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With eye on cost, nutrition, team brings own cook

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John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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06/26/06
Highest-rated television programs (Sept. 1, 2005, through June 16 ...

Network overall Men 35-49         Series Network Rating Share Households (000s) American Idol (Tues.) Fox 11.1 27 3 ...

Tags: In-Depth

06/26/06
Audience composition of sportscasts

Audience composition is an important metric when targeting specific demographics. The data presented here shows the percent of each sportscast’s audience that fits the listed demographic. Men 35-49 Twenty-one percent of NASCAR viewers on both network and cable telecasts are men age ...

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06/26/06
Exclusive research: How the demo consumes sports

In May SportsBusiness Journal/SportsBusiness Daily research partner Turnkey Sports, in collaboration with WorkInSports.com, conducted an online survey of sports fans ages 35-60. A total of 179 men and 203 women answered questions pertaining to the frequency and manner in which they consume sports. ...

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06/26/06
Consumer favorites ranked by overall preferences of adults 35-54

U.S. (%) Men 35-44 Women 35-44 Men 45-54 Women 45-54 Fast-food restaurants 1 McDonald's 49.7 55.3 57.6 46.0 46.8 ...

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06/26/06
Composition for on-demand behaviors

The 35- to 44-year-old age group makes up the biggest age demographic among many on-demand services. To read: 19 percent of U.S. residents own a portable DVD player. Of that group, 28 percent are ages 35-44. Own DVR (such as TiVo) Watch VOD Ow ...

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06/26/06
Fan composition among the 35-54 demo

Nearly one-third of Champ Car’s avid fan base is men ages 35-54, according to Scarborough Research. More than one-fifth of the WNBA’s avid fan base fits into that same age group. In 2005 Scarborough Research surveyed more than 16,000 U.S. residents and the tables presented here show the ...

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06/19/06
Finding new sources of revenue becomes a balancing act

During Jim Livengood’s tenure as athletic director at the University of Arizona, the school’s budget for athletics has gone from $15 million annually to what will soon be $40 million. Arizona must fund 19 sports, yet only football and men’s basketball pay for themselves. The other 17 op ...

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06/19/06
Tough times in Tucson

On a Saturday afternoon in March, the McKale Center is awash in Wildcat red with Washington’s nationally ranked basketball team visiting the 14,545-seat arena, just east of downtown Tucson on the University of Arizona campus. Wildcats coach Lute Olson has implored everyone attending the ...

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06/19/06
Turnkey Sports Poll

The following are results of the Turnkey Sports Poll taken in May. The survey covered about 400 senior-level sports industry executives spanning professional and college sports. What is the toughest job in college sports? Athletic director 46.34% H ...

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06/19/06
Secondary sports search for dollars

Women’s softball at the University of Arizona can be seen as a laboratory for the concept of everything going right with a nonrevenue sport. The Wildcats have won seven national championships, including this year’s. They’ve led the nation in attendance every year since 1993. ...

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