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Braves deploy app-embedded artificial intelligence bot to assist fans, refine offerings

Published in SportsBusiness Journal on 06 / 26 / 17

The Atlanta Braves knew they would be getting plenty of questions from fans with the opening of SunTrust Park. This spring’s arrival of the new suburban Cobb County, Ga., ballpark includes all the traditional wayfinding and ushers. But the club supplemented those traditional efforts with an...

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