Featured Story

Movement to let fans pour their own beers goes flat

Published in SportsBusiness Journal on 05 / 15 / 17

It’s getting close to last call for one self-serve beer system in place at sports facilities. Two years ago, DraftServ, a portable self-serve beer kiosk allowing fans to pour their own beers measured by the ounce, was the hot gadget in sports. Multiple concessionaires tested the system to h...

Read More

Tags: In-Depth

More Stories

05/19/08
What people are saying about open-wheel racing

__ “I think it’s going to be five to 10 years before we see real significant changes. It’s taken close to 20 years to get here and it’s going to take maybe ...

Tags: In-Depth

05/19/08
Restart your engines

Fast forward to the 2010 IndyCar Series season. An eager technology-based title sponsor dominates the signage at the track and spends lavishly with the broadcast partner. Camera crews follow Marco Andretti through the pits for a soon-to-be-released DVD. An ESPN stage near the paddock pr ...

Tags: In-Depth

05/19/08
Clicking with more fans? Net traffic rises

IndyCar Series officials believe the increased traffic on the league’s official Web site, indycar.com , reflects growing interest in the sport since unification. Through mid-April, unique visits to indycar.com had doubled over last year. In each of the first four mon ...

Tags: In-Depth

05/19/08
Indy 500 gears up marketing strategy

United they stand. Paul Newman and Roger Penske, that is. As part of the recent reunification of the Indy Racing League and Champ Car, longtime car owners Newman and Penske co-authored a letter at the behest of Indianapolis Motor Speedway. The move was more than symbolic, as Newman, who ...

Tags: In-Depth

05/19/08
People to watch in IndyCar racing

Tony George Founder, Indy Racing League The architect of the merger with Champ Car finally has open-wheel racing in the United States ...

Tags: In-Depth

05/19/08
Splitsville to unification: Open-wheel timeline

March 1994 Indianapolis Motor Speedway President Tony George announces he is leaving CART, the predecessor to the Champ Car World Series, and forming the Indy Racing League. January 1996 The IRL runs its first race, the Indy 200, ...

Tags: In-Depth

05/12/08
In the trenches: Cable operators and sports programmers you shoul ...

Operators Programmers Dan Finnerty VP, content acquisition Comcast The ...

Tags: In-Depth

05/12/08
Networks walk fine line on marketing efforts

For newer cable networks such as Tennis Channel, ESPNU and Fox Soccer Channel, getting distributed on a cable operator’s digital sports tier is a catch-22. With digital sports packages from most major cable operators reaching about 5 percent of their subscribers, few networks want to be ...

Tags: In-Depth

05/12/08
Where league networks stand on distribution efforts, what fights ...

MLB Network MLB’s cable channel won’t debut for eight months, but the league has commitments from pay TV distributors that will put it in more than 50 million homes on expanded basic and digital basic systems. Largely because of its decision to sell equity in the network to Dir ...

Tags: In-Depth

05/12/08
Cable industry strikes back at sports

Is the cable TV industry gathers in New Orleans this week for its annual convention, the rising cost of sports programming will once again be a major source of debate. Sports tier pricing on cable systems Cablevision ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug