Featured Story

Reader Survey: College Sports

Published in SportsBusiness Journal on 11 / 24 / 14

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat...

Read More

Tags: Reader Survey

More Stories

08/21/06
Most popular sports for U.S. children (ages 6-17)

2004 youth sports participation Changes in youth sports participation since 2000 Source: SGMA’s SuperStudy of Sports Participation (Volumes I, II, and III), 2005

Tags: In-Depth

08/21/06
Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in July. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. What is your perception of the biggest challenge for sponsors in utilizing grassroots youth sports to market their ...

Tags: In-Depth

08/21/06
Connecting through youth sports

An estimated 41 million kids play competitive sports in the United States. For sponsors, those youth bring them one step closer to the demographic they crave — the American family. Whether it is for the good of the cause or a burning desire to sear a brand into a consumer’s conscious ...

Tags: In-Depth

08/21/06
Key youth sports organizations

Amateur Athletic Union Headquarters: Lake Buena Vista, Fla. Founded: 1888 Key executives: Bobby Dodd (president & CEO), Michael Killpack (director of sports) Top events: AAU Junior Olympics, 250 national championships, 40 AAU national ev ...

Tags: In-Depth

08/21/06
Case study: Aflac uses baseball game to support cause

When the subject of sponsorship of youth sports is discussed, a frequent question comes up: goodwill marketing or serious marketing? Ask any sponsor that lends its time, money and manpower to a cause and it will tell you that the lines cross back and forth. The A ...

Tags: Baseball, In-Depth

08/21/06
Industry explores ways to keep more youth involved in sports

Estimates show that 70 to 80 percent of youth ages 13-15 will drop out of sports. The same burning question drives my curiosity about a 70 percent drop-out rate from youth sports and problems with youth fitness. What business’s survival or expansion depends ...

Tags: In-Depth

08/14/06
Top 10 MLB, NBA, NFL, and NHL current player salaries

Top 10 MLB salaries for 2006 season Rank Position Player Team Agent/Agency Salary 1 Third base Alex Rodriguez Yankees Scott Boras/ Scott Boras Corp. $21.68 million ...

Tags: In-Depth

08/14/06
Top MLB, NBA, NFL, and NHL player salaries by position

Top MLB player salaries by position Position Player Team Agent/Agency Salary Third base Alex Rodriguez Yankees Scott Boras/ Scott Boras Corp. $21.68 million Shortstop Derek ...

Tags: In-Depth

08/14/06
Top 10 agents by league, based on salary represented

MLB Rank Agent/Agency Clients Salary 1 Scott Boras/Scott Boras Corp. 64 $246.20 million 2 Seth Levinson/ACES Inc. 53 $140.92 million 3 Arn T ...

Tags: In-Depth

08/14/06
Staying out front

Said Tellem of his plans at WMG, ”I want to build something that endures.” Bob Myers remembers having some trepidation the first time he entered the office of his future boss, agent Arn Tellem, about 10 years ago. “First time I met him, I had an image ...

Tags: Basketball, In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug