Featured Story

Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

Read More

Tags: Colleges

More Stories

02/13/06
Minding their business

Standing at the center of the museum at Hendrick Motorsports during the team’s media day, an array of stock car drivers surround you, like stages of a time line. Agent Cary Agajanian (right) of Motorsports Management International talks with NASCAR driver Dave B ...

Tags: In-Depth

02/13/06
Marketing stars in the making? Drivers to watch in 2006

Nextel Cup rookies Denny Hamlin Affiliation: Joe Gibbs Racing Age: 25 Comments: Burst onto the Cup scene last year with three top 10s in only seven starts. The young, well-spoken Hamlin now has the chance to become NASCAR’s next youn ...

Tags: In-Depth

02/13/06
Top NASCAR drivers and their endorsement deals

Many drivers have individual endorsement deals with companies that are separate from any contracts the drivers have with their team owner. Listed below are the top 10 drivers as determined by the 2005 Chex NMPA NASCAR Most Popular Driver, an annual NASCAR-supported online contest. Companies that ha ...

Tags: In-Depth

02/06/06
Agents hedge their bets by delaying some deals until after the ga ...

Leading up to the Torino Olympics, snowboarder Seth Wescott had two clothing endorsement offers from two major companies sitting on the table. But Wescott’s agent, Peter Carlisle, planned on holding off on choosing a company to fill Wescott’s apparel category until after the Olympics. ...

Tags: In-Depth

02/06/06
Rogge takes on the IOC’s challenges

Early in 2003, with little more than a single tumultuous year under his belt as the president of the International Olympic Committee, Dr. Jacques Rogge had a chance meeting with then SBJ Editor-In-Chief John Genzale. Rogge wanted to address a column that Genzale had written suggesting t ...

Tags: In-Depth

02/06/06
Heating up the Winter Games

On the snow or on the ice, these U.S. Olympic athletes have marketing muscle built by past performance, current sponsor deals, career earning power and the potential to win gold in Turin. Tanith Belbin , Figure skating The ...

Tags: In-Depth

02/06/06
Moment in the Sun

Tempting as it is to assume that the 2006 Winter Games are destined to produce a distinguished list of Olympic marketing “medalists,” the truth aligns more closely with this: A lucky few might emerge as product endorsement celebrities. See networ ...

Tags: In-Depth

02/06/06
Keeper of the flame

On a calm day late in the summer of 2001, the newly elected president of the International Olympic Committee, Dr. Jacques Rogge, visited the Martha’s Vineyard retreat of NBC Universal Sports Chairman Dick Ebersol. NBC had paid $3.5 billion for exclusive U.S. rights to televise the Olympi ...

Tags: In-Depth

02/06/06
Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in January. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. Compared to four years ago, how strong is the Olympic brand? Same ...

Tags: In-Depth

02/06/06
USOC’s Scherr talks about sponsor value in the Olympics

The 2006 Olympic Winter Games will be Jim Scherr’s first Olympic experience as chief executive officer of the U.S. Olympic Committee. The 1988 wrestling Olympian was named acting CEO in March 2003 and the title was made permanent last April. Scherr talked by telephone in late January wi ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug