Featured Story

Contenders: The weight game

Published in SportsBusiness Journal on 11 / 13 / 17

T alk boxing with anyone in the sports business who has looked beyond the glare of a few record-setting pay-per-views and you will hear one word that they find particularly troubling: fragmented. Promoters and fighters typically align with networks, which can make it difficult to put together m...

Read More

Tags: In-Depth

More Stories

03/02/09
China offers opportunity for ‘explosive growth’

How big is the China market for the WTA? Is it more important than the U.S.? Shoemaker: It’s hard to imagine any tennis market ever becoming more important than the U.S., but China is the new frontier for women’s tennis. To put it in perspective, our new television rights ...

Tags: In-Depth

03/02/09
Recent highs and lows in women’s sports

October 1996 Shortly after the gold-medal win by the USA Women’s Basketball team in the 1996 Olympics, the eight-team American Basketball League debuts with a majority of players from the Olympic team. The WNBA gets under way in 1997. June 1997 W ...

Tags: In-Depth

03/02/09
Sports tell sponsors it’s all about value

The “value proposition” that Women’s Professional Soccer is pitching also comes up in conversations with the heads of two other women’s sports properties, the LPGA and WNBA. There really isn’t a women’s sports economy, per se. But there is common ground in p ...

Tags: In-Depth

03/02/09
Confident, yes, but can new league survive?

If ever there was an ideal time to start a women’s soccer league in the U.S., it was the last time. If ever there was an awful time to start any sports league in the U.S., it is this time. And yet Tonya Antonucci, architect and commissioner of soon-to-launch Women&rsquo ...

Tags: In-Depth

03/02/09
Leading the way

Scott Larry Scott Chief executive Sony Ericsson WTA Tour Scott has been at the forefront of the leading pro sport f ...

Tags: In-Depth

03/02/09
Comparing fan demos in sports

Fan demos for other key sports: MLB   NASCAR Female 37.40% Female 37.20% Male 62.60% Male 62.80% ...

Tags: In-Depth

02/23/09
Insider’s View

Jeff Eccleston VP Sponsorship Research International Eccleston From a measurement perspective, it is important to keep in mind that return should be measured against a sponsorship’s objectives and not always thought of as one ...

Tags: In-Depth

02/23/09
Search for ROI heats up

Bank of America, in the days following this year’s Super Bowl, was forced to defend its presence at the game as an NFL sponsor. Spurred by media reports that used words like “lavish” and “luxury” to describe the spending habits of a bank that has received $45 billion in federal bailout mone ...

Tags: In-Depth

02/23/09
Search for ROI heats up

Bank of America, in the days following this year’s Super Bowl, was forced to defend its presence at the game as an NFL sponsor. Spurred by media reports that used words like “lavish” and “luxury” to describe the spending habits of a bank that has received $45 billion in federal bailout mone ...

Tags: In-Depth

02/23/09
Properties try to show dollars well spent

Sports properties are becoming interested in building their sponsorship measurement offerings as they recognize the importance of providing better analysis to corporate partners. Most companies are still unwilling to release to properties enough detailed sales information to accurately mea ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug