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Gulati talks about FIFA post, state of soccer06 / 17 / 13U.S. Soccer Federation President Sunil Gulati will not discuss much about the 2014 FIFA World Cup for one simple reason: The U.S. men’s national team has not qualified for it yet. Beginning with a match Tuesday against Honduras at Rio Tinto Stadium in Utah, the club has three matches left to ... Tags: In-Depth |
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Sponsorship report cards: Experts grade the fast-food category
Keith Bruce CMO, SportsMark Management Group Bruce In general, this category has used sports in a one-dimensional way — as a broad-reach tool to capture the eyes and stomachs of teens and younger adult males. QSR leader Mc ...
Tags: Basketball, Burger King Corp., Domino's, Football, McDonald's Corp., Motorsports, NASCAR, NBA, NFL, Olympics, In-Depth, Subway
McDonald’s, NBA explore China
Three years before McDonald’s became an NBA corporate sponsor in 1990, it sponsored exhibition games against international clubs. Now 15 years later, you can make the argument that foreign rights are the most important part of McDonald’s NBA sponsorship, one of the league’s o ...
Tags: Basketball, FIFA, McDonald's Corp., NBA, In-Depth
Recalling a classic game of H-O-R-S-E
Ask anyone to remember a McDonald’s sports commercial and they inevitably will name “The Showdown,” the 1993 Super Bowl ad from Leo Burnett in which Michael Jordan and Larry Bird square off in a game of H-O-R-S-E, with the winner earning a Big Mac and fries. ...
Tags: Basketball, McDonald's Corp., In-Depth
Fast-food companies and their sports connections
Spending on sports advertising The following shows how fast-food companies rank among the nation’s top 100 sports advertisers. The ranking is based on 2004 ad spending. ...
Tags: Burger King Corp., Domino's, McDonald's Corp., In-Depth, Subway, Wendy's International Inc.
Turning to technology
The image fills the screen with splashes of color and motion that suggest a cross between a video game and a television broadcast, a bit too grainy to be real but so rich and accurate in detail that, watching from more than a few feet away, it seems it must be. ...
Tags: Championship Auto Racing Teams Inc., Fox, IndyCar, Motorsports, NASCAR, NBC, In-Depth, SporTVision Systems LLC
Sports facilities changing with the times
When he attended soccer’s 1990 World Cup final in Italy, sports event consultant Dick Cecil quickly learned it was wise to arrive at the stadium well nourished, as concessions were limited more or less to “a guy walking around selling Cokes.” Emira ...
Tags: Anschutz Properties, Aramark Corp., Arizona Cardinals, Baseball, Basketball, Delaware North Cos., FIFA, Football, Hockey, HOK Inc., IOC, MLB, MLS, NBA, New York Jets, NFL, NHL, Olympics, San Diego Padres, In-Depth, SMG, Soccer, Tennis, Turner Construction, USOC
Putting the pieces together
NBC started serious brainstorming on its own action sports tour three years ago. But it was 18 months of road shows and reassessments before the brain trust found itself in front of network brass, hoping to win final approval of the plan for a five-city tour and a commitment of NBC Universa ...
Tags: Action Sports, Anschutz Properties, Clear Channel Communications Inc., Comcast Corp., NASCAR, NBC, Nextel, NFL, Octagon Group, Outdoor Life Network, Primedia Inc., In-Depth, USA Network
Ad buyers make their choices
Talk to a cable advertising executive and odds are you will hear the “one television world” mantra: People don’t watch cable or broadcast, they watch television. But talk to ad agencies and they still buy either cable or broadcast, not simply “television.” No matter how blurred the line ...
Tags: ABC, Action Sports, Amateur Sports, Baseball, Basketball, Boxing, CBS Broadcasting Inc., Colleges, Comcast Corp., ESPN, Football, Fox, Golf, Hockey, Horse Racing, MLB, MLS, Motorsports, NBA, NBC, NCAA, NFL, NHL, Olympics, Outdoor Life Network, PGA Tour, In-Depth, Soccer, Spike TV, Sports Events, Tennis, Time Warner, Track & Field, USA Network, USTA, Walt Disney Co.
How Scott Boras scored big in baseball free agency
Scott Boras spent 18 hours a day meeting with Major League Baseball general managers at their annual gathering in November, gauging their interest in his stellar class of free agent players. Then he began putting together what he calls his chessboard. He spreads the names of the 30 MLB club ...
Tags: Baseball, Boston Red Sox, Detroit Tigers, Miami Marlins, Los Angeles Dodgers, MLB, New York Mets, New York Yankees, In-Depth, Scott Boras Corporation, Seattle Mariners, SFX
Who holds the cards in shaping labor agreements?
Sports agents have no legal, formal role in labor negotiations and are supposed to play a supportive, but relatively minor, role to sports unions during the collective-bargaining process. But it hasn’t always worked out that way. In the past, agents have set up meetings with leagues and u ...
Tags: AVP, Basketball, Football, Hockey, NBA, NFL, NHL, In-Depth
