Featured Story

Facilities try out their green thumb

Published in SportsBusiness Journal on 06 / 29 / 15

It takes more than a hot dog and a beer to please fans these days, and venue operators are seeking to keep up with the growing desire for healthier, locally based food while also helping the environment with sustainability practices that reduce water and energy usage, promote recycling and compostin...

Read More

Tags: In-Depth

More Stories

03/19/07
NASCAR, Clarkson try ‘swapping fan bases’

By the time Kelly Clarkson’s third album is released this summer, she will have performed at the Daytona 500, appeared in a NASCAR commercial and served as ambassador for NASCAR Day. Kelly Clarkson chats with driver Kasey Kahne and performs at Daytona (below). ...

Tags: In-Depth

03/12/07
Sports properties get some TV time

In a skit that will air on “MADtv” in May, they’ll see Tank at the track, haplessly trying to lure ladies into watching the race from the back seat of his Daewoo, and ultimately ending up alone when they ride off in a golf cart with driver Carl Edwards. Sarah Ne ...

Tags: In-Depth

03/12/07
Sports properties get some TV time

In a skit that will air on “MADtv” in May, they’ll see Tank at the track, haplessly trying to lure ladies into watching the race from the back seat of his Daewoo, and ultimately ending up alone when they ride off in a golf cart with driver Carl Edwards. Sarah Ne ...

Tags: In-Depth

03/12/07
Sports properties get some TV time

In a skit that will air on “MADtv” in May, they’ll see Tank at the track, haplessly trying to lure ladies into watching the race from the back seat of his Daewoo, and ultimately ending up alone when they ride off in a golf cart with driver Carl Edwards. Sarah Ne ...

Tags: In-Depth

03/05/07
Sponsorship report card: Experts grade the insurance category

Michael A. Neuman President - Amplify Sports & Entertainment Category activation is at all-time highs. The fusion of “must have” properties and aggressive media buys push these brands across wide audiences. Since consumers form early brand allegiances, ...

Tags: In-Depth

03/05/07
Turnkey Sports Poll

Turnkey Sports Poll The following are results of the Turnkey Sports Poll taken in February. The survey covered more than 600 senior-level sports industry executives spanning professional and college sports. Source: Turnkey Sports & Entertainment i ...

Tags: In-Depth

03/05/07
Playing Field gets Crowded

When Bobby Wilkinson attended the Daytona 500 last month, he saw a hypercompetitive field. And it had nothing to do with the stock cars zooming around the racetrack. ...

Tags: In-Depth

03/05/07
Cause marketing a big part of insurer’s deals

Marrying Cheeseheads with charity, regional player American Family Insurance has found creative ways to make the most of its sports sponsorships. American Family Insurance used its ties with the Packers to raise money for heart research. Several years ago, t ...

Tags: In-Depth

03/05/07
Golf still leads the category

NASCAR, college sports and even the X Games now curry favor with insurance companies when it comes to sports marketing. That newfound cachet still trails the longtime clubhouse leader: golf. Nationwide has nearly $50 million dedicated to golf’s top minor league circu ...

Tags: In-Depth

02/26/07
Banking on hoops

Like most schools, the University of Kentucky generates more of its men’s basketball revenue from ticket sales than any other category. Lexington, Ky., bleeds blue with one of the most passionate fan bases in college sports. In its 2006-07 athletic budget, K ...

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug