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The everevolving menu05 / 13 / 13Concessionaires continue to seek innovative ways to serve consumers at sports venues, but they do so with the familiar pressures on pricing. The successful strategy is one that balances that desire to improve the service and product mix while still paying close attention to price sensitivities. Spo... Tags: In-Depth |
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Turnkey Sports Poll
Following are the results of the Turnkey Sports Poll taken in March. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. Click here for chart.
Sponsorship Report Card: Experts
Wally Hayward Chief executive officer Relay Sports and Event Marketing Hayward P harmaceutical companies recognize that sports marketing plays an integral part of their overall marketing mix. However, they need to fo ...
Tags: Atlanta Falcons, Baseball, Football, MLB, Motorsports, NASCAR, NFL, In-Depth
Prescription for profit
T here are days when Burns Sports & Celebrities Vice President Marc Ippolito pursues endorsement deals with the zeal of an autograph hound at a Super Bowl party. On other days, deals come over the transom; more frequently, the latter have come from pharmaceutical companies. "I ...
Tags: Anheuser-Busch Cos., Baseball, Bayer Corp., Bristol-Myers Squibb Co., Eli Lilly and Co., Football, Ford Motor Co., Gillette Co., GlaxoSmithKline, Golf, IEG Inc., Merck & Co., MLB, Motorsports, NASCAR, NCAA, New York Mets, NFL, Pfizer Inc., In-Depth
Steve Greenberg the dealmaker
Among the aging bats, weathered balls and photographs in Steve Greenberg's Allen & Co. office sits a picture of the sports investment banker with former baseball Commissioner Fay Vincent. The two are grinning happily on the field at Candlestick Park in San Francisco. The image of th ...
Tags: AFL, Atlanta Braves, Baseball, Blockbuster Entertainment Inc., Burger King Corp., Chicago Blackhawks, Chicago Bulls, Chicago Cubs, Chicago White Sox, Cleveland Indians, Colorado Avalanche, Comcast Corp., CSTV, Denver Nuggets, ESPN, Florida Panthers, Los Angeles Dodgers, Memphis Grizzlies, Milwaukee Brewers, MLB, NBC, Brooklyn Nets, New York Jets, New York Mets, New York Yankees, NFL, Nickelodeon, Orca Bay Sports & Entertainment, PepsiCo, In-Depth, SFX, Time Warner, Vancouver Canucks, YankeeNets
Sports venues tied to development
This map shows sports venues under construction, or expected to begin soon, whose funding is tied to larger real estate development plans. Click here for map
Tags: Arizona Cardinals, Baseball, Basketball, Charlotte Bobcats, CHL, Colleges, FC Dallas, Football, Hockey, Horse Racing, Memphis Grizzlies, San Diego Padres, In-Depth, Soccer, St. Louis Cardinals
Sports-driven projects a tough sell
T he downtown revitalization that has come slowly but steadily in Cleveland since Jacobs Field and Gund Arena opened stands as a frequently cited example of sports facilities acting as catalysts for urban renewal and development. The sprawl of empty land that encircles the Ballpark at Arl ...
Tags: Arizona Diamondbacks, Baltimore Orioles, Baseball, Basketball, Boston Red Sox, Columbus Blue Jackets, Dallas Mavericks, Dallas Stars, Denver Broncos, Football, HKS Inc., Hockey, HOK Inc., Miami Heat, Nationwide Realty Investors, NBA, NFL, NHL, Phoenix Coyotes, Phoenix Suns, In-Depth, Southwest Sports Group, Texas Rangers
Turnkey Sports Insiders Poll
Following are results from the Turnkey Sports Insiders Poll taken in February. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. 1. In terms of total seating capacity, are most stadiums and arenas that were buil ...
Tags: In-Depth
Early attempt withered in the desert
The concept of incorporating a sports facility into a real estate development project, rather than building one as a stand-alone venue and hoping other construction will follow, can be traced back more than four decades to an entrepreneur living in the Arizona desert. W. Winfield Creighto ...
Tags: Baseball, Houston Astros, In-Depth
The value of the NCAA brand
Jim Host remembers "like it was yesterday" the day he proposed the start of a corporate marketing program to then-NCAA Executive Director Walter Byers. It was March 29, 1981 — the day before John Hinckley's attempted assassination of Ronald Reagan. Byers was hosting a reception for network ...
Tags: ABC, Allstate Corp., Anheuser-Busch Cos., Applebee's, AT&T Corp., BellSouth Corp., Bonham Group Inc., Burger King Corp., CBS Broadcasting Inc., Cingular, Colleges, Coors Brewing Co., ESPN, Ford Motor Co., Fox, Gillette Co., Hartford Financial Services Group Inc., Host Communications Inc., IEG Inc., Intel Corp., John Deere & Co., Kraft Foods Inc., Lexus, Lowe's Companies Inc., Mazda Motor Corp., McDonald's Corp., MCI Group, Mercedes-Benz, Merck & Co., Microsoft Corp., Miller Brewing Co., Mitsubishi Heavy Industries, Monster.com, NBA, NCAA, NFL, PepsiCo, In-Depth, State Farm Insurance Cos., Subway, Time Warner, UPS, Verizon, Volkswagen Inc., Wendy's International Inc.
Turnkey Sports Insiders Poll
The following are results from the Turnkey Sports Insiders Poll taken in January. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. 1. Do ...
Tags: In-Depth
