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Pistons challenge their fans to virtual one-on-one online

Published in SportsBusiness Journal on 11 / 28 / 16

The Detroit Pistons have developed the NBA’s first team-run interactive video game accessed on Pistons.com in an effort to attract younger fans. In the game, called “One-on-One With the Pistons,” users can play a virtual one-on-one basketball game against members of the team&rsq...

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