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PBC plots path to maximize rights, distribution

Published in SportsBusiness Journal on 04 / 24 / 17

Keith Thurman’s win over Danny Garcia (left) drew 3.1 million viewers for CBS last month. Photo by: GETTY IMAGES For all the controversy stirred by lawsuits filed by its two rivals, and throu...

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ACC sets standard for tourney revenue

The gold standard of basketball tournaments can be found in the Atlantic Coast Conference, home of the nation’s oldest and most successful college hoops event. A glance at the legendary coaches and players past and present provides ample evidence of why the tournament remains an imp ...

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02/18/08
Tournament time brings expanded programming for sports networks

CBS College Sports Network Since its corporate parent, CBS, holds the television rights to the NCAA men’s basketball tournament, the rebranded CBS College Sports Network (formerly CSTV) will have the most extensive lineup of any collegiate channel related to Marc ...

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02/18/08
State Farm aims at youthful market

The sluggish economy hasn’t dampened State Farm’s sponsorship spending plans, nor its zest for college basketball. The Bloomington, Ill.-based insurer is spending 10 percent to 15 percent more in college basketball this year, part of a roughly 10 percent overall jump in sports spending ...

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02/18/08
Network touts benefits to all schools

Big Ten Network executives are quick to highlight the marquee matchups they have on their schedule. These games draw more fan interest and bigger ratings and put added pressure on cable operators that are not carrying the channel. But Big Ten Network executives say these high-profil ...

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02/18/08
San Antonio wants to stay in the mix

The Alamo City is a place that is defined by its history, so it is fitting that the NCAA will mark the end of an era in the Alamodome with its 2008 men’s Final Four. San Antonio last hosted the marquee event in 2004, putting nearly 50,000 fans into an expanded Alamodome basketball c ...

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02/18/08
Leading statistics: Men’s basketball revenue

The following shows the highest revenue-producing men’s basketball programs for 2006-07, based on financial reports to the U.S. Department of Education. Accounting procedures are different from school to school. One school might include items such as concessions and fundraising in men’ ...

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02/18/08
Sponsors making a play on college hoops

This ad shows The Hartford’s tilt toward basketball. Aeropostale makes a fashion statement in the Big East. The Hartford The Hartford has been an ...

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02/18/08
Men’s basketball conference tournaments

The following are key conference tournaments for men’s basketball. Media partners listed are for late-round coverage only. Conference radio affiliations, such as the SEC Radio Network, are not listed. Additionally, while each conference and its sponsors hosts a tournament fan gathering ...

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02/18/08
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ACC sets standard for tourney revenue Men’s basketball conference tournaments Leading statistics: Men’s basketball revenue Network touts benefits to all schools Tournament t ...

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02/18/08
Game changers to know in college basketball

Mike Slive Commissioner Southeastern Conference Slive has at least two of the trickiest jobs in college sports. As SEC commissioner he’s looking into launching a dedicated SEC television network, aware of the challenges the Big Ten has f ...

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