Featured Story

NFL ad sales ‘soft’ with single-digit percent increases predicted

Published in SportsBusiness Journal on 05 / 04 / 15

The NFL ad sales market is as soft as it’s been in years, according to several ad buyers. That doesn’t mean that they expect to find a bargain, though. When ad buyers say that the market is soft, they actually mean that they expect to pay single-digit percent increases this ...

Read More

Tags: In-Depth, Media

More Stories

01/29/07
Event Management

Could order be coming to Super Bowl week, the famously chaotic seven days of parties, concerts and other events that lead to the big game? The NFL wants to make sure that fans in Miami who are shut out of the many private parties have access to other quality e ...

Tags: In-Depth

01/29/07
Golden Tickets

What’s the toughest ticket in sports? Depends who you ask and where you are. In Boston, there’s nothing tougher than a Red Sox ticket, especially for a weekend series against the Yanks. Any golf fan will tell you that a coveted badge to the Masters is about as hard to ...

Tags: In-Depth

01/29/07
Dolphin Stadium adds event space

Super Bowl week will provide a worldwide unveiling of the first stages of Dolphin Stadium’s $250 million renovation, including the first use of event space in new extensions on the north and south sides. The expansion will be home to restaurants, party rooms and conce ...

Tags: In-Depth

01/29/07
Why the Super Bowl works for A-B

Anheuser-Busch has been the Super Bowl’s exclusive alcohol advertiser since 1989 and each year is the game’s biggest spender on advertising. If there were any doubts about whether the game was still working for the beer company, last year A-B extended that deal through 2012. Sponsorship consul ...

Tags: In-Depth

01/29/07
Travel agencies strike deals for tickets

The calls come in to NFL clubs as early as November, usually by December. They are the Super Bowl fan hospitality pitches NFL teams high in the standings receive, as much a part of the mid-to-late football season now as injury reports and scoreboard watching. RazorGator de ...

Tags: In-Depth

01/22/07
Learning the Culture

Not long after she took the newly created job of director of market development for the New York Mets last March, Sandra Van Meek, born in Colombia and raised in Miami, found herself correcting friends and colleagues who saw an unfamiliar culture at Mets games and equated it with another sport. ...

Tags: In-Depth

01/22/07
Leagues explore ways to make a connection

Each of the four more popular, traditional U.S. sports properties — the NFL, NBA, NASCAR and MLB — has a story to tell when it comes to reaching Hispanics. Yet for each, there is a counter. The NBA uses a project to renovate courts as a way to get Hispanics to play ba ...

Tags: In-Depth

01/22/07
Demographics: Hispanics

Sports avidity levels Assimilation seems to play an important role in fan avidity levels among Hispanic sports fans. For example, more than two-thirds of fans who live in households in which Spanish is the primary or only language spoken claim to be a fan of World Cup soccer, double the rat ...

Tags: In-Depth

01/22/07
People to know in Hispanic marketing

Dave Dixon Director of Hispanic marketing, Miller Brewing Co. Last year Miller sent a clear signal that it will make the Hispanic market a priority when it hired the consultant who designed its Hispanic marketing strategy, Randy Ransom, as EVP and CMO of the brand. Ransom, who holds ...

Tags: In-Depth

01/22/07
10 Tips for Reaching Hispanic Consumers

1. Know your market. While language is a common denominator, other aspects of the Hispanic market make it as fragmented as the general U.S. market. Does your target prefer Spanish or English, or shift easily between them? Are they third-generation or recent immigrants? From Mexico or the Domi ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug