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New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

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07/10/06
Where and who the fans are

Where the fans are Last year Scarborough Research surveyed more than 208,000 residents in 75 U.S. markets, measuring a variety of topics. Presented here is a ranking of markets whose residents claim to be fans of professional rodeo. The composition shows the percent of the market that fits th ...

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07/10/06
Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in June. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. Professional rodeo is a sport that is … Holding steady 50.88% ...

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07/10/06
PRCA looks outside for help in elevating the profile and profits ...

When Troy Ellerman became commissioner of the Pro Rodeo Cowboys Association in early 2005, he likened the challenge of fixing the debt-saddled organization to turning around an ocean liner. Winnercomm thinks it has a hot commodity in the PRCA’s Xtreme Bulls tour. ...

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07/10/06
Riding to a crossroads

America loves a cowboy. The image and mystique of the lonely hero in boots, jeans and a cowboy hat atop a horse endures as a powerful symbol of the nation’s love affair with the Western way of life and the freedom it represents. A key to rodeo’s growth is per ...

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07/10/06
Rodeo OK in Oklahoma

An average of 4.8 percent of Oklahoma City, Okla., households tuned into the PBR World Finals on NBC in 2004 and 2005, according to SportsBusiness Journal analysis of Nielsen Media Research, the largest percent of any major market. Nearby Tulsa was the top market during the same period for ESPN’s ...

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07/10/06
Wrangler stakes its claim to rodeo

Eight seconds: The time is takes to stay on top of a buckin’ bronco and score big points at the rodeo. Wrangler has a presence at nearly all of the 700 rodeos sanctioned annually by the PRCA. 59 years: The length of time Wrangler has sponsored the sport o ...

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06/26/06
Trying to catch the wave

I am a 62, soon to be 63-year young surfer. Still very active in the sport. I (manufacture) a line of surfboards in Florida. I also design and (manufacture) a line of fine timepieces. I have two retail locations. I am contacting you two-fold. First, I am interested i ...

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06/26/06
What they're listening to on the radio

The following formats have the biggest percent of their audience in the specified age bracket. Additionally, the sports format is listed with its rank among each group. Format 35-44 Format 45-54 Format 55-64 Classic r ...

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06/26/06
Highest-rated television programs (Sept. 1, 2005, through June 16 ...

Network overall Men 35-49         Series Network Rating Share Households (000s) American Idol (Tues.) Fox 11.1 27 3 ...

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06/26/06
Audience composition of sportscasts

Audience composition is an important metric when targeting specific demographics. The data presented here shows the percent of each sportscast’s audience that fits the listed demographic. Men 35-49 Twenty-one percent of NASCAR viewers on both network and cable telecasts are men age ...

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