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UFC tweaks payment structure for Reebok deal

Published in SportsBusiness Journal on 04 / 20 / 15

Since the UFC agreed to its first exclusive outfitting deal with Reebok in December, executives from the promotion’s newly formed equipment department have spent hours meeting with fighters, their cornermen and their managers, explaining how their lives will change when the Reebok deal takes e...

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11/20/06
The experts speak: Key issues facing the naming-rights industry

“I think we’re quickly approaching the place where we’re going to have much more demand for naming rights than we have supply. Also, in other countries, there’s an education that needs to take place for these different cultures to understand how naming-rights deals can be assimilated in a custo ...

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11/20/06
Highlights from the naming-rights marketplace

Online Exclusive Content • Major League Naming Rights Deals • Collegiate Naming Rights Deals • Naming Rights Deals At Minor League Arenas • Naming Rights Deals At Minor Lea ...

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11/20/06
Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in October. The survey covered more than 600 senior-level sports industry executives spanning professional and college sports. Describe the state of the facility naming-rights market compared with five years ago. ...

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11/20/06
Finding the hot spots

With the domestic market for available facility naming-rights deals growing smaller by the year, industry leaders expect growth to come from international opportunities, stadium construction in the United States, minor league ballparks and college facilities. Major new o ...

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11/20/06
Ask the experts: Ask the experts: What makes a naming-rights deal ...

Sarah MacDougall Senior vice president OnSport In exploring what makes venue entitlement successful, one must consider that approximately 63 percent of naming-rights deals since 1989 support a venue in the corporation’s Philips Arena ...

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11/13/06
Research helps teams monitor buzz

Sports leagues and franchises long ago embraced the notion of controlling the message. Now the same push for greater control and sophistication has begun filtering through college athletic departments, broadcast companies and pro franchises — this time in an attempt to get a better handle on ho ...

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11/13/06
Are the NFL’s new sideline restrictions on television crews good ...

YES Local television stations this season continue to serve their viewers with in-depth coverage of the NFL. Fans are seeing highlights and news coverage of NFL games on local television just as they have in the past. The rules on the amount of NFL game hi ...

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11/13/06
Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in October. The survey covered more than 600 senior-level sports industry executives spanning professional and college sports. In your opinion, which property has done the best job of controlling and positioning the flow of news and i ...

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11/13/06
NFL, teams find new ways to deliver, define and control the messa ...

Members of the news media surround Washington Redskins running back Clinton Portis on a staircase inside Redskins Park. In the back of the lobby at Redskins Park, the Washington Redskins’ headquarters and training facility in Ashburn, Va., sits a state-of-the-a ...

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11/13/06
Trail Blazers hire ‘evangelist’ to preach good news

Jim Taylor is an evangelist, but you won’t find him in the pulpit. Instead, his stage is the Internet and his mission is to spread whatever good news he can about the Portland Trail Blazers. Taylor Taylor’s official title is team evangelist, a post he was appoint ...

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