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Orlando City looking to Brazil

Published in SportsBusiness Journal on 10 / 13 / 14

Orlando City SC is marketing naming rights for its new stadium internationally through strong ties in Brazil with the team’s owner and star player. Flavio Augusto da Silva, Orlando City’s owner and chairman, and Kaka, the newest MLS club’s first designated player, are both Brazi...

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Tags: Franchises, Facilities

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04/17/06
Top sports Web sites for ages 25-34

Nielsen/NetRatings in February ranked the top sports Web sites by the percent of total unique visitors that were ages 25-34. To read: 15.18 percent of unique visitors to SI.com in February were male ages 25-34. Ranked by % composition Site Men Unique audience c ...

Tags: In-Depth

04/17/06
Sports avidity levels among the 18-34 demo

ESPN Sports Poll, a service of TNS Sport, asked approximately 2,000 U.S. residents in 2000 and 2005 the following question: As a spectator, what is your favorite sport? Listed here are the top answers by selected demographics for each year. The questions were open-ended and unaided, allowing for ...

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04/17/06
Braves aim for young adults

The game that unfolded at Turner Field on the first sun-splashed Sunday afternoon of last season looked like many from previous years, with John Smoltz cutting his way through a lineup as fans cheered and chopped. Only this time, the ballpark looked and felt more alive. ...

Tags: In-Depth

04/17/06
Sports radio profile

The 18-34 demo makes up 25.9 percent of sports radio listeners. The average age of sports radio listeners is 47, and 87.3 percent are male. Source: SportsBusiness Journal analysis of Arbitron data Avg. time spent listening to sports radio per week (hours) ...

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04/17/06
What they're watching

A total of 17.8 percent of the TV audience that tuned in to the seven national NFL doubleheaders last season on Fox were men ages 18-34, according to SportsBusiness Journal’s analysis of Nielsen Media Research data from the 2005 calendar year. Unless otherwise noted, NFL ratings reflect th ...

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04/17/06
Top participatory sports for the 18-34 demo

Activity U.S. (%) Adults 18-34 Men 18-24 Men 25-34 Women 18-24 Women 25-34 Swimming 35.8 44.6 43.2 41.3 48.7 45.8 Bowling ...

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04/17/06
Where they work

Chances are, if you have any health care needs, shop in a mall or eat at restaurants, someone who helps you out is age 20-34. Health care staff, frontline retail workers and food service employees make up nearly one quarter of that demographic’s 44.4 million U.S. workers. Men 20-24 ...

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04/17/06
Audience composition for sportscasts

Audience composition is an important metric when targeting specific demographics. The data presented here shows the percent of each sportscast’s audience that fit the listed demographic. To read: 4.3 percent of the audience for the 2005 NBA All-Star Game on TNT were women ages 18-24. ...

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04/17/06
Media use among the 18-34 demo

Watched video online/ listened to audio online U.S. population (%) Adults 18-34 Men 18-24 Men 25-34 Women 18-24 Women 25-34 Listened to audio ...

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04/10/06
Sponsorship report card: Experts grade the retail gasoline catego ...

Hill Carrow CEO Sports & Properties Inc. After a major wave of consolidation, the four market leaders in this category — BP, ConocoPhillips, ExxonMobil and Shell — are typically within a point or two of each other in terms of market share. The companies ...

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