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In rebranding, the Bucks aren’t stopping here

Published in SportsBusiness Journal on 05 / 18 / 15

The Milwaukee Bucks are set for a summer of rebranding, further remaking a franchise that already seems long-removed from the Herb Kohl ownership era that ended just last year. Under new owners Marc Lasry and Wes Edens, who bought the team from Kohl for $500 million last May, the Bucks have spent...

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Tags: Franchises

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