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Sign of strength

04 / 14 / 14

For several days following last year’s bombings at the Boston Marathon, the Boston Athletic Association, sponsor John Hancock and volunteers worked long hours to clean up the aftermath. All VIPs, volunteers and runners had been located and most had gathered their belongings. BAA Executive D...

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12/12/05
Brands aim for healthy-active consumers

Michelob Ultra has touted itself to runners, golfers and cyclists as a brew that’s the perfect reward following a good workout or a race. Astride a stool in an Irish bar in midtown Manhattan, an attorney sat wit ...

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12/05/05
On the drawing board

Projects totaling close to $1.6 billion are in various planning stages. Listed below are the major projects on the boards. School Facility (project completion) Price (in millions) University of Minnesota TCF Bank Sta ...

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12/05/05
Work zone

The schools below were among the busiest in sports construction over the past 10 years. Other schools not listed here may have committed more money, but were less diverse in spreading the construction spending. Rank School Facility spending (in millions) ...

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12/05/05
Major sports construction projects on campus

The following shows major sports facility projects under way on college campuses, ranked by total projected cost. Unless otherwise noted, the projects are scheduled to be completed in 2006. School Facility Price (in millions) Universi ...

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12/05/05
Race For Recruits

When Tommie Frazier visited the University of Nebraska on a football recruiting trip in the winter of 1992, he was wowed by the expanse of a 30,000-square-foot weight room and the sprawl of a $3 million indoor practice field that put the Cornhuskers a decade ahead of most programs. ...

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11/28/05
Understanding the passions of sports fans in China

Octagon this year unveiled a research project called “Passion Drivers” that examined the behavior of sports fans in China. Simon Wardle, vice president of research for Octagon Worldwide, talked about the findings with SportsBusine ...

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11/28/05
Banking on Beijing

Despite estimates that corporations will collectively invest more than $1 billion for sponsor rights leading to the 2008 Beijing Olympic Games, their marketers and strategists are reticent to get into details of how an investment that large is to be adequately exploited. ...

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11/28/05
The key is building relationships

Bruce O’Neil, founder of the U.S. Basketball Academy near Eugene, Ore., has been a frequent visitor to China for more than 10 years. He recently talked about China with SportsBusiness Journal managing editor Ross Nethery. SB ...

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11/28/05
Marketers expect China to meet challenges

Within days of their introduction, unlicensed replicas of Beijing’s 2008 Olympic mascots turned up on the streets of China’s capital. Media reports indicated that a vendor caught selling the stuffed, cuddly creatures would face fines. ADuring the c ...

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11/28/05
Properties look for an opening

There are as many world-class regattas in China as there are 4,000-mile-long walls elsewhere in the world. Still, Scott MacLeod, a former sailor for the U.S. national team now at the helm of Force10 Marketing, hears a constant chorus from the corporate marketers who pour dollars into sailin ...

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