Featured Story

One man's mission

Published in SportsBusiness Journal on 08 / 29 / 16

Danny Zausner surveys the new roof at Arthur Ashe Stadium. Photo by: USTA N o one suffered more to complete upgrades to the home of the U.S. Open Tennis Championships than Danny Zausner, the...

Read More

Tags: In-Depth

More Stories

01/07/08
High use means high expectations

This month’s International Consumer Electronics Show will once again provide an arms race of which manufacturers can produce the largest, most immersive high-definition TV screen, each brandishing their triple-digit set dimensions for all to see. Falli ...

Tags: In-Depth

12/10/07
NHL

It’s tough to sort out the NHL’s numbers, since some league sponsors, such as McDonald’s, hold rights only in Canada, and even those that also hold them in the States use them mainly north of the border. Pepsi, for example, holds rights in both countries, but activates mostly in Can ...

Tags: In-Depth

12/10/07
NBA

The timing of the survey was as bad as you could get for the NBA, which, like the NHL, was about a month away from opening training camps when results were gathered in August. There’s not a lot of pro basketball talk swirling at that time of year, no broadcasts, and no national promoti ...

Tags: In-Depth

12/10/07
Do fans make the connection?

There is a scene in the coming-of-age flick “Risky Business” where Tom Cruise’s character, the aptly named Joel Goodson, stands on the crowded front lawn of his parents’ suburban home, which he has turned into the unlikeliest of brothels. As his high school pals mill ...

Tags: In-Depth

12/10/07
NFL

For all the industry hubbub generated when Coors landed its position as the official beer of the NFL in 2002, and then put on an all-out blitz of football-fan-themed creative, fewer than 20 percent of avid NFL fans correctly identified the Rocky Mountain brew as the official beer of the l ...

Tags: In-Depth

12/10/07
MLB

Baseball’s results were similar to the other leagues in that avid fans generally recognized Budweiser and Gatorade and admitted to being unsure about the rest. Within that “rest” reside Pepsi and MasterCard, two brands that both started long-standing MLB sponsorships 10 years ago. B ...

Tags: In-Depth

12/10/07
NASCAR

Gatorade’s track deals in Victory Lane cloud who really is NASCAR’s sports drink sponsor. The cars-turning-left folks had the most explaining to do here, since they are the ones who for the last decade hav ...

Tags: In-Depth

12/10/07
Fans quickly pick up new playoff format

The first year of FedEx’s title sponsorship of the PGA Tour’s new playoff points system was about informing fans of a new era in professional golf. Mission accomplished, based on studies that looked at fan recognition of the system and sponsor FedEx. Now the focus on year two can shi ...

Tags: In-Depth

12/10/07
How the research was done

Turnkey Sports & Entertainment conducted a two-week, national consumer research survey in August among a Census-representative sample of approximately 6,000 members of the Greenfield Online Omnibus panel who were at least 18 years old. The survey was intended to measure the current ...

Tags: In-Depth

12/10/07
MLS

The lowest profile sports league that Turnkey studied came away with the best story to tell. While MLS fans aren’t total recall automatons, they generally were the best of any fan base at identifying sponsors, particularly since several MLS sponsors come from outside the pool of usual ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug