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Tennis: Advantage technology

Published in SportsBusiness Journal on 04 / 17 / 17

Roger Federer is ready to receive serve. The camera zooms in on the suave, elegant Swiss, a global superstar. A back wall behind has a sponsor logo, just the kind of juxtaposition a company covets … except there is a person, hunched over, standing in front of the brand sign, seemingly right o...

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