marketing and business operations division, which acts as the condui ...

Tags: In-Depth

06/18/07
Turnkey Sports Poll

Turnkey Sports Poll The following are results of the Turnkey Sports Poll taken in May. The survey covered more than 800 senior-level sports industry executives spanning professional and college sports.   Which secondary tic ...

Tags: In-Depth

06/11/07
Ad one of Bud Light’s most memorable

Humor may be the hallmark of the Bud Light brand, but ask any Bud marketer to name the brand’s most memorable and potent ad using sports and you’ll get the same response: “Heartland,” a 60-second ad in 1984 celebrating Bud’s Olympic sponsorship that tugged at the heartstrings rather than tickle ...

Tags: In-Depth

06/11/07
Beer preferences among sports fans

Budweiser is the king of beer among sports fans, with 25-year-old sibling Bud Light close behind, according to research from ESPN SportsPoll. Anheuser-Busch’s top two brands rank first and second, respectively, among nearly every major sports property. U.S. sport fans ...

Tags: In-Depth

06/11/07
Turnkey Sports Poll

Turnkey Sports Poll The following are results of the Turnkey Sports Poll taken in May. The survey covered more than 800 senior-level sports industry executives spanning professional and college sports.

Tags: In-Depth

06/11/07
What drives popularity of light beer?

The light beer category didn’t exist until 1973. Now, depending on whose statistics you believe, light beer accounts for about half of the beer consumed in the United States. U.S. marketers have been successful in convincing even the toughest consumers that it’s OK to ...

Tags: In-Depth

06/11/07
From Spuds to Real Men of Genius: Looking back at Bud Light creat ...

Bring Out Your Best 1983 • Bud Light/Football, Bud Light/Baseball, Bud Light/Heartland “Gimme A Light” 1984-89 • Bar Call (Dogs, Bar Call I-IX) 1984-85 Spuds 1986-88 • Spuds/Venice the Menace, Spuds/Life Styles ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug