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Longevity or not, challenges await

Published in SportsBusiness Journal on 05 / 25 / 15

Gatorade sits high atop the sports drink marketplace but still faces challenges and challengers. According to data from Euromonitor, Gatorade last year held an enviable 77 percent share of the U.S. sports drink market. Its closest competitor, Coca-Cola-owned Powerade, posted 20 percent. &ldquo...

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