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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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01/30/06
Super Bowl XL advertisers

Sixty percent of the Super Bowl creative work that had been announced through Jan. 23 will be produced by New York-based Omnicom Group, according to SportsBusiness Journal research. The world’s biggest media services conglomerate, with nearly $10 billion in annual billings, is the paren ...

Tags: In-Depth

01/30/06
Detroit demographics

Listed here are select demographics for the Detroit Metropolitan Statistical Area. The 1,261-square-mile MSA is the nation’s ninth largest in terms of land size. The racial and economic makeup of the MSA differs greatly from those of the approximately 1 million residents who live within ...

Tags: In-Depth

01/30/06
Canada joins neighbor Detroit in festivities

The Detroit Super Bowl XL Host Committee is advising visitors to the Motor City to bring a warm coat, which is an obvious necessity, but also a passport. Passport? Certainly Detroit is not a foreign country. No, this Super Bowl will be in many ways the only truly international game in th ...

Tags: In-Depth

01/30/06
Automakers say they’ll play fair during big game

Ford Motor Co. owns the stadium naming rights. General Motors Corp. owns the NFL sponsorship and official car status for the ballgame. And DaimlerChrysler Group is pretty much just happy to be a part of the party. Ford has added signs inside, outside and on top o ...

Tags: In-Depth

01/30/06
Private aviation business set to take off during event

Call it the Super Bowl Air Force. With the growth of private aviation in a post-9/11 world and the relatively inhospitable climate in Detroit (average February temperature: 26 degrees), those with the wherewithal will fly into this year’s Super Bowl city later than ever and will want wh ...

Tags: In-Depth

01/30/06
Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in December. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. Do you think it's a good idea to hold a Super Bowl in a cold-weather locati ...

Tags: In-Depth

01/30/06
Things to see and do in Detroit

Tracking Change What's different in Detroit since the city hosted Super Bowl XVI in 1982? Cards-on-the-table time: Detroiters know the sporting world didn’t exactly turn backflips when ...

Tags: In-Depth

01/30/06
Players set to cash in making appearances at the Super Bowl

NFL players are expected to make about 300 paid appearances at parties, brunches and other hospitality events held by NFL sponsors during Super Bowl week in Detroit, down a bit from last year. Franco Harris and Marcus Allen appear for sponsors prior to the 2004 S ...

Tags: In-Depth

01/30/06
On the brink?

The NFL has for more than a decade now been America’s powerhouse sport, known for its popularity and staggering revenue growth. Underpinning all of that has been labor peace. But as the league prepares for its showcase game Sunday, the sport’s much-admired relations with its union ar ...

Tags: In-Depth

01/23/06
Arena Football League: A history of playing rough indoors

1981 Former NFL executive Jim Foster draws an outline of an arena football game on a manila envelope while watching an indoor soccer game at Madison Square Garden. 1986 After spending three seasons with the now-defunct USFL, Foster set ...

Tags: AFL, In-Depth

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