Featured Story

Camera ready

Published in SportsBusiness Journal on 07 / 18 / 16

.Header { color:#FFF; font-size: 22px; font-weight: bolder; line-height:18px !important; } .Subheader { color:#D94F20; font-style:italic; font-size:14px; font-weight: bolder; line-height:14px !important; } .Table { width:215px; margin...

Read More

Tags: In-Depth, Media

More Stories

07/18/16
Young guns of broadcasting

Kaylee Hartung It’s easy to see why an executive said Hartung’s “star is rising.” In recent months, ESPN used her on the Spelling Bee, had her appear on “SportsCenter” more frequently and assigned her to SEC Network’s prime-time game. ■ Age: 30 ...

Tags: In-Depth, Media

07/11/16
Venues become quick-change artists

Revenue opportunities are popping up at arenas and stadiums. While the footprint of today’s facilities keeps growing to maximize programming needs, there never seems to be enough space to accommodate fans and sponsors, which can hamper efforts to grow revenue. Enter pop-ups, defined in t ...

Tags: In-Depth, Facilities

07/11/16
Earthquakes focus on food

The San Jose Earthquakes shake up their food offerings by activating a festive pop-up destination at Avaya Stadium. For every home game, 12 to 14 food trucks set up shop at the 7Up Epicenter, the two-acre green space behind the massive outdoor scoreboard bar at the north end of the MLS facility. ...

Tags: In-Depth, Facilities

06/20/16
The $5 billion startup

U nder Armour founder and CEO Kevin Plank has a riposte for all those marketing authorities with Harvard and Wharton degrees or pedigrees from companies like Procter & Gamble and Coke. “Branding can’t be taught,” declared Plank, who in a little more than 20 years has bu ...

Tags: In-Depth

06/20/16
20 key moments

1996 An early prototype. Photo by: Under Armour Founder Kevin Plank creates a moisture-wicking compression T-shirt and launches the company from his grandmother’s basement. The first pr ...

Tags: In-Depth

06/20/16
The making of 'Protect This House'

Like so many things during Under Armour’s early years, “Protect This House,” the brand’s first TV brand campaign, was a fortuitous mixture of grassroots authenticity and a meager marketing budget. “Kevin wanted to do a TV ad, and of course we had no money,” sai ...

Tags: In-Depth

06/20/16
Envisioning a grand headquarters

Under Armour has big goals for revenue and plans for a big headquarters to match. Revenue is expected to top $5 billion this year, but as it eventually grows to $10 billion and beyond, Under Armour plans to be occupying a multibillion-dollar headquarters at Port Covington along the harbor in Sout ...

Tags: In-Depth

06/20/16
What if?

So what would Kevin Plank be doing if he wasn’t running Under Armour? There’s overwhelming opinion that he would be running his own business. “He couldn’t work for anybody,” said Under Armour North America President Matt Mirchin. “Kevin would definitely have hi ...

Tags: In-Depth

06/13/16
Effort targets social media training

College athletes are college athletes, whether they’re performing at powerhouse Auburn University or tiny Limestone College. They’re going to be on social media, they’re going to make mistakes in judgment, and without some sort of training, they could put the university’s bra ...

Tags: Media, ING, GE, ATT, Budget, UPS, Ford, CES, Twitter, AIG, Ally, Big 12, ACC, SPL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug