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12 ideas for NASCAR

Published in SportsBusiness Journal on 02 / 20 / 17

With a new title sponsor, company logo and race format, NASCAR heads into a season of change in 2017. Yet despite the tweaked format fans will see on the track, and new forms of activation they will see from Monster Energy, many other ideas on how to improve the sport lay bubbling beneath the surf...

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Tags: In-Depth, Motorsports

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