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2014 Sports Media & Technology

Published in SportsBusiness Journal on 10 / 31 / 14

Introducing SMT Live Live videos and interviews from the NeuLion Sports Media & Technology Conference. Beginning Wednesday morning, SMT Live will provide interviews with conference speakers and give you additional insights into some of the hottest trends in sports...

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09/15/14
Game Changers: Mary Byrne

Photo: SEAN DOUGHERTY / USA TODAY SPORTS W hen Mary Byrne gets the question that is common in her profession — “What’s it like to be a woman working in sports?” — she responds by crediting her parents with encouraging her to set goals withou ...

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09/15/14
Game Changers: Renee Baumgartner

Photo: MICHAEL J. OKONIEWSKI B y age 21, Renee Baumgartner had already decided she wanted to be an athletic administrator at the collegiate level. Since then, she has been driven by a desire to enhance the lives of student athletes and improve the state of women’s ...

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09/15/14
Game Changers: Stephanie Cheng

Photo: DANIEL ROTHENBERG A s vice president of marketing services at Premier Partnerships, Stephanie Cheng’s involvement in the sports industry has spanned both teams and leagues, as well as entertainment venues. The task is to help the properties value and develop ...

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09/15/14
Game Changers: Christine Brown

Photo: JOHN GELIEBTER E arlier this year, Christine Brown pulled off the reverse of the typical sponsor summit, where a league gathers executives from the companies that sponsor it. Brown, who heads up sponsorship marketing at NRG Energy, brought representatives fro ...

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09/15/14
Game Changers: Michelle McKenna-Doyle

Photo: ALLISON HARRELL / NFL I n years past, the job of chief information officer at the NFL wasn’t a position a fan would think twice about. That’s changing now, thanks in part to Michelle McKenna-Doyle. From tablets on the sidelines to in-stadium Wi-Fi, McK ...

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09/15/14
Game Changers: Bernadette McGlade

Photo: CHUCK GERLOFF PHOTOGRAPHY A tlantic 10 Conference Commissioner Bernadette McGlade thought a change in perception for her conference was in order when she took the position in 2008. Bernadette McGlade ATLANTIC 10 CONFERENCE Most constituents, she sa ...

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09/15/14
Game Changers: Heidi Sandreuter

Photo: COURTESY OF UNDER ARMOUR A fter starting her career as an account manager for communications and advertising agency Saatchi & Saatchi, Heidi Sandreuter knew she wanted a larger role in the marketing and ad world. “I went off to business school beca ...

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09/15/14
Game Changers: Kristen Rose

F rom Kristen Rose’s IMG College office, she can look in one direction and see Bobby Dodd Stadium, where Georgia Tech plays football in a uniquely urban setting. In the other direction is the Atlanta skyline, a reminder of the big city and the pro sports teams in it. ...

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09/15/14
Game Changers: Andrea Williams

Photo: S.J. CARRERA INC. A s an associate commissioner for the Big Ten Conference, Andrea Williams knows big events. It’s her job to manage the operations of both the men’s and women’s basketball tournaments for the conference, as well as the Big T ...

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09/15/14
Game Changers: Jennifer Sabatelle

Photo: JOHN FILO / CBS J ennifer Sabatelle sat on stage with NFL Commissioner Roger Goodell and New England Patriots owner Robert Kraft at the Television Critics Association tour earlier this summer and surveyed the crowd. She was moderating a panel on “Thursday ...

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