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Sign of strength

04 / 14 / 14

For several days following last year’s bombings at the Boston Marathon, the Boston Athletic Association, sponsor John Hancock and volunteers worked long hours to clean up the aftermath. All VIPs, volunteers and runners had been located and most had gathered their belongings. BAA Executive D...

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01/09/06
A time line of the last century: The NCAA at 100

1905 The college football season produces 18 deaths and 149 serious injuries, leading those in higher education to question the game’s place on their campuses. In October, President Theodore Roosevelt calls representativ ...

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01/09/06
Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in December. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. How would you grade Myles Brand’s leadership of the NCAA since he assumed the presidenc ...

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01/09/06
Brand shares NCAA vision

When Myles Brand accepted the job as president of the NCAA three years ago, it signaled a shift in the way the nation’s universities view the role of the NCAA. Brand’s predecessors all came from the athletic corners of university campuses. Walter Byers, the NCAA’s first full-time execu ...

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01/09/06
Get the party started

The NCAA and its partners will be celebrating the organization’s 100th anniversary throughout 2006. Here are some of the highlights: January Throughout the month, ESPN Classic to begin airing 25, 30-second vignettes showcasing the NCAA’s 25 most defining moments Jan. 6-9: NC ...

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01/09/06
At 100, NCAA still defining its role

The NCAA was founded to deal with football’s “flying wedge,” depicted in the statue above at the organization’s headquarters in Indianapolis. “The paid coach, the gate receipts, the special training tables, the ...

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01/09/06
The CEOs

In a member-driven organization such as the NCAA, the selection of a CEO is a reflection of the mind-set and the priorities of the members at that moment in time. Walter Byers was regimented and rule-minded. Dick Schultz was a negotiator. Cedric Dempsey was a bridge between athletics ...

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12/12/05
No Headline

League and team deals that caught our eye Marketers grade the industry’s performance in 2005. Who gets high marks and who needs to stay after class? Exclusive research shows major U.S. s ...

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12/12/05
Major U.S. sports properties and their sponsorship categories

The pdf file here identifies non-endemic categories that are filled — or vacant — for select sports properties. Only categories with a corporate partnership with at least two sports properties are included. Some properties may have more than one partner in a category. For example, Anheus ...

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12/12/05
Experts Sound Off: Grading the sponsorship industry’s performance ...

Woody Thompson Executive VP, Octagon Thompson Sports marketers must remember that the fans are the reason why we’re here. If we can step back just for a minute and spend a little more time thinking about the fans, we’ll al ...

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12/12/05
2005’s Triple Plays Of Sponsorship

Three too big to ignore Sprint’s five-year, $600 million NFL wireless telecom sponsorship: As is usually the case, the NFL sets the U.S. standard in the heavy-money categories. This is an intriguing amalgam of sponsorship and content rights. How long will it be until a wireless ...

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