Featured Story

UFC tweaks payment structure for Reebok deal

Published in SportsBusiness Journal on 04 / 20 / 15

Since the UFC agreed to its first exclusive outfitting deal with Reebok in December, executives from the promotion’s newly formed equipment department have spent hours meeting with fighters, their cornermen and their managers, explaining how their lives will change when the Reebok deal takes e...

Read More

Tags: In-Depth

More Stories

11/13/06
Becoming the messenger: A look at team-owned RSNs

Team-owned regional sports networks can add big bucks to a club’s coffers — see the Red Sox and Yankees — and help teams direct the flow of news and information. However, the road to TV success is littered with failures. Inability to secure adequate distribution doomed the Minnesota Twins’ Vict ...

Tags: In-Depth

11/06/06
A bump at the gate?

A review of average attendance at Washington Nationals and Atlanta Braves games this past season shows mixed results on attendance when comparing faith-based promotions with average attendance for all games held on the same day of the week or held those days with different promotions. ...

Tags: In-Depth

11/06/06
Show a little faith

The cross adorning the side of LifeWay’s corporate headquarters in Nashville is so grandiosely prominent that the building was placed on a terrorism watch list after 9/11. This nonprofit Christian publisher, owned by the Southern Baptist Conve ...

Tags: In-Depth

11/06/06
Braves prefer a subtle approach

Looking out over the crowd from a box above Turner Field on July 27, Derek Schiller leaned back in his chair satisfied with the Braves’ afternoon turnout, but a sixth-inning public service announcement changed his perception. The Braves settled on separate events af ...

Tags: In-Depth

11/06/06
Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in September. The survey covered more than 600 senior-level sports industry executives spanning professional and college sports. How would you describe the use of faith-based marketing in sports? Unchanged 43 ...

Tags: In-Depth

10/30/06
Looks can fill at Bank of America Stadium

It was a little before kickoff on a cold and rainy afternoon in Charlotte, and I was standing in a dining area on the suite level of Bank of America Stadium, watching a line of people waiting to pay $14.50 for a sandwich. I tur ...

Tags: In-Depth

10/30/06
Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in September. The survey covered more than 600 senior-level sports industry executives spanning professional and college sports. Beyond the game itself, what do you personally consider the most important element to the guest experienc ...

Tags: In-Depth

10/30/06
Venues turn to design to boost concessions

Designing concessions at sports facilities is an inexact science, according to food-service company executives and arena and stadium designers. “There is no one cookie-cutter print,” said Todd Wickner, chief operating officer for Ovations Food Services. The challenge is to design ...

Tags: In-Depth

10/30/06
Hurry up & Wait

The inventor of a popular device that can dispense a 16-ounce draft beer in 2 1/2 seconds, as opposed to the eight seconds of a standard tap, concedes that the value of the speedy pour may not be immediately evident to many. But then he paints a picture that is all too familiar to ...

Tags: In-Depth

10/23/06
Five trends worth monitoring

The Cavaliers implemented Flash Seats to guard against scapling and counterfeiting. Increase in pricey courtside seats No one feels sorry for local scribes who have been kicked off courtside to make way for additional front-row seats. It’s an easy w ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug