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49ers invest in data specialist Vertical Mass

Published in SportsBusiness Journal on 12 / 05 / 16

The San Francisco 49ers have invested in data management startup Vertical Mass, becoming the first sports entity to do so. The 49ers invested several months ago, at the same time the club started using the technology. “The 49ers have had CRM [customer relationship management] for many ye...

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Tags: Franchises

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