Featured Story

Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

Read More

Tags: Colleges

More Stories

06/12/06
Branding consultant shares her strategy on working with LPGA clie ...

Wendy Newman has answered her share of late-night phone calls, text messages and e-mails. As founder and developer of Person-Centered Branding, she’s pretty much on call 24/7 for her clients. That client list now includes the LPGA Tour, which enlisted Newman to help interested players work ...

Tags: In-Depth

06/12/06
Demographics of golf fans

From August 2004 through September 2005, Scarborough Marketing asked more than 208,000 U.S. golf fans various lifestyle questions. The following chart is a demographic breakdown of those fans. To read: 29.5 percent of U.S. residents claimed to be at least a little interested in the PGA Tour, a ...

Tags: In-Depth

06/05/06
Soccer’s visionary: Phil Anschutz

Soccer experts admire what they say is Phil Anschutz’s ability to spot business opportunities well before others. Fortunately for soccer supporters, the Denver billionaire sees big opportunities for the game in the United States. Phil Anschutz will be in ...

Tags: In-Depth

06/05/06
The 20 Most Influential People in Soccer

Phil Anschutz Chairman, Anschutz Entertainment Group The reclusive billionaire is the de-facto “angel” behind professional soccer in the United States. At one point, Anschutz was bankrolling six teams in MLS and was the money-man when the league needed bailing out aft ...

Tags: In-Depth

06/05/06
SportsMark ready for business

On July 9, hours before the two surviving sides meet on a Berlin pitch to determine the World Cup champion, the team at SportsMark will have already suited up for its ultimate test. The U.S.-based company will be attending to four major clients and thousands of guests, its reputation — ...

Tags: In-Depth

06/05/06
Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in May. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. Which of the following best describes the World Cup at this point in time? Big event, but still ...

Tags: In-Depth

06/05/06
Ready for the world

The Adidas World of Football, shown in this drawing, will be an entertainment hub in Berlin. For countries, it’s about national pride or national disgrace. Some have gone to war for less. For players, it’s about immortal fame or eternal infamy. Some have ...

Tags: In-Depth

06/05/06
iSe making hospitality debut in a major way

Many veteran businessmen like to crow that they’ve been doing business for ages. The sign on the door reads: “Established in ’75.” Impressive, right? But not as impressive as the guy who steps out of one successful environment and seemingly overnight realizes fabulous success in another ...

Tags: In-Depth

06/05/06
World Cup venues

Allianz Arena (Munich) Capacity: 59,416 Opened: 2005 Cost: $403.7 million Two thirds of area voters approved a 2001 referen ...

Tags: In-Depth

05/29/06
Plugging into a multiplatform marketplace

Multiplatform. It’s the latest buzzword flying around the upfronts — any upfront — as agencies, advertisers and networks alike try to chart an uncertain landscape. CBS Sports announcers Phil Simms (left) and Jim Nantz (right) greet brothers Peyton and Eli Manning du ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug