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Magic’s arena gets iBeacon technology

04 / 14 / 14

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever...

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08/19/13
Uniforms: Who makes the decision?

■ Arizona Cardinals: Ownership ■ Atlanta Falcons: President Rich McKay, coach Mike Smith, GM Thomas Dimitroff ■ Baltimore Ravens: Coach John Harbaugh with players ■ Buffalo Bills: Committee with representatives from ticketing, marketing and football operations ■ Caro ...

Tags: Franchises

08/19/13
NHL teams take a casual approach

The NHL has had alternate jerseys since 1991, but a third of the league chooses to outfit its teams in only two uniforms. Eleven teams do not have a third jersey, more than any other league in pro sports. The reason teams ranging from Chicago to Philadelphia and Florida to Nashville choose not to ...

Tags: Franchises

08/19/13
Business, luck drive NBA color choices

In the NBA, marketing drives everything from ticket prices to the songs that play in an arena. It even determines what jerseys players wear. The league allows teams to have a white home uniform, a dark road uniform, as many as three alternate uniforms, a cultural uniform and an event uniform, whi ...

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08/19/13
Few rules governing MLB uniforms

In his third start of the 2012 season, Pittsburgh Pirates pitcher A.J. Burnett took the mound against the Washington Nationals. He allowed just two runs and six hits in eight innings, and struck out 10 batters. It was his best game so far that season, and because it was a Tuesday when the team is ...

Tags: Franchises

08/19/13
Look good, feel good, play good

During training camp last summer, the ever-energetic Pete Carroll was pacing while watching his Seattle Seahawks practice and noticed the team lacked energy. Carroll eyed the team’s blue pants, and though it wasn’t necessarily hot, he decided to change things up. “Let’s br ...

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08/12/13
Owners see Coyotes thriving in Phoenix

Becoming the co-owner and alternate governor of a team that has been owned by its league for the last four years means that Anthony LeBlanc has a lot of work ahead of him. LeBlanc, fellow Canadian businessman George Gosbee and nine partners completed their acquisition of the Phoenix Coyotes from ...

Tags: Franchises

08/05/13
Haslam, NFL develop Plan B

If Jimmy Haslam were to step down from owning the Cleveland Browns because of an adverse turn in the continuing federal investigation into his truck stop company, his father would take over the club, sources said. The NFL and the junior Haslam developed a contingency plan in the aftermath of the Ap ...

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08/05/13
49ers exec to take Heat’s CRO post

Veteran NFL marketing executive John Vidalin is leaving the San Francisco 49ers to become chief revenue officer for the Miami Heat. Vidalin, who has worked as chief sales officer for the 49ers since 2010, begins his new job with the Heat on Aug. 19. His last day with the 49ers is Friday. ...

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08/05/13
New sales lift Hawks’ numbers

A series of offseason marketing efforts by the Atlanta Hawks is driving revenue for the franchise. With much of the offseason sales period still in play, the Hawks to date have seen total revenue grow 9 percent. The increase is tied to a 12 percent increase in new full-season-ticket sales to date ...

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08/05/13
Can Veritix chip away at Ticketmaster?

Ticketmaster’s complete dominance of the NFL ticketing market came to an end last week with the Detroit Lions’ switch to Veritix for season and game-day primary tickets. The Lions and Veritix talked up the ability of the 7-year-old company to customize and brand the ticket-buying expe ...

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