Featured Story

Bright House joins Orlando City SC roster

Published in SportsBusiness Journal on 04 / 13 / 15

Orlando City SC has signed Bright House Networks as a founding partner, the latest deal for the first-year Major League Soccer club as it continues to build out its sponsorship roster. The deal makes Bright House the club’s exclusive cable, Internet, home-phone and home-security partner. Fi...

Read More

Tags: Marketing and Sponsorship, Franchises

More Stories

10/13/14
Bills’ Owen exits for foundation

Owen Mary Owen, Buffalo Bills executive vice president of strategic planning and one of the highest-ranking female NFL team executives, is stepping down from her position to run the foundation of the ...

Tags: Franchises

10/13/14
Chargers may fight over L.A.

The San Diego Chargers may try to block the entry of an NFL team into Los Angeles, contending a relocated franchise there would significantly threaten the team’s business. With two other teams, the Oakland Raiders and St. Louis Rams, free to move after this season and eyeing Los Angeles ami ...

Tags: Franchises

10/06/14
Kings’ sponsors spending

How much is a Stanley Cup championship worth in sponsorship revenue? With more than $100 million worth of major partnership renewals and new sponsorships sold since June, when the Los Angeles Kings won their second NHL title in three years, the folks at AEG Global Partnerships have a good idea. B ...

Tags: Franchises

10/06/14
Ivy Funds adds years to Sporting KC deal

Sporting Kansas City has agreed to a five-year extension of its jersey sponsorship deal with Ivy Funds, adding to an agreement that took effect in 2013 and stands as one of the club’s most visible partnerships. The extension was scheduled to be announced this week. Financial terms were not ava ...

Tags: Franchises

09/29/14
Levenson has yet to retain adviser

Nearly a month after announcing his intent to sell the controlling interest in the Atlanta Hawks, Bruce Levenson hasn’t hired a bank to help sell the team, leaving interested parties waiting in the wings. Levenson announced Sept. 7 that he would sell his majority stake after he self-reporte ...

Tags: Franchises

09/22/14
Braves, SunTrust move quickly, quietly

For a deal that catapults the Atlanta Braves’ new ballpark among the leading naming-rights deals in all of U.S. pro sports, it was breathtaking in its speed and secrecy. The Braves’ deal with SunTrust Banks is worth more than $10 million a year over 25 years, according to industry sou ...

Tags: Franchises

09/15/14
Interest in Hawks thought to be strong

The sale of Bruce Levenson’s controlling stake in the Atlanta Hawks is expected to draw a number of suitors despite the franchise’s financial struggles and the volatile circumstances driving the transaction. Sources last week said that while the Hawks have a history of financial losse ...

Tags: Franchises

09/15/14
Devils look inward for marketing

The New Jersey Devils this week plan to roll out their first major marketing effort under owners Josh Harris and David Blitzer, who bought the team a year ago and have spent the summer overhauling the franchise. The campaign is tagged “We’re All Devils Inside.” It was created in ...

Tags: Franchises

09/01/14
Teams line up for 3-D projectors

At least two NBA clubs and one NHL franchise are spending $1 million this year to implement a 3-D court projection system at their arenas, another example of how teams across sports are seeking ways to improve the in-arena fan experience. The Cleveland Cavaliers, Philadelphia 76ers and New Jersey ...

Tags: Franchises

09/01/14
Ping me at the Palace: Pistons add tech

The Detroit Pistons plan to roll out a series of initiatives inside the Palace of Auburn Hills for the coming season in hopes of reviving interest in a club that ranked near the bottom of the NBA in attendance last year. Among the new offerings, the Pistons are adding iBeacon technology inside th ...

Tags: Franchises

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug