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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Two days after the baseball season opened, ESPN research and ratings guru Artie Bulgrin convened what, by unofficial tally, was his gazillionth focus group featuring the breadbasket of the sports television demographic, the 18- to 34-year-old. Teams have found th ...

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Top sports Web sites for ages 25-34

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Sports avidity levels among the 18-34 demo

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Braves aim for young adults

The game that unfolded at Turner Field on the first sun-splashed Sunday afternoon of last season looked like many from previous years, with John Smoltz cutting his way through a lineup as fans cheered and chopped. Only this time, the ballpark looked and felt more alive. ...

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04/17/06
Sports radio profile

The 18-34 demo makes up 25.9 percent of sports radio listeners. The average age of sports radio listeners is 47, and 87.3 percent are male. Source: SportsBusiness Journal analysis of Arbitron data Avg. time spent listening to sports radio per week (hours) ...

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What they're watching

A total of 17.8 percent of the TV audience that tuned in to the seven national NFL doubleheaders last season on Fox were men ages 18-34, according to SportsBusiness Journal’s analysis of Nielsen Media Research data from the 2005 calendar year. Unless otherwise noted, NFL ratings reflect th ...

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Top participatory sports for the 18-34 demo

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Where they work

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04/17/06
Audience composition for sportscasts

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Media use among the 18-34 demo

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