Featured Story

With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

Read More

Tags: Franchises

More Stories

04/24/06
Turnkey sports poll

The following are results of the Turnkey Sports Poll taken in March. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. Which satellite radio provider has done a better job of using sports content and sports sponsorships to grow i ...

Tags: In-Depth

04/17/06
Consumer favorites ranked by overall preference of adults 18-34

Fast-food restaurants Rank U.S. (%) Adults 18-34 Men 18-24 Men 25-34 Women 18-24 Women 25-34 1 McDonald's 49.7 61.7 59.8 58.6 ...

Tags: In-Depth

04/17/06
The source for news

Which source is most important for learning about news in your daily life? Source Men 18-24 Men 25-34 Women 18-24 Women 25-34 Local TV 17% 27% 36% 42% Internet 31% 31 ...

Tags: In-Depth

04/17/06
When they listen

Ninety-six percent of women 25-34 listen to the radio at least once a week, according to a recent Arbitron report, the highest rate of any adult age group. Women 18-24 had the highest rate of listenership during the weekdays from 10 a.m. to 3 p.m, and the overall weeknight and weekend dayparts. Men ...

Tags: In-Depth

04/17/06
Listening to the radio

The following radio formats have the biggest percent of their audience age 18-34. Format 18-24 25-34 Total 18-34 Avg. age Alternative 26.1% 30.6% 56.7% 27 Active rock ...

Tags: In-Depth

04/17/06
Chasing the numbers

Marketers wanting to reach the 18-34 demo may have the best luck in the six cities listed below. Also shown are the top U.S. markets for men in that demo, and for women in that age group. Market % of population 18-34 Provo-Orem, Utah 35.0% ...

Tags: In-Depth

04/17/06
Top prime-time cable television series

All viewers     Series Network Households (000s) NFL (regular season) ESPN 5,660 High School Musical Disney 3,250 WWE Entertainment ...

Tags: In-Depth

04/17/06
Reaching the 18-34 demo

Two days after the baseball season opened, ESPN research and ratings guru Artie Bulgrin convened what, by unofficial tally, was his gazillionth focus group featuring the breadbasket of the sports television demographic, the 18- to 34-year-old. Teams have found th ...

Tags: In-Depth

04/17/06
Top sports Web sites for ages 25-34

Nielsen/NetRatings in February ranked the top sports Web sites by the percent of total unique visitors that were ages 25-34. To read: 15.18 percent of unique visitors to SI.com in February were male ages 25-34. Ranked by % composition Site Men Unique audience c ...

Tags: In-Depth

04/17/06
Sports avidity levels among the 18-34 demo

ESPN Sports Poll, a service of TNS Sport, asked approximately 2,000 U.S. residents in 2000 and 2005 the following question: As a spectator, what is your favorite sport? Listed here are the top answers by selected demographics for each year. The questions were open-ended and unaided, allowing for ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug