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The everevolving menu05 / 13 / 13Concessionaires continue to seek innovative ways to serve consumers at sports venues, but they do so with the familiar pressures on pricing. The successful strategy is one that balances that desire to improve the service and product mix while still paying close attention to price sensitivities. Spo... Tags: In-Depth |
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Proposed regional sports networks
New York In June the Mets paid $54 million to end their TV contract with Fox Sports Net New York and MSG Network after the 2005 season. In October the team reached agreements with Comcast and Time Warner Cable to create an RSN that will broadcast Mets games starting in the sprin ...
Tags: Baltimore Orioles, Baseball, Colleges, Comcast Corp., CSTV, Fox, MSG Network, New York Mets, In-Depth, Time Warner
Keeping fans connected
The man heading the development of the next new NBA arena monitors advances in technology the way a farmer watches for storm clouds, wary that the same rain that feeds his crop might wash it away. Barry Silberman, executive vice president of arena development for the Charlotte B ...
Tags: Carolina Hurricanes, Charlotte Bobcats, Colorado Rockies, Dallas Mavericks, Detroit Lions, Los Angeles Angels, MLB, NASCAR, NBA, Oakland Athletics, Philadelphia Eagles, San Diego Padres, San Francisco Giants, In-Depth, Seattle Seahawks, Wachovia
Kid-created idea hits the ballpark
Sometimes, you just invent your own promotional item. Texas Rangers Chief Operating Officer Jeff Cogan was at home a year ago when his 9-year-old daughter, Kendall, put on a “newscast” for the family in their basement. She wanted to announce the Texas Rangers’ new promotion. She frantic ...
Tags: Baseball, In-Depth, Texas Rangers
Trying to solve attendance problems
Jeff Bouchy thinks the strongest promotional items today are the ones that make the old new again. Some of his most successful products are once-familiar items that are being reborn — to the delight of parents and kids alike — in a new context. His Orlando-based Destroyer Promotion ...
Tags: Baseball, Basketball, In-Depth
McArthur Towel cleans up
There are almost as many names for rally towels as there are teams using them. Pittsburgh’s “Terrible Towel,” created during the Steelers’ first championship run in 1975, is the granddaddy of them all. Minnesota has the “Homer Hanky,” while Carolina Panthers fans receive the “Prowl Towel. ...
Tags: Action Performance Cos., Baseball, Basketball, Carolina Panthers, Football, Minnesota Twins, MLB, Motorsports, NASCAR, NBA, NFL, Pittsburgh Steelers, In-Depth
Turnkey Sports Poll
Following are results from the Turnkey Sports Poll taken in September. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. Are promotional giveaway items a stronger or weaker stimulus for driving ticket ...
Tags: In-Depth
Top giveaways in sports
Nod in agreement: For a dependable giveaway, you still can’t do better than a bobblehead. MLB, NBA and NHL teams handed these out 53 times in their respective most recent seasons and saw attendance at those games rise an average of 12.5 percent over the single-game average for those te ...
Tags: Baseball, Basketball, Chicago Bulls, Chicago White Sox, ESPN, Hockey, Los Angeles Angels, MLB, NBA, NHL, Philadelphia 76ers, In-Depth
Unusual sports promotions
Sports promoters don’t always stick to tradition when looking for ways to fill seats. Case in point: Win a free cremation! In July the Single-A Brevard County Manatees in Florida gave away a $695 cremation during a game at Space Coast Stadium. Beckman-Williamson Funeral Home spo ...
Tags: AFL, Baseball, Detroit Tigers, Miami Marlins, Football, Hockey, In-Depth, Tampa Bay Lightning
Giveaways that paid off at the gate
The following list shows giveaways during the most recent Major League Baseball, NBA and NHL seasons. Actual attendance at games where each item was given away was compared to average attendance for the full season. Giveaways on weekdays (Monday, Tuesday, Wednesday ...
Tags: Anaheim Ducks, Arizona Diamondbacks, Atlanta Braves, Atlanta Hawks, Baseball, Basketball, Boston Bruins, Boston Red Sox, Chicago Blackhawks, Chicago Bulls, Chicago Cubs, Chicago White Sox, Cincinnati Reds, Cleveland Indians, Colorado Rockies, Dallas Stars, Denver Nuggets, Detroit Pistons, Detroit Tigers, Miami Marlins, Florida Panthers, Football, Hockey, Houston Astros, Houston Rockets, Indiana Pacers, Kansas City Royals, Los Angeles Angels, Los Angeles Dodgers, Milwaukee Brewers, Milwaukee Bucks, Minnesota Timberwolves, Minnesota Twins, Nashville Predators, New Jersey Devils, Brooklyn Nets, New Orleans Pelicans, New York Mets, New York Yankees, Oakland Athletics, Orlando Magic, Ottawa Senators, Philadelphia 76ers, Philadelphia Phillies, Phoenix Suns, Pittsburgh Pirates, San Antonio Spurs, San Diego Padres, San Francisco Giants, In-Depth, Seattle Mariners, St. Louis Cardinals, Texas Rangers, Toronto Blue Jays, Utah Jazz, Washington Wizards
Battle for the New York sports fan
Editor's note: This story is revised from the print edition. Walk the streets of Manhattan late on a sunny afternoon and you are struck by the shadows. Walk Park Avenue while the sun is highest and you may break a sweat, even in the dead of winter. Get stuck in the shade for a few bl ...
Tags: ABC, Baseball, Basketball, ESPN, Football, Hockey, Los Angeles Dodgers, New Jersey Devils, Brooklyn Nets, New York Giants, New York Islanders, New York Jets, New York Knicks, New York Mets, New York Rangers, New York Yankees, San Francisco Giants, In-Depth
