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Sweet Caroline

Published in SportsBusiness Journal on 08 / 31 / 15

The personable Wozniacki, interacting with fans at a tournament earlier this month, has a charm and accessibility that’s rare for most elite players. Photo by: GETTY IMAGES ...

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Tags: In-Depth, Marketing and Sponsorship

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04/23/07
Having fun yet?

What is your most popular in-game entertainment act, among both in-house and outside acts? “Our entire game experience is all about hockey. Our most popular intermission activity is youth hockey, and the younger, the better. We’ll often talk with one ...

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04/23/07
Turn it up! Music to match the mood

Bring up the issue of entertainment at an arena or stadium with a team executive and they all agree on one thing: It’s all about the jukebox. In most cases, teams handle music selection, although leagues routinely provide sampler discs. Most teams have a list of several songs geared for sp ...

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04/23/07
Minors bank on entertainment options

Anybody can sell the ticket-buying public on a night at the ballpark with Derek Jeter and the New York Yankees. That’s easy. Promoting a game with no-name players who might be up or down the food chain next week? That’s a much tougher assignment. It’s also the challenge for minor league bas ...

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04/16/07
Draft parties keep teams connected

When NFL Commissioner Roger Goodell steps to the podium at Radio City Music Hall to announce that the Oakland Raiders are on the clock, millions of NFL fans will be watching on television. The Kansas City Chiefs hold their draft party at the Truman Sports Complex. ...

Tags: Football, In-Depth

04/16/07
Web sites push advertising inventory

As fans look for the smallest kernels of information about what might happen in the NFL draft, Web sites are introducing more content around the event than ever. With that comes additional available inventory, and many sites are selling draft-specific advertising packages. ...

Tags: In-Depth

04/16/07
No credentials for independent bloggers

While bloggers continue to gain credibility among sports media, they are still struggling to earn acceptance among the offices of sports leagues. The NFL draft is one example. The NFL’s official policy states that it does not approve event credentials for indepe ...

Tags: In-Depth

04/16/07
League offering fan zone on draft day

In his role with the NFL, Frank Supovitz is in charge of running the Super Bowl, the Pro Bowl, league meetings and the draft. While there has been talk about the draft leaving New York City, the real story has been its three locations in three years. Now the event gets some stability at Radio C ...

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04/16/07
‘Green room’ dilemma

The night before the 2005 NFL draft, Gil Brandt, who advises the NFL on which top prospects should be invited to New York for the draft, was at Carmine’s restaurant with Cal quarterback Aaron Rodgers. Experiences like Aaron Rodgers’ in 2005 have some players wondering ...

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04/16/07
Nets share the stage at draft

For more than two decades, ESPN had the NFL draft all to itself, creating a cult following of draftniks and Mel Kiper Jr. wannabes. Last year, the NFL Network joined the fray, offering a second channel of analysts, commentary and endless B-roll. Mike Mayock (left) and Ri ...

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04/09/07
Toronto quickly buys into MLS team

When Major League Soccer awarded Toronto an expansion franchise in 2006, Maple Leaf Sports and Entertainment’s chief operating officer, Tom Anselmi, tapped Paul Beirne to run the new team’s business. MLS Commissioner Don Garber congratulates Maurice Edu after Toronto ...

Tags: In-Depth, Soccer

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