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With eye on cost, nutrition, team brings own cook

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John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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02/06/06
Agents hedge their bets by delaying some deals until after the ga ...

Leading up to the Torino Olympics, snowboarder Seth Wescott had two clothing endorsement offers from two major companies sitting on the table. But Wescott’s agent, Peter Carlisle, planned on holding off on choosing a company to fill Wescott’s apparel category until after the Olympics. ...

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02/06/06
Rogge takes on the IOC’s challenges

Early in 2003, with little more than a single tumultuous year under his belt as the president of the International Olympic Committee, Dr. Jacques Rogge had a chance meeting with then SBJ Editor-In-Chief John Genzale. Rogge wanted to address a column that Genzale had written suggesting t ...

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02/06/06
Heating up the Winter Games

On the snow or on the ice, these U.S. Olympic athletes have marketing muscle built by past performance, current sponsor deals, career earning power and the potential to win gold in Turin. Tanith Belbin , Figure skating The ...

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02/06/06
Moment in the Sun

Tempting as it is to assume that the 2006 Winter Games are destined to produce a distinguished list of Olympic marketing “medalists,” the truth aligns more closely with this: A lucky few might emerge as product endorsement celebrities. See networ ...

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02/06/06
Keeper of the flame

On a calm day late in the summer of 2001, the newly elected president of the International Olympic Committee, Dr. Jacques Rogge, visited the Martha’s Vineyard retreat of NBC Universal Sports Chairman Dick Ebersol. NBC had paid $3.5 billion for exclusive U.S. rights to televise the Olympi ...

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02/06/06
Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in January. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. Compared to four years ago, how strong is the Olympic brand? Same ...

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02/06/06
USOC’s Scherr talks about sponsor value in the Olympics

The 2006 Olympic Winter Games will be Jim Scherr’s first Olympic experience as chief executive officer of the U.S. Olympic Committee. The 1988 wrestling Olympian was named acting CEO in March 2003 and the title was made permanent last April. Scherr talked by telephone in late January wi ...

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01/30/06
Super Bowl XL advertisers

Sixty percent of the Super Bowl creative work that had been announced through Jan. 23 will be produced by New York-based Omnicom Group, according to SportsBusiness Journal research. The world’s biggest media services conglomerate, with nearly $10 billion in annual billings, is the paren ...

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01/30/06
Detroit demographics

Listed here are select demographics for the Detroit Metropolitan Statistical Area. The 1,261-square-mile MSA is the nation’s ninth largest in terms of land size. The racial and economic makeup of the MSA differs greatly from those of the approximately 1 million residents who live within ...

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01/30/06
Canada joins neighbor Detroit in festivities

The Detroit Super Bowl XL Host Committee is advising visitors to the Motor City to bring a warm coat, which is an obvious necessity, but also a passport. Passport? Certainly Detroit is not a foreign country. No, this Super Bowl will be in many ways the only truly international game in th ...

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