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Sweet Caroline

Published in SportsBusiness Journal on 08 / 31 / 15

The personable Wozniacki, interacting with fans at a tournament earlier this month, has a charm and accessibility that’s rare for most elite players. Photo by: GETTY IMAGES ...

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Tags: In-Depth, Marketing and Sponsorship

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08/31/15
Get in line: Tradition vs. technology

Tennis markets itself as a gladiator-style sport, two players, alone on the court. But they are hardly alone. It’s a rare TV angle in a tennis match that does not capture the many umpires who clutter the sides of the court, making what looks like bicycle lane-change signals to show if a ball&r ...

Tags: In-Depth

08/31/15
U.S. Open storylines

Serena Williams Photo by: GETTY IMAGES She could become the first player since Steffi Graf in 1988 to win the calendar year Grand Slam, meaning the Australian Open, French Open, Wim ...

Tags: In-Depth

08/31/15
Work zone: Roof update

Fans attending this year’s U.S. Open will see how the $500 million makeover of the USTA Billie Jean King National Tennis Center is taking shape, with the most startling change being the roof under construction over Arthur Ashe Stadium. As work continues to complete the roof in time for th ...

Tags: In-Depth, Facilities

08/24/15
Inside college football ticket pricing

Editor’s note: This story is revised from the print edition. When Oregon visited Stanford four years ago in a showdown of top-10 teams, the most expensive ticket was $40. This season, when the Ducks return to Palo Alto, a ticket will cost as much as $120 through Stanford’s dyna ...

Tags: In-Depth, College Football Preview

08/24/15
Power five ticket pricing

About our research SportsBusiness Journal surveyed and compiled football ticket pricing information on all 65 schools in the power five conferences. The pricing was pulled from each school’s website and by phone from ticket office representatives during the first and second week o ...

Tags: In-Depth, College Football Preview

08/24/15
Getting students to the game

While conventional wisdom indicates that connectivity and the at-home viewing experience are primary reasons why fans don’t go to games, an AECOM study of University of Texas students shows that those factors aren’t as important as first thought. AECOM, an engineering and design firm, ...

Tags: In-Depth, College Football Preview

08/17/15
Tailgating goes extreme

Tailgating is no picnic in sports. The business of pregame hospitality today requires an ever higher degree of premium service as corporate clients and college donors grow accustomed to more luxury at the game. Across the sports landscape and especially in football, where tailgating plays a pivot ...

Tags: In-Depth, Facilities

08/17/15
Hospitality execs weigh in

What are the top two trends you’re watching in sports hospitality? Carl Mittleman, Aramark: With millennials making up a large share of our fan base, they are looking for more social-oriented offerings and destinations to supplemen ...

Tags: In-Depth, Facilities

08/17/15
Agency aligns chefs for tailgate push

Atlanta agency Melt has joined forces with renowned Alabama-based chef and restaurant owner Chris Hastings to redefine the tailgating experience on college football Saturdays. The new division of Melt, which will be called Melt Food, intends to create tailgating experiences around college campuse ...

Tags: In-Depth, Facilities

08/17/15
Dolphins see the potential

Is tailgating a missed revenue opportunity for NFL teams? Tom Garfinkel, the Miami Dolphins president and CEO, thinks it is and has big plans in a few years to begin offering tailgating services. “If you come to tailgate, and you know what, you forgot the ice, no problem,” he said. ...

Tags: In-Depth, Facilities

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