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With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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Sports radio profile

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Top participatory sports for the 18-34 demo

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Where they work

Chances are, if you have any health care needs, shop in a mall or eat at restaurants, someone who helps you out is age 20-34. Health care staff, frontline retail workers and food service employees make up nearly one quarter of that demographic’s 44.4 million U.S. workers. Men 20-24 ...

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Audience composition for sportscasts

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Media use among the 18-34 demo

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