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11/28/05
Banking on Beijing

Despite estimates that corporations will collectively invest more than $1 billion for sponsor rights leading to the 2008 Beijing Olympic Games, their marketers and strategists are reticent to get into details of how an investment that large is to be adequately exploited. ...

Tags: In-Depth

11/28/05
The key is building relationships

Bruce O’Neil, founder of the U.S. Basketball Academy near Eugene, Ore., has been a frequent visitor to China for more than 10 years. He recently talked about China with SportsBusiness Journal managing editor Ross Nethery. SB ...

Tags: Basketball, In-Depth

11/28/05
Marketers expect China to meet challenges

Within days of their introduction, unlicensed replicas of Beijing’s 2008 Olympic mascots turned up on the streets of China’s capital. Media reports indicated that a vendor caught selling the stuffed, cuddly creatures would face fines. ADuring the c ...

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11/28/05
Properties look for an opening

There are as many world-class regattas in China as there are 4,000-mile-long walls elsewhere in the world. Still, Scott MacLeod, a former sailor for the U.S. national team now at the helm of Force10 Marketing, hears a constant chorus from the corporate marketers who pour dollars into sailin ...

Tags: In-Depth

11/28/05
ESPN faces rapidly changing market

For a quick primer at how the mix of old China and new makes life challenging for U.S. companies, look no further than at what ESPN is doing there. On the one hand, you have ESPN Star Sports, a joint venture of ESPN Inc. and News ...

Tags: In-Depth

11/14/05
A real fight over fantasy

In its earliest days, their company consisted of three equity partners, a computer, two printers, a copy machine and a toll-free phone line. That was all the horsepower they needed to run a $95-a-pop fantasy baseball game out of a spare bedroom in their St. Louis home in the summer of 1992. ...

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11/14/05
Magazines cater to growing industry

The magazine company that published the first fantasy baseball title in 1989 was close to giving up on the idea two years later when it tried a desperate maneuver that some readers saw as heresy. It put Randall Cunningham on the cover of Fantasy Baseball Magazine and devoted an issue to f ...

Tags: In-Depth

11/14/05
Players Inc. will form new fantasy trade group

The NFLPA’s fantasy football licensing program next year will include a new trade association devoted exclusively to its licensees, who will be required to pay annual dues of $20,000 to $30,000, most of which will fund lobbying, consumer research and an annual conference. The players a ...

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11/07/05
Wireless market share

Source: SportsBusiness Journal analysis of FCC data and the most recent quarterly SEC filings by the companies Wireless telecommunications companies and their sports sponsorships Alltel Corp. Headquarters: Little Rock, Ark. 2004 sa ...

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