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Game Changers 2016

Published in SportsBusiness Journal on 09 / 12 / 16

I ntroducing the Game Changers of 2016. The women you’ll read about on the following pages are spearheading key initiatives across the industry. They’re securing critical deals, developing new technologies, and affecting how fans e...

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09/12/16
Game Changers: Jessica Giordano

Photo by: CHAD DIEDRICK / GMR B orn and raised near Cleveland, Jessica Giordano had never been west of the Mississippi River until she landed a job with a San Francisco-based sports marketing firm out of college. Jessica Giordano GMR MARKETING, VICE PRESID ...

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09/12/16
Game Changers: Keli Cunningham

Photo by: ALL-PRO PHOTOGRAPHY BY DALE SPARKS W est Virginia’s Keli Cunningham thinks the compliance officers get a bit of a bad rap in collegiate athletic departments. To her, they’re much more than internal affairs officers whose job it is to keep everyone ...

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09/12/16
Game Changers: Xan Young

Photo by: ROBERT CARLO X an Young has stopped apologizing for being a sports designer. It’s a specialization shared by a relatively small number of firms, and she’s embraced the practice of developing seating bowls for arenas and stadiums. Xan Young ...

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09/12/16
Game Changers: Valerie Camillo

Photo by: PAUL KIM V alerie Camillo is not a classically trained sports industry executive, having spent the first 15 years of her career in management consulting for Booz Allen and IBM Global Services. But in fewer than six years, Camillo has become one of the most pr ...

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09/12/16
Game Changers: Selfies

SELFIE SPOTLIGHTS For each of this year’s Game Changers, we wanted to see some of the people, places, games and events that are important to them, so we asked them all to send us a selfie. Here are those additional glimpses at their lives. ...

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09/12/16
Game Changers: Debbie Spander

Photo by: CALEB DIAZ G lobal sports agency Wasserman had only five broadcasting clients when Debbie Spander joined to develop a broadcast and coaches representation division in 2011. Five years later, Wasserman represents more than 50 broadcasters and coaches, includ ...

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09/12/16
Game Changers: Jody Bennett

A fter guiding FedEx through massive business-to-business deals in the NFL over a decade, it’s no wonder Jody Bennett regards the FedEx Field naming-rights pact with the Washington Redskins as something that forever changed her career. Jody Bennett CHARGE, V ...

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09/12/16
Game Changers: Jaime Weston

Photo by: KRYSTAL ATWATER T he NFL has long been the most ubiquitous sports property in America. Amplifying that power was just a question of allocating resources. Jaime Weston NFL, SENIOR VICE PRESIDENT, MARKETING Jaime Weston has been part of the team ...

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09/12/16
Game Changers: Karen Ashnault

Photo by: LANI ASHNAULT K aren Ashnault always had the moxie needed to succeed in sports. From her time with the NBA in the early 1990s to heading up LeadDog Marketing Group's largest integrated programs now, Ashnault has had the right stuff. Karen Ashnault LEA ...

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09/12/16
Game Changers: Michelle Palmer

Photo by: MICHAEL BRUNER / THE MARKETING ARM W hen Michelle Palmer joined The Marketing Arm in 2000, the Dallas-based marketing agency employed fewer than 30 people, and the number of women working in sports was relatively small. Palmer’s previous hands-on expe ...

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