Featured Story

The $5 billion startup

Published in SportsBusiness Journal on 06 / 20 / 16

U nder Armour founder and CEO Kevin Plank has a riposte for all those marketing authorities with Harvard and Wharton degrees or pedigrees from companies like Procter & Gamble and Coke. “Branding can’t be taught,” declared Plank, who in a little more than 20 years has bu...

Read More

Tags: In-Depth

More Stories

08/06/07
NBC targets soft launch of Olympic site this week

NBC plans a soft launch of its nbcolympics.com site on Wednesday, one year before it starts its broadcasts from Beijing and marking NBC’s earliest launch for its Olympics Web site. “It’s a natural time for us to launch it,” said Mike McCarley, NBC’s vice president of strategic marketing, pr ...

Tags: In-Depth

08/06/07
Executives to watch

Preparations for the 2008 Olympic Games will put the Olympic world to the test over the next year, but several executives will be scrutinized for how they handle the challenges before them. Here are 10 executives we plan to watch: Dick Ebersol Chairman, ...

Tags: In-Depth

08/06/07
Beijing builds up for 320,000 guests nightly

A tide of people will swamp Beijing in August 2008, pouring into the already crowded city of 15 million. They will all require a host of hospitality services, from hotel rooms to meals and transportation from one end of the sprawling city to the other. Workers demolish an ...

Tags: In-Depth

08/06/07
Olympic off-years present challenge for USOC

Making an international Olympic Games important to Americans a year before the event is like convincing a 5-year-old that broccoli will make him healthier later in life: Neither is easy. The challenge of overcoming the former and making an Olympics hosted outsid ...

Tags: In-Depth

08/06/07
NGBs expand Trials marketing, Web sites

In the critical year preceding the 2008 Olympic Games, the three premier national governing bodies for summer sports plan to unveil their most ambitious Olympic Trials events and comprehensive Web sites to date. USA Gymnastics plans to offer an interactive fan zone du ...

Tags: In-Depth

08/06/07
Sponsors sticking to typical plans

Though general interest in China has created more interest around the Beijing Games domestically than existed for Athens in 2004, Olympic sponsors are sticking to their traditional marketing timetable in the United States. Swimmer Aaron Peirsol, a three-time gold medalist ...

Tags: In-Depth

07/30/07
What to watch in action sports

12 athletes to watch, plus staple names in the sports Skateboarding Street: Nyjah Huston A year ago, this 12-year-old generated most of the buzz in the early stages of the Dew Tour and made history as one of the youngest competitors on the pr ...

Tags: In-Depth

07/30/07
Turnkey Sports Poll

Turnkey Sports Poll The following are results of the Turnkey Sports Poll taken in June. The survey covered more than 800 senior-level sports industry executives spanning professional and college sports.   Off the top of your head, do you ...

Tags: In-Depth

07/30/07
Popular no matter what you call sports

The addition of supercross to the X Games this year has fueled a debate about whether supercross and motocross are action sports or motorsports. “It is the original action sport,” said Steve Astephen, president of action sports at Wasserman Media Group. “It’s an individual, hard-core event ...

Tags: In-Depth

07/30/07
Roundtable: Camp Woodward

It’s been said that no other sports deliver the key young, male demographic quite like action sports. But as is often the case with young people, interests, tastes and attitudes change fast, and oftentimes the brands and executives forget to ask. Rather than run the risk of assuming what ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug