Featured Story

Facilities try out their green thumb

Published in SportsBusiness Journal on 06 / 29 / 15

It takes more than a hot dog and a beer to please fans these days, and venue operators are seeking to keep up with the growing desire for healthier, locally based food while also helping the environment with sustainability practices that reduce water and energy usage, promote recycling and compostin...

Read More

Tags: In-Depth

More Stories

02/05/07
Coke’s Perez outlines pouring-rights strategy

Sponsorship consultant Mel Poole recently spoke with Coca-Cola’s Bea Perez about the company’s approach to pouring rights, how those deals relate to further-reaching sponsorships, and the incremental business that can go a long way toward sealing a deal with the beverage giant. Perez is vice pr ...

Tags: In-Depth

02/05/07
Tracking trends in sports retail

Milt Arenson, FMI Milt Arenson, president and founder of California-based Facility Merchandising Inc., operates the sports industry’s largest third-party retail company. FMI has operated since 1981 and has about 40 contracts encompassing arenas, stadiums, other venu ...

Tags: In-Depth

02/05/07
Concessions -- By the numbers

The U.S. concessions marketplace: General concessions General concessions Of the 118 major league facilities open or under construction, 102 venues have 104 contracts with independent companies to operate the general concessions. General concessions at 16 of these venues are ...

Tags: In-Depth

02/05/07
Five ways to cash in on retail sales

Sports retail, previously considered to be an afterthought inside arenas and stadiums, is becoming a bigger part of the fan experience after teams discovered they can compete against sporting goods chains by positioning merchandise in an attractive setting and establishing competitive prices. ...

Tags: In-Depth

01/29/07
North Texas ready for Super Bowl bid

If landing a Super Bowl is all about getting a head start, North Texas has a good shot at nabbing the big game for 2011. The Cowboys’ new home is the focus of the Super Bowl bid. Besides having the most expensive football stadium in the NFL to bid with, North T ...

Tags: In-Depth

01/29/07
Warm weather perfect for parties

With chilly Detroit a distant memory, NFL partners and other Super Bowl party hosts are taking full advantage of South Florida’s warm weather by offering plenty of outside events for clients and the public. Miami’s trendy South Beach will be the main hot spot as corp ...

Tags: In-Depth

01/29/07
Event Management

Could order be coming to Super Bowl week, the famously chaotic seven days of parties, concerts and other events that lead to the big game? The NFL wants to make sure that fans in Miami who are shut out of the many private parties have access to other quality e ...

Tags: In-Depth

01/29/07
Golden Tickets

What’s the toughest ticket in sports? Depends who you ask and where you are. In Boston, there’s nothing tougher than a Red Sox ticket, especially for a weekend series against the Yanks. Any golf fan will tell you that a coveted badge to the Masters is about as hard to ...

Tags: In-Depth

01/29/07
Dolphin Stadium adds event space

Super Bowl week will provide a worldwide unveiling of the first stages of Dolphin Stadium’s $250 million renovation, including the first use of event space in new extensions on the north and south sides. The expansion will be home to restaurants, party rooms and conce ...

Tags: In-Depth

01/29/07
Why the Super Bowl works for A-B

Anheuser-Busch has been the Super Bowl’s exclusive alcohol advertiser since 1989 and each year is the game’s biggest spender on advertising. If there were any doubts about whether the game was still working for the beer company, last year A-B extended that deal through 2012. Sponsorship consul ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug