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Sign of strength

04 / 14 / 14

For several days following last year’s bombings at the Boston Marathon, the Boston Athletic Association, sponsor John Hancock and volunteers worked long hours to clean up the aftermath. All VIPs, volunteers and runners had been located and most had gathered their belongings. BAA Executive D...

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04/17/06
Listening to the radio

The following radio formats have the biggest percent of their audience age 18-34. Format 18-24 25-34 Total 18-34 Avg. age Alternative 26.1% 30.6% 56.7% 27 Active rock ...

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04/17/06
Chasing the numbers

Marketers wanting to reach the 18-34 demo may have the best luck in the six cities listed below. Also shown are the top U.S. markets for men in that demo, and for women in that age group. Market % of population 18-34 Provo-Orem, Utah 35.0% ...

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04/17/06
Top prime-time cable television series

All viewers     Series Network Households (000s) NFL (regular season) ESPN 5,660 High School Musical Disney 3,250 WWE Entertainment ...

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04/17/06
Reaching the 18-34 demo

Two days after the baseball season opened, ESPN research and ratings guru Artie Bulgrin convened what, by unofficial tally, was his gazillionth focus group featuring the breadbasket of the sports television demographic, the 18- to 34-year-old. Teams have found th ...

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04/17/06
Top sports Web sites for ages 25-34

Nielsen/NetRatings in February ranked the top sports Web sites by the percent of total unique visitors that were ages 25-34. To read: 15.18 percent of unique visitors to SI.com in February were male ages 25-34. Ranked by % composition Site Men Unique audience c ...

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04/17/06
Sports avidity levels among the 18-34 demo

ESPN Sports Poll, a service of TNS Sport, asked approximately 2,000 U.S. residents in 2000 and 2005 the following question: As a spectator, what is your favorite sport? Listed here are the top answers by selected demographics for each year. The questions were open-ended and unaided, allowing for ...

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04/17/06
Braves aim for young adults

The game that unfolded at Turner Field on the first sun-splashed Sunday afternoon of last season looked like many from previous years, with John Smoltz cutting his way through a lineup as fans cheered and chopped. Only this time, the ballpark looked and felt more alive. ...

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04/17/06
Sports radio profile

The 18-34 demo makes up 25.9 percent of sports radio listeners. The average age of sports radio listeners is 47, and 87.3 percent are male. Source: SportsBusiness Journal analysis of Arbitron data Avg. time spent listening to sports radio per week (hours) ...

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04/17/06
What they're watching

A total of 17.8 percent of the TV audience that tuned in to the seven national NFL doubleheaders last season on Fox were men ages 18-34, according to SportsBusiness Journal’s analysis of Nielsen Media Research data from the 2005 calendar year. Unless otherwise noted, NFL ratings reflect th ...

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04/17/06
Top participatory sports for the 18-34 demo

Activity U.S. (%) Adults 18-34 Men 18-24 Men 25-34 Women 18-24 Women 25-34 Swimming 35.8 44.6 43.2 41.3 48.7 45.8 Bowling ...

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