Featured Story

Executives weigh in on sports education

Published in SportsBusiness Journal on 07 / 27 / 15

The following are results of the Turnkey Sports Poll taken in June. The survey covered more than 2,000 senior-level sports industry executives spanning professional and college sports. Which of the following factors are most important for the success of a...

Read More

Tags: In-Depth

More Stories

02/12/07
Busch Series timeline

The NASCAR Busch Series was born in 1982, emerging from NASCAR’s old Sportsman division, which was formed in 1950 as the sport’s short-track race division. It became the Late Model Sportsman series in 1968, and soon featured races on larger tracks, such as Daytona International Speedway ...

Tags: In-Depth

02/12/07
NASCAR marketer pitching series to next title sponsor

With Anheuser-Busch walking away as title sponsor of the NASCAR Busch Series following this season, the NASCAR sales force is hard at work finding a replacement. Sponsorship consultant Mel Poole recently spoke with Jim O’Connell, NASCAR vice president of corporate ma ...

Tags: In-Depth

02/12/07
What's next for the Busch Series?

The phrase has been repeated so often that it’s turned into a mantra for NASCAR’s detractors, who refer to the Busch Series as “Cup Lite” or “Cup Junior” because of the many Nextel Cup drivers who populate the Busch fields. Those guys have a nickname, too — “Buschwhackers.” ...

Tags: In-Depth

02/12/07
An owner’s perspective

The NASCAR Busch Series has evolved dramatically in the 12 years since Brewco Motorsports entered its first race. The series has always been a proving ground for drivers who want to compete in the Cup series, and since its inception, Cup drivers have competed in the ...

Tags: In-Depth

02/05/07
New venues bring needed change to Europe

For about a century, sports stadiums and arenas in Britain and Europe evolved little. Despite awful seating, and in many cases no seating, antiquated concessions and absolutely no reason to go near the place other than to watch the game, barely any teams in the English Premiership (the top socc ...

Tags: In-Depth

02/05/07
Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in January. The survey covered more than 600 senior-level sports industry executives spanning professional and college sports. Do you believe that league merchandise sales on league Web sites have cannibalized club merchandise ...

Tags: In-Depth

02/05/07
Coke’s Perez outlines pouring-rights strategy

Sponsorship consultant Mel Poole recently spoke with Coca-Cola’s Bea Perez about the company’s approach to pouring rights, how those deals relate to further-reaching sponsorships, and the incremental business that can go a long way toward sealing a deal with the beverage giant. Perez is vice pr ...

Tags: In-Depth

02/05/07
Tracking trends in sports retail

Milt Arenson, FMI Milt Arenson, president and founder of California-based Facility Merchandising Inc., operates the sports industry’s largest third-party retail company. FMI has operated since 1981 and has about 40 contracts encompassing arenas, stadiums, other venu ...

Tags: In-Depth

02/05/07
Concessions -- By the numbers

The U.S. concessions marketplace: General concessions General concessions Of the 118 major league facilities open or under construction, 102 venues have 104 contracts with independent companies to operate the general concessions. General concessions at 16 of these venues are ...

Tags: In-Depth

02/05/07
Five ways to cash in on retail sales

Sports retail, previously considered to be an afterthought inside arenas and stadiums, is becoming a bigger part of the fan experience after teams discovered they can compete against sporting goods chains by positioning merchandise in an attractive setting and establishing competitive prices. ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug