Upcoming Conferences and Events
Featured Story
The everevolving menu05 / 13 / 13Concessionaires continue to seek innovative ways to serve consumers at sports venues, but they do so with the familiar pressures on pricing. The successful strategy is one that balances that desire to improve the service and product mix while still paying close attention to price sensitivities. Spo... Tags: In-Depth |
More Stories
PGA Tour, NFL team for golf events
Golf will play an unprecedented role in this week’s Super Bowl-related festivities, thanks in part to significant collaboration between the NFL and PGA Tour. Several official co-branded NFL-PGA Tour events will take place, the logical result of Jacksonville’s successful bid to host the Super ...
Tags: Baseball, Football, MLB, Motorsports, NASCAR, NFL, In-Depth
SoBe ready for some football
SoBe Beverage will sponsor the Hall of Fame Players Association’s largest event to date at the Super Bowl, representing a departure for the soft drink brand that has always marketed through youth sports. The association is a marketing group comprising Pro Football Hall of Fame members and ...
Super Bowl fan demographics
A breakdown on the audience for the 2004 Super Bowl Gender Men 60.2% Women 39.8% Age ...
Jags' impact lays ground work for Sunday
In the 10 years following the Jacksonville Jaguars’ inaugural season in 1995, the city’s tax base and available office space about doubled, while the number of Fortune 500 companies headquartered there tripled. How the team’s presence has contributed to such trends depends greatly on who ...
Tags: Football, Jacksonville Jaguars, NFL, In-Depth
Super Bowl advertisers
Following are companies that used this year’s NFC and AFC championship games as an ad platform for at least one minute and 30 seconds across the two games. The NFC game between Atlanta and Philadelphia aired on Fox, beginning at 3 p.m. ET. The AFC title game ...
Tags: 20th Century Fox, Anheuser-Busch Cos., Best Buy, Coors Brewing Co., DaimlerChrysler AG, Football, Ford Motor Co., Honda Motor Co., Jeep, McDonald's Corp., Miller Brewing Co., NFL, Pfizer Inc., In-Depth, Sprint Corp., State Farm Insurance Cos., Subway, Toyota Motor Corp., UPS, Visa
Word on the street: 'Jimmy's hanging tough'
Media buyers have a name for the Fox Network: “Jimmy.” “Jimmy is well sold,” they’ll say. Or “Jimmy is holding prices.” They’re talking about Jim Burnette , senior vice president of sports sales at Fox Broadcasting. To Madison Avenue, he is literally synonymous with the network itself. M ...
Tags: ABC, Baseball, CBS Broadcasting Inc., Football, Fox, Motorsports, NASCAR, NBC, NFL, In-Depth, Visa
Turnkey Sports Poll
Following are results from the Turnkey Sports Poll taken in December. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. In your opinion, wha ...
Tags: In-Depth
SpongeBob carries ball for kids apparel maker
Looking to capitalize on the hype around Super Bowl XXXIX, NFL youth licensee Outer Stuff is testing a line of cross-licensed SpongeBob SquarePants/Super Bowl infant and kids apparel this week. Apparel including “rompers,” T-shirts, football jerseys and fleece will be priced from $12 to $ ...
Tags: Foot Locker, Football, NFL, In-Depth
Super Bowl TV ratings and ad rates
Click here for chart
Tags: ABC, CBS Broadcasting Inc., Football, Fox, NBC, NFL, In-Depth
