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With eye on cost, nutrition, team brings own cook

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John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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07/21/14
Sports documentaries catch fire

A year ago, Mike Tollin sat in the Manhattan office of his friend, HBO Sports President Ken Hershman, and pitched the idea for a documentary on NBA hall of famer Kareem Abdul-Jabbar. An accomplished producer and director, Tollin has been part of hundreds of these types of meetings over his career ...

Tags: In-Depth, Media

07/21/14
Football movie gets physical

Filming football scenes can be dangerous, as the first day of shooting a series of plays for the new movie “When the Game Stands Tall” proved — and even when the director in charge is Allan Graf, an offensive lineman for the 1972 national champion USC Trojans. Both of the stand- ...

Tags: In-Depth, Media

07/21/14
Sports venues go for variety

Dark days are the bane of a sports facility’s existence. Major league tenants can fill only so many dates at arenas, and for NFL stadiums and racetracks, the gap extends much wider between primary events. The key to plugging those holes and keeping revenue flowing is special events. Arenas ...

Tags: In-Depth, Facilities

07/21/14
NFL draws up doc strategy

The NFL is reaching into the worlds of Hollywood and popular music for two documentary series that the league hopes will broaden its appeal beyond football fans. One documentary carries the working title “The Making of a Super Bowl Halftime Show” and aims to provide a behind-the-scene ...

Tags: In-Depth, Media

07/14/14
Licensees bullish on sales

At 18,000 square feet, the MLB Clubhouse Store at this year’s All-Star Game FanFest is easily the largest ever. The expectations of MLB licensing chief Howard Smith are also sizable. “I’d be disappointed if we didn’t set records, because the amount of product and its quali ...

Tags: In-Depth

07/14/14
Fox covering all the bases

Fox Sports will return to what it’s calling a “super serve” programming strategy for its coverage of this week’s MLB All-Star Game, using its 24-hour sports channel Fox Sports 1 and live streaming app Fox Sports Go to surround the event. ...

Tags: In-Depth

07/14/14
Sponsor activation game plan

Major League Baseball’s corporate partners are involved in a bevy of activities around the All-Star Game in Minneapolis. Thirteen MLB corporate sponsors are advertising during the Fox All-Star Game telecast: Anheuser-Busch, Pepsi, Gatorade, T-Mobile, Nike, Gillette, Head & Shoulders, Ch ...

Tags: In-Depth

07/14/14
All-Star donations top $8M

This year’s MLB All-Star Game in Minnesota will generate more than $8 million in charitable donations, a record for the event. All-Star Game-related giving has hovered in the $4 million to $6 million range in recent years. The 2014 host club Minnesota Twins and owner Jim Pohlad were not spe ...

Tags: In-Depth

07/14/14
Out of the park art

So many times, there are disputes about the origins of an idea or program, even when you speak to those involved from the start. Such is the case with the Statues on Parade program. Each MLB All-Star Game, the program places around the host city more than 30 5-foot-tall statues of an important lo ...

Tags: In-Depth

07/14/14
The long road to Target Field

As the national spotlight shines on Minneapolis-St. Paul for the 2014 MLB All-Star Game, it’s easy to forget that the Twin Cities came awfully close to losing their baseball team forever in the early 2000s. In 2001, the Twins were in danger of contraction under a plan by MLB Commissioner Bu ...

Tags: In-Depth

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